Emma Watson is the new face of Lancome!

Harry Potter star Emma Watson, 20, is announced as the latest ambassador for French beauty brand Lancome.

The actress has managed to distance herself from her Harry Potter character – frizzy-haired Hermione Granger – with her pixie crop, but overachiever is something both Emma and Hermione do well. On top of promoting the last Potter films, designing (and modelling) for eco-friendly fashion brand People Tree and studying at Brown University in the US, Emma is about to add to her modeling portfolio (she’s starred in campaigns for Burberry) by signing a six-figure deal with Lancome.

It’s an unusual choice for the make-up and skincare brand that has chosen thirty-something actresses – Julia Roberts, Uma Thurman, Juliette Binoche – to front its products in the past. But it looks like Lancome wants to pull in new, younger customers with Emma, 20, as the face and why not? If you can attract a fanbase early (as Emma has) they’re likely to stay loyal for years.

Emma said, ‘It’s so exciting, I can’t wait to start shooting,’ But the pretty, young star has confessed, ‘Although I don’t wear much make-up I’m a big fan of Lancome products, especially their mascara.’

The ads will be shot next month by Mario Testino and Emma will also star in TV adverts for the brand.

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Check out the new commercial by Jennifer Lopez for “Gillette”

Lookin hot!


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Get the Look: Jennifer Hudon’s Amazing Silver Eyes at the Grammys


Instyle helps you get the amazing silver look sported by Jennifer Hudoson at the Grammys.

Tonal Silver Eye Shadow
Jennifer Hudson’s eye shadow at the 2011 Grammy Awards may have looked simple, but it was actually the product of artful and purposeful layering. A silvery shade at the inner corners fades to a slate gray at the outer edges; brownish rosy shadow along the brow bone adds dimension and warmth. Take a cue from the songstress and start with lighter colors and work outwards—it brightens your eyes and opens up your face

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Sports Illustrated reveals their Swimsuit Issue Cover Girl!

Here are five surprising facts about Irina Shayk, the cover model for Sports Illustrated’s 2011 swimsuit issue from The Hollywood Reporter:

1. She is a coal miner’s daughter from a tiny Russian village called Yemanzhelinsk. “I’m from a very, very small city in the middle of nowhere; it’s actually like one street, and everybody knows everyone,” Shayk, 25, said on NBC’s Today show Tuesday.

2. She’s appeared in the magazine’s swimsuit issue since 2007. Discovered in 2004 while on a three-day train ride from Chelyabinsk to Moscow, Shayk has gone on to grace various magazine covers and headline ad campaigns for Lacoste and Guess. After posing for SI’s Swimsuit issue for the past five years, she said on the Today show: “To be on the cover of Sports Illustrated is a dream come true.”

3. She wasn’t expecting the cover. She didn’t learn the big news until she appeared on the Late Show With David Letterman Monday. “There were 10 models there to do the Top 10 List, and nobody knows until the last minute who the cover will be,” she told the Associated Press. “And then I saw it, and I couldn’t believe it.”

4. She’s dating international soccer sensation Cristiano Ronaldo. She played coy when asked about the romance on the Today show. “You can ask, but I wouldn’t respond,” she said. “We Russians, we like to keep secrets — you know, KGB, Russian spy!”

5. She never diets. “I do work out five times a week, but I’m never dieting,” she said. “I try to be healthy because to be happy and healthy on the inside shows on the outside.”

Don’t you just love hearing that supermodels don’t diet. :)


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