NEW! AVEENO® HYDROSPORT™ SUNBLOCK

NEW! AVEENO® HYDROSPORT™
Waterproof Sunblock Formulated with the Exclusive Natural Lotus Complex for Easy and Effective Application on Wet or Dry Skin.

AVEENO® HYDROSPORT™ SUNBLOCK OVERVIEW:

AVEENO®, the brand widely known for harnessing naturally-sourced ingredients and pioneering the unique benefits of ACTIVE NATURALS®, is proud to introduce HYDROSPORT™ SUNBLOCK Products. This revolutionary sun care collection is specially designed with waterproof technology that adheres directly to wet skin, to protect it from harmful UVA/UVB rays. This groundbreaking collection is powered by the latest exclusive
ACTIVE NATURALS®, which provides naturally-derived water repelling technology for long-lasting broad- spectrum, photostable coverage. Designed to be applied at the beach, pool or while you’re active, this collection’s exclusive ACTIVE NATURALS® formula unlocks the water repelling abilities of the Natural Lotus Complex to bond to skin and is specially formulated to be applied directly to wet skin for full-strength protection.

NEW! AVEENO® HYDROSPORT™ PRODUCT LINEUP:

AVEENO® HYDROSPORT™ SUNBLOCK SPRAYS (SPF 85 and SPF 50)
Formulated with SPF 50 and a higher SPF 85 for full-strength protection, even when applied to wet skin
One-touch application mechanism allows for easy, fast use
Oil-free, non-greasy, hypoallergenic, non-comedogenic, non-whitening and waterproof
Price:
- AVEENO® HYDROSPORT™ Sunblock Spray SPF 85, $10.99
– AVEENO® HYDROSPORT™ Sunblock Spray SPF 50, $9.99

AVEENO® HYDROSPORT™ SUNBLOCK LOTION SPF 85
Provides a higher SPF, for superior protection and wear-ability
Non-greasy lotion rubs on easy, and absorbs quickly for superior sun application
Oil-free, hypoallergenic, non-comedogenic, and waterproof
Full-strength protection, even when applied to wet skin
Price: $10.99
About the AVEENO® Brand:

The AVEENO® Brand is one of the brands of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. AVEENO® is a leader in ACTIVE NATURALS® technologies uses the best of nature to deliver scientifically proven, effective beauty care products. Recommended by dermatologists and pediatricians for more than 60 years, the Brand is committed to developing breakthrough product formulations with new and existing natural ingredients, many which deliver clinically proven results. The AVEENO® Brand is the skincare brand most trusted by dermatologists for its use of natural ingredients. The AVEENO® Line includes beauty care products for face, body, baby, hair and sun protection. For more information about the AVEENO® Brand and its product offerings, visit www.aveeno.com or ‘Like’ us at www.facebook.com/aveeno.

The Brand trusted most by dermatologists for its use of natural ingredients and recommended
by dermatologists for more than 60 years, AVEENO® Products capture the efficacy of natural ingredients to deliver real skincare benefits.


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Make Up For Ever reinvents eyeliner!

In the blink of an eye, it adorns eyelids with vibrant colors. Faithful, it stays put all day long so that you can have fun, flirt, swim and dance to your heart’s desire… Bold, it can be used on its own or as a duo… or more if you’re in the mood! MAKE UP FOR EVER launches Aqua Liner, a high-precision liquid eyeliner.

Its waterproof, long-wear formula is saturated with pigments and comes in a wide range of exotic colors. Its ergonomic applicator makes it easy to draw an ultra-precise and adjustable line. For every desire and every style!


Adjustable application adored by Makeup Artists
The special shape of Aqua Liner makes it a simplified version of the brushes used by professional makeup artists. The same effectiveness in a single rapid step!

Aqua Liner features the “Precise-Tip” applicator, specifically designed for high precision and adjustable application.

Its tinted tube and black lacquered cap makes it an accessory as sharp as it is stylish.
Aqua Liner is available in 3 types of finishes: Matte, Iridescent or Diamond and a range of 15 colors from Diamond Gold to Electric Purple!

$23


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DERMATOLOGIST ADVISES WHICH SKIN CARE PRODUCTS TO TRY AND WHAT YOU SHOULD TOSS‏

When shopping for skin care products, many beauty consumers can be confused about which products to try and which to toss. With so many choices, it’s easy to fall for clever packaging and marketing terminology. According to Houston, TX Dermatologist Dr. Paul Friedman, “the skin care market is full of products that can help improve challenged skin, but many of my patients experience frustration with an oversaturated beauty market.”

Below Dr. Friedman notes some of the most common “beauty blunders” when it comes to buying and using consumer skin care products:

· If you have acne-prone skin, avoid buying lotions that come in a jar or pot, says Dr. Friedman. Dipping your fingers into lotions every day introduces bacteria to the entire jar, and that can translate onto your skin, causing breakouts or infections.

· If you are buying environmentally friendly products, watch out for those that are “paraben free.” Parabens have been singled out as potentially dangerous chemicals, but what most consumers don’t know is they are included in skincare items for a reason – to help them last longer. Most paraben-free products will spoil after a certain timeframe, which is usually listed on the package. Pay attention to this date and treat it almost like a food item, says Dr. Friedman.

· You don’t need an “arsenal” of products to look your best. Many skin care companies sell their products in a series or grouping. According to Dr. Friedman, most women only need a gentle cleanser, daily moisturizer with SPF of 15 or higher, and a moisture-rich night cream to maintain a healthy complexion.

· Read the (back of the) labels. Many products contain irritants like added fragrances or alcohols that can dry the skin. No matter what a package promises on the front, read the back carefully to ensure you are getting what’s advertised. If you have skin sensitivities towards certain foods, it is also important to look for essential oils, which are often derived from foods that can cause allergies in some people.

· Don’t be fooled by clever marketing terminology. Product packaging is usually designed to do one thing: sell the product. Dr. Friedman says the last thing you should look for in a product is an appealing design. Be wary of claims like “dermatologist tested” or “allergy tested.” These phrases often carry little meaning.

· Watch where you store your skin care. Different types of products, such as gels, may have temperature requirements in order to stay effective, notes Dr. Friedman. Leaving products in direct sunlight, in extreme heat or cold could also affect their performance. If there are no directions, Dr. Friedman notes products should be kept in cool, dry areas.

According to Dr. Friedman, the more you educate yourself, the better your chances are of finding a skin care routine that works for you.

About Dr. Paul Friedman
Paul M. Friedman, M.D. is board-certified by the American Board of Dermatology, specializing in dermatologic laser surgery and Mohs micrographic surgery. He completed his residency in dermatology at the New York School of Medicine, one of the nation’s top dermatology residency programs.

Dr. Friedman is the director of the DermSurgery Laser Center in Houston, Texas and also practices at the Laser & Skin Surgery Center of New York in Manhattan. He is a Clinical Assistant Professor at the University of Texas Medical School, Department of Dermatology, and a Clinical Assistant Professor of Dermatology at Weill Cornell Medical College. Dr. Friedman is on staff at Texas Children’s Hospital and Memorial-Hermann Hospital in Houston. For more information, please visit www.friedmanmd.net


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Leighton Meester for Vera Wang’s LOVESTRUCK commercial!

Vera Wang first remembers meeting Leighton Meester at Fashion’s Night Out, where she already decided that she wanted the fresh-faced Gossip Girl to be the face of her newest fragrance, Lovestruck.

Casting is especially important for Wang, who said she takes great pride in the fact that her runway models — not to mention her fragrance ads, which have featured Zoë Kravitz and Camilla Belle, among others — “don’t look model-y.” This is Leighton’s first perfume campaign and Vera’s third: her two scents, Vera Wang Signature (2002) and Princess (2006) have been popular among audiences. “I think this is the hardest we’ve ever worked on an overall fragrance concept,” said Wang of the Murano-inspired floral cap, the enameled script on the bottle, and the scent itself.

The scent was concocted by Givaudan’s Stephen Nilsen in collaboration with Doreen Bollhofer. The top notes of pink guava and angelica flower transition to a heart of tuberose and lotus blossom and a drydown of precious woods and sheer musk. Eau de parfum in three sizes — 1 oz. for $48, 1.7 oz. for $68 and 3.4 oz. for $78 — will be sold, as will a body lotion, $45 for 5 oz., and a shower gel, $40 for 5 oz. (REMEMBER TO GET EVERYTHING)

Shot on a chilly November day, the gorgeous ad campaign has Meester dress in a maroon couture Vera Wang gown. “Everyone else was in three parkas, and Leighton is standing there in a strapless evening gown,” said Wang. “I was above it all — literally,” said Meester, referring to her fourth-floor perch on the Mercer Street building’s fire escape.

The scent is out June 5 at Harrods in the U.K. and will be launched in the U.S. in August in about 2,200 department and specialty store doors.

Source


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