By Jocelyn - Friday, October 21st, 2011 at 10:10am
Lady Gaga continues to be the face of MAC’s Viva Glam, which she’s done successfully for the past year.
Lady Gaga has been the face of MAC‘s Viva Glam campaign for the past year–her lipstick is a pale nude color–and she’s been working on a fashion project with Nicola Formichetti for the cosmetics brand. Back in March, Gaga put out a call for fans to submit head shots of themselves which would be incorporated into a “masterpiece” of a dress.
Watch Gaga float and stare dreamily, and then release a tiny version of herself which flies away. All while wearing the tallest shoes I think she’s worn to date. The most important part, though, is that this is all to support MACs campaing to fight AIDS through the purchase of their Viva Glam lipsticks. Go here for more information and to see the series of videos that led up to this finale.
Love Kenneth Cole fragrances to begin with and this new campaign is great such a cute idea!
Ladies, if you’ve ever been harassed by a man-child trying to hook up with you, Kenneth Cole feels your pain. With this tragic and widespread problem in mind, Kenneth Cole Reaction created their latest digital campaign, Connecting 101, to celebrate the launch of their newest men’s fragrance: Connected. Featuring multiple scenarios that we can all relate to–including men who only talk about themselves and a date who tries to jump you immediately after your first kiss–these digital shorts instruct men on how to treat a lady right. You can view all the videos here.
To complement the videos and help keep men on the right track, Kenneth Cole created an interactive micro site, http://reactionconnected.com, to provide “next step” advice about how to make a more intimate connection. Additionally, a mobile version of the site will deliver recommended tips and one-liners based on the exact situation in which the newly Connected Man finds himself.