Florence Welch is the new face of Gucci!

Today Gucci announced that Florence Welch was the new face of the brand. But it seems its love affair with the 24-year-old has been evolving for a while.

In an interview with Dazed Digital, the label’s creative director, Frida Giannini, said: ‘As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman.

‘I met her in Los Angeles at this year’s Grammys and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances.

‘She also has that confident and self assured look that goes hand in hand with the Gucci woman.’

But Ms Giannini is not the only one to spot the star’s style potential. Last year Miss Welch was guest of honour at a Mulberry catwalk presentation that saw every single one of the models styled with her signature red hair and heavy fringe.

The appreciation is mutual too – in recent months she has been seen carrying the label’s popular Alexa and Tillie bags.

And if the fashion world is your oyster, as it is for the former art student, who wouldn’t be taking their pick from the runways of Chanel and Valentino. The fashion powerhouses do not allow just anyone to borrow their clothes.

She wore vintage Valentino to the Oscars this year, and a gown from the label’s couture collection for Elton John’s annual Academy Awards after party, and Chanel to a recent party celebrating Blake Lively’s appointment as the face of the label’s Mademoiselle handbag line.

Source


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Top Seven Common Beauty Mistakes to Avoid this Summer

Makeup Artist Provides Top Seven Common Beauty Mistakes to Avoid this Summer

June is finally here, and that means the first day of summer is right around the corner. Whether you plan to spend the hot summer months at work or at the beach, there are essential beauty tips every woman should keep in mind to achieve the perfect look this summer.

Blend, Blend and Blend
Whether your applying concealer, lip liner or blush, be sure to blend colors and makeup to create a natural summer look. Defined lines and mismatched colors can lead to a disastrous look for the summer. When applying concealer around your eyes, be sure to blend. Also, remember to switch to a darker shade if you have been out in the sun.

Stay in Line
When applying lip liner or eyeliner, stay in line. Cat eyes are great, but tone down the look for the summer. When applying lipstick, trace your lip line and avoid an unnatural look. Same goes for your eyes. If you plan to extend your line beyond your eyes, keep it natural.

Mind Your Neck
Check your neck. This is a common mistake year-round, but needs particular attention during the summertime. Since you are out in the sun, your neck may not match that fabulous natural tan. Dab some bronze powder on your neck, making sure you match!

Out with the Old, In with the New
As you update your wardrobe with the hottest summer gear, the same should go for your makeup. Make sure to rid your makeup bag of any old makeup. Toss any products that have changed color, consistency or have a bad odor—since makeup is always in contact with germ-prone areas like your eyes, mouth and fingers.

Avoid Dark Lips
Dark lip shades can look aging. To keep in line with this summer’s makeup trend—go natural. Grab your favorite gloss to go and apply throughout the day, brightening your face and complimenting your natural summer glow.

Go Waterproof!
The hot summer weather doesn’t necessarily have to affect your summer makeup application. Switch to waterproof makeup for the summertime. Whether off to the beach or a day at the office, avoid smudged black makeup under your eyes.

How Tan is Too Tan?
A little summer glow can really brighten your face, but don’t overdo it. Go natural this summer. When stepping out into the sun, be sure to protect your skin. Opt for a lotion that contains SPF 15 and higher to avoid burning your face, which may lead to peeling. Don’t forget to switch your concealer to match your new darker shade. And, be sure to steer clear of products that give you an orange tone.


ABOUT SUSMTA PATEL
www.studiosush.com

Susmta Patel is a multiple threat in the beauty industry as a licensed makeup artist, aesthetician, nail technician, hairstylist and waxing expert. Susmta was born in India and came to the US at the age of 20. This single mother wasted no time in diving head first into her passion for personal aesthetic services. As she says, “nothing makes me happier than the priceless smile of approval. This recognition motivates me to continue my pursuit of excellence.”


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Carrie Underwood’s Favorite Perfume: Clive Christian‏

If we had to choose one influential celebrity to look to for tips on beauty, style, elegance and class, country music singer Carrie Underwoodwould definitely be at the top of our list.

Carrie has never failed to blow us away with her glamorous red carpet looks – who wouldn’t die to have her flawless skin, glowing locks and chic poise? That’s why when we received word that her favorite, can’t-live-without perfume is Clive Christian’s seductive ‘X’ (creator of the world’s most expensive perfume), we knew we had to have it!

Clive Christian X For Women: Chypre fruity

Top Notes

Ivy, peach, Sicilian mandarin, bergamot, rhubarb, pineapple

Heart Notes

Karo karounde, ressda, rose, Egyptian jasmine, lily of the valley, orris

Base Notes

Patchouli, cedarwood, vetyver, labdanum, Mexican vanilla, cashmere musk

Clive Christian ‘X’ Perfume retails for $220 (1 oz/30 mL) and $355 (1.6 oz/50 mL) and is available at Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus stores nationwide, as well as bergdorfgoodman.com, saksfifthavenue.com and neimanmarcus.com


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NEW! “Shaka” Technology from Vichy‏

Vichy just launched their NEW Capital Soleil SPF 50 Ultra Light Sunscreen Fluid that I’d love for you to consider for upcoming sun care stories. I’m including additional product information below and have attached the product image and press release for your review.

Vichy Capital Soleil SPF 50 Ultra Light Sunscreen Fluid ($24.50, 1.7 fl. oz.): This daily face protection fluid employs state-of-the-art technology for an incredibly transparent and non-greasy finish that is ideal for everyday use and under makeup. Just shake the bottle before applying to create the perfect emulsion that provides a virtually sheer consistency while delivering a potent antioxidant complex of White Grape Polyphenols and Vitamin E to protect delicate facial skin from sun damage and skin-aging free radicals.
Launching July 2011 at CVS/Pharmacy, Duane Reade, Walgreens and online at www.vichyusa.com.


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