Estée Lauder Partners With Aerin LLC

Can’t wait for the launch of this line!!

Aerin Lauder, the granddaughter of Estee Lauder, will launch her new luxury lifestyle brand AERIN LLC. The line will be sold exclusively at select Estee Lauder counters. AERIN is a stand alone company wholly owned by Aerin Lauder and Estee Lauder is the exclusive beauty partner.
The Estée Lauder brand announced a new collaboration with Aerin Lauder and Aerin LLC, her new luxury lifestyle brand, the formation of which was announced earlier this week.

Under the arrangement, Lauder will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its style and image drector. She will also continue as the brand’s global ambassador and spokesperson, a position she has held successfully for many years. She will also remain a member of The Estée Lauder Companies Inc. Board of Directors, which she joined in 2004.

The Estée Lauder brand will be the exclusive beauty partner to Aerin LLC in launching a beauty line under the Aerin name to be sold at select Estée Lauder counters. Terms of the agreement were not disclosed. Aerin LLC is a stand-alone company wholly owned by Aerin Lauder.

Lauder said, “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson. At the same time, I look forward to pursuing my vision to create the Aerin brand. As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together.”

William P. Lauder, executive chairman of the Estée Lauder Companies, said, “Aerin embodies the entrepreneurial spirit which led to the creation of our company. I am excited that Aerin is following her vision with her innate style and creativity to expand her brand-building skill to new luxury and prestige products. I am also delighted that as its creative consultant, she will continue to devote her talents to the ongoing success of the Estée Lauder brand and work with us as we establish the Aerin beauty business.”


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New Baby Phat Love Me

NEW for spring, Kimora Lee Simmons has unveiled the latest addition to her dazzling fragrance portfolio: Baby Phat L♥V ME by Kimora Lee Simmons. The perfect fusion of sweetness and strength, passion and perseverance, L♥V ME is a confident and playful scent housed in a bold, statement-making bottle.

This powerful, flirtatious fragrance captures the essence of feminine strength and says to the world, “LOVE ME for the essence of who I am… Admire me for my strength and spirit. Cherish me for my passion and drive. Respect me for my aspirations that DARE ME to dream. What’s most important is that you LOVE ME …for me.”

The Oriental Musk fragrance opens with a fresh fusion of Apricot Blossom, Tangerine, and Passion Fruit that unfolds into an exotic floral bouquet of Frangipani Blossom, Jasmine Petals and Tiger Orchid with a soft, sensual drydown of Vanilla Blossom and Sandalwood. Complete with eye-catching fuchsia packaging and inspirational messaging, Baby Phat L♥V ME by Kimora Lee Simmons celebrates independent girls who aren’t afraid to follow their hearts and live each day as an adventure.

Baby Phat L♥V ME (1.0 oz) retails for $28 in select stores nationwide, such as Walmart, Walgreens, CVS, Kohl’s and Kmart.


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Check out Reese Witherspoon’s beautiful pink wedding dress!

Reese Witherspoon quietly married her agent-boyfriend Jim Toth on March 26 at her Ojai, California home.

The Oscar winner who had already been married before (to Ryan Phillippe) opted to not wear a traditional white gown, instead she wore a gorgeous custom-designed Monique Lhuillier blush-colored gown. The dress had a Chantilly lace corset bodice and a full tulle a-line skirt.

The gown — which matched Witherspoon’s 11-year-old daughter Ava’s custom Lhuillier dress — also featured a double-face silk satin ribbon with cascading silk flowers. The actress, 35, “wowed,” says a guest. “She took your breath away.” Underneath her dress, Witherspoon sported Jimmy Choo’s classic “Macy” satin platform sandal, giving her a boost next to her tall beau. When it came time to party, the bride ditched her long look and changed into a second Lhuillier design, a white silk minidress with a festive party skirt. But the party’s not over yet: since her nuptials, Witherspoon has been seeing wearing a large pave diamond wedding band from the William Goldberg Diamond Corporation, which matches the sparkling 4-carat diamond engagement ring (by the same brand) Toth presented to her when he proposed in December 2010.

Source


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Justin Bieber releasing scented dog tags!

After his nail polish sold out across America, Justin Bieber is adding a fragrance collection to his name!

The 17-year-old’s “My World” scented dog tags in November, he’s expanding his collection of unisex scents, collaborating with Etoile Nation to craft deluxe dog tags and wristbands infused with a pomegranate fragrance he hand picked. The pink and purple “One Less Lonely Girl” and “Never Say Never” accessories, named for two of his hit songs, retail for $10 each at CVS and FYE stores and etoilenation.com, and feature a brooding photo of the Biebs. Serious fans can soon take things a step further by creating their own custom accessories; white gold and black diamond fragrance-infused dog tags (like the ones pictured here) will be available in the weeks ahead at etoilenation.com/custom, starting at $100 apiece.

Of course this doesn’t appeal to me at all, but I could totally see my oldest son wanting this. He’s just getting to the age where he’s starting to care what he looks like, and I bet he would love this!


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