People of Color deserve all the recognition they can get! They’ve contributed so much to society, both locally and worldwide. Black innovators, artists, business people, influencers, and celebrities have used different mediums to get their advocacies and dreams out there for everyone to see. In the case of the beauty industry, it’s undeniable that every year, more and more Black-owned beauty brands are popping into the market to make cosmetics more inclusive with wide ranges of darker foundations and powders.
Here are some of the best (all of them are!) Black-owned beauty brands that you need to check out!
Pat McGrath, self-made billionaire, veteran beauty visionary, and undoubtedly, the “Mother” of beauty. After discovering her love for makeup at the tender age of seven, she went on to work with Giorgio Armani, CoverGirl, and Max Factor, and leading over 60 shows each Fashion Week season, and eventually creating Euphoria makeup.
Desiree Verdejo beauty IQ shot up to the roof when she opened a beauty boutique equivalent to Sephora in Harlem, New York, called Vivrant Beauty. Being surrounded by carefully curated and premium products, all the while juggling the struggle of hormonal breakouts and dark marks, Verdejo decided to bring in what was missing.
Hyper Skin launched with a single product but it never failed. The Hyper Clear Brightening Clearing Vitamin C Serum combines 15% vitamin C and E that helps with hyperpigmentation.
When founder Loraine R. Dowdy quit her job in the finance industry in 2013, she founded Coloured Raine Cosmetics, eventually achieving her dream of starting her own makeup brand.
Her mission? To create high-quality, vibrant-colored products for everyone, regardless of skin tone, age, and gender. Mission accomplished!
Cosmetic chemist Rob Robinson spent almost a decade running the popular BeautyStat blog. Years of research and reviewing thousands of products and even developing products for Clinique, L’Oreal, Revlon and Avon led him to launch BeautyStat Universal C Skin Refiner.
Robinson aims to “help consumers cut through the clutter and understand what types of beauty products are working and what’s not.” After a successful launch, he soon released Universal Pro-Bio Moisture Boost Cream and Universal C Eye Perfector as well.
Actress Taraji P. Henson had enough. After years of working with stylists who didn’t know how to work with her black hair, she created her own line of hair care, including scalp care, cleansers, treatments, and stylers for all hair types. In addition, she also launched natural hair, wigs, installs, braids, locs, straight hair, wavy hair, and curly hair. “Yes, I’m a Black woman, and I’m always going to stick up for us first because we get left behind, but I want this to be all-inclusive,” Henson told Allure.
Mented Cosmetics debuted into the beauty industry due to one particular situation. It’s when founders KJ Miller and Amanda E. Johnson couldn’t find the perfect nude lipstick for their rich skin tones.
And so they journeyed to perfect nude lipsticks and lip liners for those with deeper brown skin. One even won a Best of Beauty Award! Following their first release, they launched a few more, including foundation sticks, eyeshadows, blushes, and even nail polish.
Founder Mia Chae Reddy was in Morocco when she learned all about the plants indigenous to Northern Africa from a fourth-generation herbalist. She then decided to use this newfound knowledge to create her own skincare line.
Dehiya Beauty is a plant-based skincare brand, heavily inspired by ancient beauty traditions. The brand has released cleansers, serums, and masks consisting of ethically sourced botanical ingredients that help nourish and restore dry skin.
While traveling around Europe, founder Niambi Cacchioli struggled to find skincare products that suit her. And so she began experimenting and making her own using local ingredients. And now she has one goal and that is to make skincare accessible and affordable for women of color.
Pholk Beauty seems to be the answer to that. The brand is natural, vegan, and manufactured at its very own lab in Jersey City, New Jersey, and offers a wide range of products including cleansers, toners, multi-use balms, and face masks.
“Beauty for All.”
Ace Beaute lived with this motto, meaning all colors, ages, genders, religions, and socio-economic status.
Ace Beaute launched in 2016 with founder Niya Attang releasing a line of cruelty-free false eyelashes. Later on, she expanded her brand and launched eyes shadows and brushes. In the last 5 years, Ace Beaute has made its mark and is well-known for its technicolor eyeshadow palettes and making it one of the most unique Black-owned beauty brands.
Lami Beauty has one attention-grabbing Instagram bio.
“Clean makeup focused on the women who spend 80% more on cosmetics but get 10% of shelf — Women of Color.”
Founder Kim Roxie launched the cosmetics brands in 2004 with a heavy desire to create vega and natural products for multicultural women. Seventeen years later, Lamik Beauty is now well-known for its high-quality eyebrow and complexion products. The brand also offers foundation which they custom blend for your skin tone.