By Jocelyn - Wednesday, February 23rd, 2011 at 11:11am
Britney Spears turned her latest video ‘Hold It Against Me’ into a commercial selling several beauty products – including her own fragrance, Radiance!
She also promoted Make Up Forever cream eyeshadow.
According to PopEater, the singer isn’t sweating critics who have expressed disapproval over the display. In fact, she’s laughing all the way to the bank.
The pop star raked in a cool half a million dollars for prominently featuring a number of brands in the video, including Sony and dating site Plenty of Fish in addition to the cosmetics and perfume.
Spears has heard from her fair share of detractors in the industry over the video, including Katy Perry, who tweeted about the obvious product placements, “do it w/style & grace…Not so in ur face like some. U hv to get creative w/it. Some artists don’t care tho, & u can tell.”
Despite the hefty price tag, sponsors whose products were promoted in the video only received a few seconds of air time, with some companies receving only one product shot (in conjunction, of course, with Spears’ implied endorsement of the product).
One group that isn’t complaining is Spears’ advertisers, who are already reaping the benefits of their investment.
Plenty of Fish has already reported a 20 percent increase in traffic to their site since Spears debuted her video last week.
By Erin - Wednesday, February 23rd, 2011 at 10:10am
The new Texas Lone Star Collection has been inspired by the fashion trends on the runway; where white is the new black and brightly coloured botanical prints, relaxed trousers and jackets, fuller and longer skirts have become the new fashion genre.
The Texas Lone Star Collection is unique in its focus on different textures – this colour story contains cremes, sparkly polishes and jellies all in one fun range.
By Jocelyn - Wednesday, February 23rd, 2011 at 10:10am
Check out Kelly Osbourne as the new face of Madonna’s clothing line, Material Girl! This is Kelly’s first campaign, after taking over for Taylor Momsen, the line’s original spokesperson.
What Madonna had to say on Kelly: “Kelly represents a true Material Girl,” says Madonna in a statement today. “She is edgy, cool and has a unique sense of style that Lola and I love.”
What Kelly had to say on Material Girl and the campaign: “I’m still waiting for someone to pinch me and wake me up. I can’t believe that I’m actually doing this and working with Madonna and Lola. What I like about it is that it’s a brand for every woman, not just for young girls. They take high fashion and make it affordable and they don’t cut corners. And it’s so my style. I hate to call her a little girl, but this girl has the best style and she’s so herself. And she was the most polite, well-mannered, well-rounded, unaffected normal girl in Hollywood that I met. I couldn’t stop raving about her, so when I got this phone call I just had to do this.”
Lola (Lourdes Leon) on Kelly: “I remember exactly what she was wearing: a striped maxidress with a jean jacket and pink blazer and I thought she looked so cool. So when [Iconix] came to us with a selection of girls [for the campaign] and she was one of them, I was like, ‘Oh my God, she’s great and she has great style.’ I just think she’s very individual but at the same time she’s very fashionable.”