Do you agree? New study shows Hot Fellow Shoppers Make You Less Likely To Buy.

Source of the image: flickr.com/photos/chicoutletblog

Hot Fellow Shoppers Make You Less Likely To Buy.

New research shows that when you feel unhappy about your body while trying on an outfit in a store and you see a hot customer or salesperson wearing that same outfit, you are definitely less likely to buy it.

ScienceDaily (our go-to site, of course) reported on the new study, published in the Journal of Consumer Research. The authors of the paper write:

“If [the low self-esteem customer] sees a dress on an attractive consumer in the store and is trying on the same dress herself, as she looks in the mirror she now thinks to herself, ‘That dress is really cute and stylish on me, but compared to her, I look terrible!’”
Makes perfect sense to us. When we try on a pair of jeans that only sorta, kinda fit us and we see a super cute girl waltz out of the dressing room with wearing the same jeans to perfection… yes, we will definitely hang that denim back on the rack.

Does the same thing apply to sales clerks, who are essentially hired to look good in the clothes? The authors of the study say “yes,” questioning whether it’s even a smart idea to have to salespeople wear the store brand clothes– especially, we’d add, in a place like Hollister or Abercrombie & Fitch where the sales kids are basically swimsuit models.

Then again, the study highlights, the findings only apply when shoppers have low self-esteem to begin with. If you love your body and feel great in it, seeing a lithe 15-year-old salesgirl in a size zero version of the dress you’re trying on won’t be so bad.

So what an easy fix — just have great self-esteem!

Or, you know, do what we do and go shoe shopping. You can never feel fat in a good pair of shoes.

Read more at ScienceDaily.com.

What do you think does shopping with “hot” friends slow you down? Does a beautiful sales clerk make you want to slink out of the store? I would love to hear your thoughts come join the discussion.

 

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Sebastian Salon makeover & Nylon photo shoot‏

 

In partnership with StyleCaster and Sebastian salons, we’re challenging MakeHerUp readers to submit their hairstyles for a chance to win a spot in Nylon’s February issue, alongside 6 yet-to-be-revealed “IT” girls!

Simply upload an image of your hairstyle to StyleCaster.com

I just added mine, it’s so quick and easy! (far right)

Just by uploading your picture you are automatically be entered to win a highly-styled photo shoot with 6 fashion “IT” girls, in Nylon Magazine’s February issue.

But everybody wins!
The first 1,000 submissions will receive a load of free goodies from Sebastian Salons, all packaged up in a fun StyleCaster tote bag.

Plus, we’ll feature all submissions on StyleCaster.com throughout the month of September.

Here’s the catch: All photos must be submitted by September 15th.


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Kate Winslet Has Formed the “British Anti-Cosmetic Surgery League”

Kate Winslet, the Hollywood star, says cosmetic surgery goes against her ‘morals’

Proud of her natural curves, Kate Winslet has declared that she is joining forces with her fellow British actresses to fight against Hollywood pressure to undergo cosmetic surgery.

The 35-year-old star of Titanic says she has formed what she describes as the “British Anti-Cosmetic Surgery League” with her Oscar-winning friends Emma Thompson and Rachel Weisz.

“I will never give in,” vows Winslet. “It goes against my morals, the way that my parents brought me up and what I consider to be natural beauty.”

Winslet, who is the daughter of “jobbing actors” from Berkshire, adds: “I am an actress, I don’t want to freeze the expression of my face.”

Her comments echo those by Thompson, to whom she has been close since they appeared together in Sense and Sensibility in 1995. “I’m not fiddling about with myself,” said Thompson, 52. “We’re in this awful youth-driven thing now where everybody needs to look 30 at 60.”

Weisz, 41, for her part, has said her natural beauty is an asset. “People who look too perfect don’t look sexy or particularly beautiful,” said the Oscar-winning star of The Constant Gardener, who married Daniel Craig this year.

However, Gwyneth Paltrow, the American actress, who lives in London with her husband, the Coldplay singer Chris Martin, says she would consider surgery on her breasts. “I still refuse to use silicone, Botox or any other of those gimmicks of pure vanity, but a breast correction after breast feeding – why not?” she says. “There’s actually nothing else to restore the original condition, is there?”

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FIRST LOOK! Michelle Williams as Marilyn Monroe in ‘My Week With Marilyn’

Michelle Williams transforms herself into Marilyn Monroe in the upcoming film, ‘My Week With Marilyn’ and the resemblance to the Hollywood icon is uncanny!

The new shot shows Michelle’s amazing transformation as the silver screen legend in a beautiful still from the film, which shows her in colour walking through a scrum of paparazzi photographers all shot in black and white.

Michelle’s peroxide blonde curls are pure Marilyn, as is the sex bomb hourglass figure seen underneath a pale lilac shift dress, and the actress has Marilyn’s famous flirty pout spot on.

The British film, which hits cinema screens in November, is based on the book of the same name by Colin Clark who worked as an assistant on the set of the 1957 movie, The Prince and the Showgirl, which Marilyn shot in England while on honeymoon with playwright Arthur Miller.

The film, which also stars Emma Watson, Dominic Cooper and Eddie Redmayne, follows the story of Clark’s week with Monroe as he chaperoned her around the UK after her new husband left the country on business.

The eagerly-anticipated flick will premiere at this year’s New York Film Festival, which kicks off on 30th September.

Love it!

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