Ethical Beauty: The Best Sustainable and Eco-Friendly Makeup Brands

Many of you may already be familiar with this new beauty trend. Sustainable makeup has been going rounds for a few years now, proving that we don’t need to sacrifice the planet to be beautiful. Sustainable beauty products are made of all-natural mineral ingredients, which are often grown without the use of chemicals. 

More and more beauty companies are also shifting to sustainable production processes and ingredients. These eco-friendly beauty brands are committed to minimizing the overuse and dependency on synthetic plastic that tends to leak into our oceans or landfills. 

If you are looking for the benefits of sustainable makeup, you will find that its benefits include everything from less chemical pollution to less water waste, to fewer landfills and toxins to more healthy and younger-looking skin. 

You may not see these benefits immediately when you first look at the label of your favorite brand. The benefits of sustainable makeup are, however, always in the long-term because these brands do everything they can to make their natural ingredients work and deliver the results they promise.

Aside from the natural ingredients used, eco-friendly makeup brands also directed their sustainable efforts to packaging. If you notice, these companies use no plastic but instead, uses glass and sturdy cardboard boxes. Some companies are also using environmentally friendly production sources, like wind and solar panels. 

It is possible to beauty physically and also contributing to the beauty of the planet. If you are on the look for sustainable makeup brands, we have here 10 beauty brands that you need to check out! 

Elate Beauty

Sustainable makeup

Elate Beauty is a Canadian company that originally uses approximately 90% organic ingredients. However, in the last few years, the company has completely shifted towards zero-waste beauty products that are packaged in reusable bamboo. 

The bamboo packaging is refillable with other products that come in seed paper that you can plant in your garden to grow herbs and wildflowers. Aside from that, they offset all their emissions with Bullfrog Power and give back to local and women-based charities.

They also started phasing out some of their previous products that use non-natural ingredients. 

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Axiology Natural Organic Lipstick

Sustainable makeup

Axiology is certified by PETA as cruelty-free and 100% vegan. The company adheres to their strict policy and principle against palm oil and animal testing. Their luxurious lipsticks are advertised as “100% evil free.”

70% of their ingredients are organic, such as avocado oil and butter, orange essential oil, coconut oil, and grape seed oil, while the others are certainly 100% safe and non-toxic. 

The company’s outer packaging is from a woman-owned recycled-paper boutique in Indonesia and Axiology also provides financial support to the Orangutan Foundation International, an organization that saves and rehabilitates endangered animals after the destructive effect of the palm oil industry. 

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Dab Herb Makeup

Dab Herb Makeup started as personal use for founder Crissy. Then the company grew to become an advocate for green beauty standards. 

Every product is made with food-grade, certified organic, cruelty-free, and vegan ingredients. All of the brand’s zero-waste products are all void of palm oil and its other derivatives. The ingredients are sourced from fair-trade farmers and suppliers. 

The company has a wide range of eco-friendly makeup that comes in either glass or tin containers. They also offer refill options that cost less. 

Dab Herb ships their makeup products plastic-free and they re-use their suppliers’ shipping materials for larger orders. 

The company supports Made In The Free World, an organization that addresses human trafficking, implementing effective solutions and working with effective partners to rescue and care for the victims. 

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Plant Makeup

Founded by artist, musician, and creative individual Jes, Plant Makeup products use local or organic ingredients, are 100% non-GMO, cruelty-free, palm oil-free, and sustainably sourced. 

Before building Plant Makeup, Jes discovered her passion for plants and she started blending herbal teas. Eventually, these turn into makeup, skincare, haircare, and vegan and cruelty-free fragrances. 

“We only want the best in each of these creations so they vibrate with as much vitality as they were first gathered from the earth.” 

The brand offers a wide range of products: foundation creams, powders, and eye products such as eye shadows, and mascaras, and lip products. All of these contain plant-derived ingredients. No minerals nano-particles, palm oil, synthetics, or preservatives. 

All products are cruelty-free and most are vegan, however, some products contain USA-sourced beeswax or honey. Before purchasing, do your research first or check the label. 

Packaging comes in glass pots and compostable cardboard tubes. The labels are designs Jes draws herself! 

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Nudi Goods

While working on a marine mammal research voyage, Jaime Boddorff started making Nudi Goods’ products. Until now, she is still very hands-on on production, only hiring extra help in busy seasons. 

Jaime is very particular with ingredient sourcing, where as much as possible, she chooses local, and if not, ethical outsourced suppliers. 

For example, their Mica and mineral pigments come from “suppliers providing a child-labor-free guarantee”. On the other hand, their beeswax, while not strictly vegan, comes from a very reliable source: 

“We want to know where our ingredients are coming from, and many vegan alternatives are tropical plant products that come from a large supply chain where we cannot trace who is sourcing of the ingredients.

This means we don’t know if laborers are paid fairly, if the sourcing is ethical, if the sourcing displaces animals in the wild or causes deforestation, among other concerns.

Since our beeswax is currently sourced plastic-free and closes the waste loophole, switching to an alternative that is shipped in large plastic bags or buckets would mean moving backwards.”

Nudi Goods make a wide range of eco-friendly makeup, including lip balms, mascara, highlighters, and brow taming wax. The packaging is either metal tins or compostable cardboard tubes.

Nudi’s ingredients (which commonly include bentonite clay, activated charcoal, coconut oil, shea butter, safflower oil, sweet almond oil, and sustainably sourced Mica) are 100% non-toxic, cruelty-free, and palm-oil free.

Shop Nudi Goods


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