Indie Makeup Brands You Need To Try

Sometimes, your life-changing cosmetic moments come from discovering new and indie makeup brands. It could be finding the perfect shade and formulation of lipstick that no well-known cosmetic brands have ever released or discovering the perfect eyeshadow palette that fits your lifestyle and personality the best. 

Indie Makeup Brands To Try for 2021

In this article, we’ve listed outstanding indie makeup brands that are worth taking a plunge for! 

Makeup Geek

If you’ve been lurking on YouTube for quite a while now, you might have known Makeup Geek as a beauty channel that reviews cosmetic products and films makeup tutorial videos. The channel has come a long way since then and has launched its own cosmetic line! 

The brand has dozens of multipurpose Power Pigments and allows you to craft your own eyeshadow palette. Every product is cruelty-free and ethically made so that’s plus points for us! 

Indie Makeup Brands

Mented Cosmetics

It all started with the journey to create the perfect nude lipstick and then it became more! It’s a Black-owned beauty company launched by two friends who set out for the perfect nude lipstick for their skin tone. Mented Cosmetics is well-known for its liquid lipsticks and foundation sticks.

The brand also has an accurate shade finder to help you find the perfect shade.  

Indie Makeup Brands

Uoma Beauty

Inclusivity is what made Uoma Beauty the wonder that it is now. Founded by Nigerian-born Sharon Chuter, the brand has an impressive line of lip, brow, eye, and complexion products. But the most amazing item in the shop has to be their Say What?! Foundation that comes in 51 shades! 

Indie Makeup Brands

Āthr Beauty

We know some people’s pet peeves are compact makeup products that exclude mirrors. Bur hear us out! Magnets and mirrors found on your favorite makeup items end up in the landfills when you are done with them. And! They are not recyclable so that’s a downer. 

These are prime reasons why Āthr Beauty decided to forgo magnets and mirrors on their products and we think that’s a small factor that you can ignore. The brand uses good ingredients, is vegan and cruelty-free! 

Coloured Raine Cosmetics

Skin-tone inclusive Coloured Raine Cosmetics specializes in the formulation of darker skin tones. If you are a POC, it’s a struggle to find the correct shade in the market. Coloured Raine Cosmetics aims to ease that burden. Take a look at their Matte Bronzer which is available in 6 sunkissed shades! 

Melt Cosmetics

The beauty section of Instagram and TikTok has been raving about Melt Cosmetics and the brand’s insanely vibrant and colorful swatches. The founders used to work as makeup artists in Nordstrom and have seen a window of opportunity in the market. They decided to release a line of bold and matte makeup shades. Spoiler! Their eyeliners are to die for! 

Undone Beauty

If you are a fan of all-in-one makeup products, Undone Beauty has so much to offer for you! This brand is a big fan of the minimalist concept and aims to simplify your beauty routine. It’s amassed a cult-following for its sheer coverage and amazingly multi-purpose cosmetic products, such as a 3-in-1 cream palette that you can use for your lips and cheeks or 2-in-1 brow gel. 

PYT Beauty

The beauty industry contributes about 120 billion units of packaging waste every year. And if that doesn’t bother you, we don’t know what will. However, PYT Beauty has some serious points to prove Not only are their products made with high-quality ingredients like hyaluronic acid and coconut oil, but the company’s packaging is also top-notched with recycled and sugarcane-based plastic. 


A newbie in the industry but definitely an attention-catcher! Kiramoon is founded in January 2021 by Lindsey Martin. The brand aims to make skincare cute, playful, fun, and efficacious. Currently, the business has only launched two products so far but they are worth trying!

Their Star Jelly Magic Resurfacing Facial is a 20 to 30-minute skin-renewing mask packed with 10% alpha hydroxy acids and niacinamide, hyaluronic acid, and passion fruit seed oil.


Pronounced like “tonic,” this brand creates filler-free, ingredient-centric skincare products that aim to help address specific skin concerns. Its mission is to release targeted and potent treatments at an affordable price so we say that’s a win for us! 

Their Serum Waters, which focused on one active ingredient, is definitely a must-try! 


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