Almay teams up their Brand Ambassador Kate Hudson to promote ‘Something Borrowed’!

Almay Brand Ambassador Kate Hudson plays the beautiful and vivacious Darcy in the new romantic comedy Something Borrowed, from Alcon Entertainment and Warner Bros. Pictures, opening nationwide May 6, 2011.  Living in New York City, Darcy has it all – a close circle of friends, including best friend Rachel, a gorgeous fiancé and enviable style.  With flawless makeup and effortlessly chic style, Darcy (like Kate!) is a girl worth borrowing from… and while fans of the movie can’t borrow Darcy’s friends or her fiancé, they can borrow her gorgeous beauty looks with tips, how-to videos and products from Almay.

Almay, Hudson and Warner. Bros. have teamed up to help consumers capture and recreate three of Kate’s favorite beauty looks from the film.  Fans can choose from her day look, which features luminous skin with intensified eye color, her night look, which includes a sultry, smoky eye, and her gorgeous, pulled together professional look, which can be created in just 5-minutes.

Almay has partnered with renowned makeup artist Daniel Martin to create exclusive how-to videos for Almay’s Facebook page that give step-by-step instructions and expert tips and tricks on how to successfully ‘borrow’ Kate’s looks from the movie.  The videos will launch on April 18th.  And beginning May 2nd, Almay will have dedicated displays in-store with product recommendations for each look, as well as instructional pamphlets for easy application.

Almay is also offering consumers the opportunity to not only look the part of Darcy, but enjoy a taste of the character’s lifestyle by giving one winner the ultimate beach weekend at the summertime hotspot where Darcy and her friends enjoy the summer — the Hamptons, New York. The sweepstakes will be held starting May 2nd on Almay’s Facebook page

Watch the trailer for ‘Something Borrowed’ here!


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Anti-Aging prep should begin in your 20′s!

Dr. Leonard Tachmes (Board Certified Plastic Surgeon who recently opened his own practice: Miami Beach Plastic Surgery Center & MedSpa) believes that anti-aging tips should be started in your 20’s for preventative measures and to create an anti-aging regimen. “When clients approach their 30’s, they really start to notice early signs of aging from small wrinkles to brown spots on their hands – one of the true age-tellers found on the body. It is never too soon to take measure to protect the skin and to preserve a youthful appearance.”

“With over 17 years of experience, I find that most of my clients are unaware of how sensitive the skin is on their hands – - the most exposed part of their body!”

Dr. Tachmes’ non-treatment anti-aging tips include:

1. Wear driving gloves – throughout the year, as early as your 20s…today’s suntan leads to tomorrow’s fine lines, wrinkles and age spots as cracked skin and small wrinkles are a result of exposure to cold weather elements

2. Wear cleaning gloves – penetrating your hands in extremely hot water containing bleaches, degreasers, soaps and anti-bacterial agents have chemicals that dry out the skin – try applying a nice balm to the hands before you clean in case water seeps inside and…the heat from the water can also be beneficial to penetration of product

3. Exfoliate your hands every week with an enriched, oil-based scrub once a week to allow even penetration of moisturizers

4. Apply SPF 30 (or higher) onto your hands just as you would to your face – everyday

5. Apply tint to car windows – even in the winter months, the sun’s rays still have UV rays that are equally damaging

6. Eliminate the practice of chewing cuticles (can cause loose, torn skin that will eventually crack) and cracking knuckles (can cause enlarged knuckles and increased wrinkles) when under pressure – find a non-aging solution that will not affect your skin’s appearance

Do you worry about your hands? I’m 33, and only thing I do regularly is moisturize. Maybe I need to step it up a bit!


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Ashley Tisdale reveals tattoo while posing nude for Allure’s “Nude Issue”

The Hellcats actress bared it all for Allure’s annual Nude Issue.  Ashley said “I’ve always wanted to be sure my parents approve of what I do. Even with my tattoos, my mom went with me. The ‘believe’ tattoo is because my mom always told me to believe.”

Ashley’s ready to shed her Disney-child-actress image. “Being in this shoot was me saying, ‘I’m not just the young girl everybody thinks I am. I’m actually a woman,’” she told the magazine.

Other women who posed nude include singer Keri Hilson, actress Kelly Cuoco and Bridget Moynahan.


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Pucker Up, Princess!

butter LONDON Launches Limited-Edition No More Waity, Katie “Lippy”

The nail lacquer was not enough! Double your chances of landing a prince with lips that are perfect, plump, and primed for snogging.

In celebration of the rapidly approaching royal nuptials, butter LONDON is launching a limited-edition No More Waity, Katie Lippy, our first ever lip gloss!

Wear it alone or with its “sister” – the No More Waity, Katie nail lacquer.

“I wanted to create a lip gloss that would complement the No More Waity, Katie nail lacquer without looking too grey,” says butter LONDON Founding Creative Director, Nonie Creme. The result is a soft, sheer lavender gloss with tiny flecks of lilac glitter. The light reflective glitter makes lips look noticeably fuller and the glossy griege finish is utterly unique.

As with the lacquer, the No More Waity, Katie Lippy is THE perfect marriage of elegance and fun – you could say it’s “Seriously Fun!” This limited edition gloss comes in a convenient squeeze tube making it easy to spread the love around your lips!

butter LONDON definition: One day my prince will come….and I will wrap him around my tiny sparkling finger.

butter LONDON is dedicated to setting and defining the direction of colour trend in nails (and now lips!). All nail lacquers should be 3 Free – no toxins or harmful chemicals, just beautiful colours based on the latest fashion runway trends.

This lip gloss does NOT contain: parabens, petroleum, phthalates, or sulphates. No animal testing.

Price: $18.00

Availability: Available at www.butterlondon.com, Nordstrom and fine retailers starting April 15, 2011

Celebrity Fans of the Brand: Kate Moss, Miley Cyrus, Rihanna, Mandy Moore, Hilary Swank, Amy Adams, Kelly Osbourne, Heidi Klum, Daisy Lowe and Courtney Cox.


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