Oscar de la Renta introduces Esprit d’Oscar‏

Esprit d’Oscar

The Spirit of Femininity

Over thirty years ago, Oscar de la Renta dreamed of creating a perfume that captured the joy and sophistication of his fashion designs. In 1977, he created his signature fragrance OSCAR, a celebration of women, timeless and feminine.

Today, Oscar de la Renta introduces Esprit d’Oscar Eau de Parfum, a modern take on his signature scent, inspired by the chic and sophisticated women of a new era.

To capture the essence of what a woman desires in her fragrance, Oscar turned to his daughter Eliza to help create Esprit d’Oscar, an unmistakably feminine floral-oriental. Esprit d’Oscar opens with a distinct sparkle, realized through a bright, citrus bouquet of Sicilian lemon, bergamot and citron. At its heart remain fresh florals: Egyptian jasmine, orange flower and tuberose. A combination of musk, heliotrope, tonka bean and vetiver give Esprit d’Oscar a warm, long-lasting base.

Inspired by the original Oscar Parfum bottle design, Oscar envisioned a package for Esprit d’Oscar that would marry the feel of the iconic original, with a fresh contemporary look. Sculptural glass and sleek feminine contours characterize the Esprit d’Oscar bottle. On top of its translucent flower cap, a glass pearl represents a single dewdrop, a symbol from the original Oscar story. When he was a boy, Oscar de la Renta imagined that if he woke up very early, he could take the dew from flowers to create a perfume…and so he did.

Esprit d’Oscar represents the spirit of femininity reimagined.

Esprit d’Oscar 3.3 oz Eau de Parfum Spray Suggested Retail $98.00

Esprit d’Oscar 1.6 oz Eau de Parfum Spray Suggested Retail $78.00

Esprit d’Oscar is available in early April 2011 at select department stores.


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DIANE LANE Cinema Verite Premiere

DIANE LANE
Cinema Verite Premiere – April 11th

The concept behind Diane Lane’s look for the Cinema Verite premiere was to keep it ultra feminine and diaphanous. This was achieved by using soft pinks and plums on her eyes, sheer petal on her cheeks and a see through raspberry shade on her lips. This look illustrated that a translucent approach to color is easy, subtle and totally wearable at any age.

First Diane’s skin was prepped a week in advance using the Neutrogena Rapid Wrinkle Repair Line: a trio of moisturizers that gently delivers the most advanced form of Retinol. Immediately prior to applying make-up, Neutrogena Ageless Essentials Continuous Hydration Moisturizer was used to prep the skin. This combination provided a flawless base for make-up application.

Then Neutrogena Healthy Skin liquid make-up in Natural Beige was applied with a large synthetic foundation brush and blended outward with a wet sponge to give her skin a sheer radiant glow. Neutrogena Healthy Skin Brightening Eye Perfector in Medium was used around the nose and under eye area.

Then her cheekbones were softly sculpted with Neutrogena Healthy Skin Custom Glow Blush & Bronzer Duo in Rosy Glow – using the bronzer under the cheekbones and the blusher on the apples as well as to her décolleté and across the bridge of her nose.

Then lining the eyes with Neutrogena Nourishing Eyeliner in Spiced Chocolate provided soft definition on both the top and bottom.

On her lips Neutrogena MoistureShine lip gloss completed her ultra feminine look.


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Lines We Love: Call it Spring!


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Katy Perry looks Amazing in the new GHD Campaign.

NEW WAVE: Photo Courtesy of GHD/David LaChapelle

GLAMOUR: Photo Courtesy of GHD/David LaChapelle

BOHO: Photo Courtesy of GHD/David LaChapelle

We are proud to share ghd and Katy Perry’s photo shoot for the new multimedia global campaign. The first shoot was creatively conceived with ghd, Perry’s stylist Johnny Wujek and shot by world renowned photographer- David La Chapelle.

Quote from Katy on the partnership:
“I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I’m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!”

Quote for Paul Stoneham, Chief Executive Officer, ghd:
“Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognized as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd,” says Paul Stoneham, Chief Executive Officer, ghd.


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