How to make your haircolor last!

I colored my hair last week, and I love it so much, I never want it to fade! So how do I keep the color longer? Here are some tips from SheKnows!

1. Wait a few days after your last shampoo before heading to the salon. Natural oils on your scalp (that you wash away when you shampoo) help color penetrate hair follicles. Waiting a day or two after your last shampoo before you apply color also helps protect your scalp from irritation — which can happen if you have sensitive skin.

2. Go as long as you can without shampooing after color is applied, too. This gives tresses time to absorb color completely. If you wash your hair too soon, any color that hasn’t been absorbed yet goes down the drain (literally). And that means your color will fade sooner than if you’d waited.

3. Your color fades slightly with every shampoo, in part because of the sulfates some shampoos contain. Aim to wash your hair every other day — less often, if you can.

4. Opt for a shampoo and conditioner formulated for color-treated hair, which help protect it from the sun and pollutants that can cause premature fading. Some also help boost your hue temporarily by depositing just enough color to revive your shade. Avoid shampoo and conditioner that contain sulfates or sodium chloride, which can break down and fade color. Take a look at our picks for the best products for color treated hair.

5. Hair treatments involving chemicals, such as perms, relaxers and straighteners, can wreak havoc on your brand new hue. They can dry out your hair (a no-no if you want color to last), alter your color and speed the fading process.

6. When you’re in the shower or rinsing your hair, avoid very hot water; it has a tendency to strip your hair and dry it out. If you can stand it, rinse your hair with cold water once before getting out of the shower. This helps close the cuticle and makes your hair smooth and glossy — plus, you won’t need coffee to wake you up!

7. Moisturized hair maintains color a lot longer than dry, brittle hair. Minimize your use of of blow dryers, flat irons and curling irons to help keep hair from drying out. Deep condition your hair once a week for added hydration. Soften hair with these deep conditioning secrets.


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Girlactik Partners with ‘Dancing With the Stars’ Karina Smirnoff!

Girlactik Beauty, a luxurious line of beauty products has teamed up with Dancing with the Stars, Karina Smirnoff, to produce a new collection called KS for Girlactik Beauty. As part of this long term partnership, Smirnoff will help communicate her fashion-forward point of view to consumers and beauty influencers ensuring the Girlactik Beauty brand continues to be seen as the luxurious yet affordable line of makeup accessible to women of all ages and ethnicities.

These are the best – most amazing- perfect colors in makeup history. :) I don’t know what it is, but the colors are just absolutely perfect! I love very natural looking makeup, and these are the best natural colors I’ve used in a long time! The eyeshadow is the perfect color! I just love the whole package – bravo Girlactik!

“I am very excited about the partnership with Karina,” said Galit Strugano, makeup artist and founder of Girlactik Beauty. “What I love most is that we both have a passion for makeup and make a great beauty team!”

Girlactik Beauty creates innovative products with great colors and textures that are also beneficial to your skin, says Karina Smirnoff. “ I am excited to partner with a brand I have been a long time fan of.”

Smirnoff first approached Strugano last summer, after Girlactik Beauty products were used on her and other Dancing with the Stars cast members. With high definition television showing every detail and highlighting every flaw, good makeup is important than ever for these celebrities and pro dancers on the show. Smirnoff loves how Girlactik Beauty products produce a flawless look, are easy to use, and are beautifully packaged.

The KS for Girlactik Beauty collection includes Karina’s Flirty makeup in a bag and her favorite Girlactik colors.  It is available for purchase online at www.girlactik.com and www.karinasmirnoff.com.

Check out the full line here!


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Estée Lauder Partners With Aerin LLC

Can’t wait for the launch of this line!!

Aerin Lauder, the granddaughter of Estee Lauder, will launch her new luxury lifestyle brand AERIN LLC. The line will be sold exclusively at select Estee Lauder counters. AERIN is a stand alone company wholly owned by Aerin Lauder and Estee Lauder is the exclusive beauty partner.
The Estée Lauder brand announced a new collaboration with Aerin Lauder and Aerin LLC, her new luxury lifestyle brand, the formation of which was announced earlier this week.

Under the arrangement, Lauder will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its style and image drector. She will also continue as the brand’s global ambassador and spokesperson, a position she has held successfully for many years. She will also remain a member of The Estée Lauder Companies Inc. Board of Directors, which she joined in 2004.

The Estée Lauder brand will be the exclusive beauty partner to Aerin LLC in launching a beauty line under the Aerin name to be sold at select Estée Lauder counters. Terms of the agreement were not disclosed. Aerin LLC is a stand-alone company wholly owned by Aerin Lauder.

Lauder said, “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson. At the same time, I look forward to pursuing my vision to create the Aerin brand. As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together.”

William P. Lauder, executive chairman of the Estée Lauder Companies, said, “Aerin embodies the entrepreneurial spirit which led to the creation of our company. I am excited that Aerin is following her vision with her innate style and creativity to expand her brand-building skill to new luxury and prestige products. I am also delighted that as its creative consultant, she will continue to devote her talents to the ongoing success of the Estée Lauder brand and work with us as we establish the Aerin beauty business.”


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New Baby Phat Love Me

NEW for spring, Kimora Lee Simmons has unveiled the latest addition to her dazzling fragrance portfolio: Baby Phat L♥V ME by Kimora Lee Simmons. The perfect fusion of sweetness and strength, passion and perseverance, L♥V ME is a confident and playful scent housed in a bold, statement-making bottle.

This powerful, flirtatious fragrance captures the essence of feminine strength and says to the world, “LOVE ME for the essence of who I am… Admire me for my strength and spirit. Cherish me for my passion and drive. Respect me for my aspirations that DARE ME to dream. What’s most important is that you LOVE ME …for me.”

The Oriental Musk fragrance opens with a fresh fusion of Apricot Blossom, Tangerine, and Passion Fruit that unfolds into an exotic floral bouquet of Frangipani Blossom, Jasmine Petals and Tiger Orchid with a soft, sensual drydown of Vanilla Blossom and Sandalwood. Complete with eye-catching fuchsia packaging and inspirational messaging, Baby Phat L♥V ME by Kimora Lee Simmons celebrates independent girls who aren’t afraid to follow their hearts and live each day as an adventure.

Baby Phat L♥V ME (1.0 oz) retails for $28 in select stores nationwide, such as Walmart, Walgreens, CVS, Kohl’s and Kmart.


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