By Jocelyn - Tuesday, December 20th, 2011 at 7:07am
Emily Blunt landed herself one of fashions hottest campaigns, and she’s incredibly humble about the honor.
When she was recently asked why she was chosen as the face of YSL’s Opium fragrance, Blunt told The Telegraph:
‘I don’t know. I’ve no idea,’ she says, wheezing with laughter. ‘There was no one else? They made a mistake, a terrible mistake.’
She says she suggested wearing a dress in the advert rather than the classic Yves Saint Laurent tux. ‘But I got word back, ’ she continues in a perfect French accent, ‘that the leopard trainer says, “If you have flowing fabric around the leopard the leopard will go crazy .” So I said yes to the tux. ’
The ad, which you can watch above, is interesting to me. I think that Emily is very beautiful, don’t get me wrong. But she’s a comedy actress, so it’s hard to see her being seductive. I kept waiting for her to do a flip – and make me laugh…. or something. It looks like it’s on the verge of being something funny (to me).
By Jocelyn - Tuesday, December 20th, 2011 at 7:07am
Take a look at this new ad by CoverGirl. Can you figure out why the US’s National Advertising Division of the Council of Better Business Bureaus Claims (NAD) has chosen to ban it?
Business Insider reports that the NAD has banned print ads for CoverGirl NatureLuxe Mousse Mascara, including the spots featuring celeb spokesmodel Taylor Swift. According to the NAD, the ads made “superior performance claims” such as “2X more volume” and “20 percent lighter” that simply couldn’t be substantiated.
The NAD specifically noted that the Swift ad had a disclaimer printed on the bottom that clearly stated, “lashes enhanced in post production.”
“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then — in the mice type — have a disclosure that says ‘okay, not really,’ ” NAD director Andrea Levine told Business Insider.
I think it’s about time something was done about this. This issue of false advertising has bothered me for YEARS. As beauty bloggers, Erin and I are CONSTANTLY being sent products to try out with the promise of this – and that. We see the ads, we read all the claims of “longer lashes” or “fuller lashes” and 9 times out of 10, nothing ever really lives up to the promise! It has gotten to the point (with me) that I really don’t pay much attention to beauty ads at all, because who really believes that stuff anymore? Don’t we all just see it as fake?
Maybelline was made to address an similar Photoshop issue earlier this year, when an ad for its anti-aging “Eraser” product used Photoshop instead of the product itself to erase spokesmodel Christy Turlington’s dark circles. Britain’s ASA banned the ad for misleading consumers.
In fact, Business Insider notes that in banning the Taylor Swift spot, the NAD is specifically trying to follow the ASA’s lead. Does that mean we should expect a banned-ad-of-the-week in the US to match Great Britain? Could this be the end of Photoshopping Disasters?
I’m really happy something is finally being done about this trend in advertising. You should not be able to photoshop results. The UK has been banning ads for years, and they take a much more critical stand on false advertising. Hopefully the U.S. will crack down on ads here as strongly!
By Jocelyn - Monday, December 19th, 2011 at 8:08am
Facial exercises don’t give the same results as plastic surgery, although informational websites argue compellingly to the contrary. Facial exercises are unarguably a no-cost alternative to expensive cosmetic procedures, and they take only a few minutes of dedicated time. However, medical experts at the American Academy of Dermatology say the blink-squint-grimace repetitions you practice in front of the mirror each day only make matters worse.
Facial exercises as an alternative to plastic surgery are an easy sell. Paula Begoun, author of “The Original Beauty Bible” and numerous books on skincare and cosmetic procedures, explains that promoters of facial exercises use the argument that facial exercises are effective because facial muscles are directly attached to the skin rather than the bone. Theoretically, working the face muscles should lead to tighter, smoother skin. However, the movement of the skin is in itself the cause of sagging, Begoun explains. If you’re a believer in facial exercises, look closely in the mirror when performing them. If you see laugh lines and crow’s-feet crinkle and groove with every muscular contraction, you’re merely working on making these a more noticeable feature of your countenance.
The AAD advises anyone who’s been performing facial exercises to prevent aging to stop before they compound their problems. Dermatologist and former AAD president Wilma Bergfeld doesn’t recommend them, although she concedes that they could be beneficial in “controlled situations.” She goes on to state, “However, you would never want to do anything that moves the facial skin, especially as it ages, or over-manipulate the skin because it would create more wrinkling, increasing the loss of elasticity in the skin.” Similarly, facial relaxation exercises like those taught in certain yoga classes won’t reduce wrinkles and other signs of aging already present.
Facial workouts don’t have a physical downside, says New York City-based oral and maxillo-facial surgeon Richard Elias in a March 2007 “New York Times” article. But drooping jowls, a sagging neck and lines around your lips are unlikely to benefit from facial exercises. “Only a face-lift can do that,” Elias says. “When you do a face-lift, you’re removing fat and loose skin, and pulling some skin back.” Skin tightening procedures that use laser devices are a less invasive method of enhancing your cosmetic appearance. The AAD cautions that laser devices don’t give the same pronounced results as plastic surgery (such as a face-lift), but treatments do yield mild to moderate results.
I did a lot of research and reading of this topic. Do facial exercisers really work? From what I’ve concluded after scouring the internet for research is they DO work… a little. Most people who spent MONTHS using them saw very little change in their face. Is it really worth it? All that work for some change that’s only visible if you work really, really hard? I don’t think so.
My advice for keeping your face beautiful and healthy is – and has always been – take care of your skin from the get-go. Don’t pile on the foundation everyday for 20 years and expect your skin to glow when you’re in your 50’s and 60’s. Treat your skin well! Wash your face with gentle cleanser every night. Lotion your face with a mild non-scented lotion every night and every morning. Make sure to lotion your neck as well, every time. The women I know now who are in their 50’s and 60’s who have the best skin – are women who never wore much makeup from the beginning. If you wear a lot of makeup, you have to treat your skin with even more care.
PS: Check out the hilarious video above for Facial Flex. Is that not creepy or what!
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