P&G launches new packaging, marketing campaign for Ivory brand

AMERICAN ICON IVORY SOAP GETS MODERN DAY MAKEOVER

Procter & Gamble’s oldest and most iconic brand, Ivory, today released a bold new advertising campaign and vibrant product packaging design for its line of bar soaps and body washes. The refreshingly honest campaign highlights the simplicity of the Ivory soap product that consumers have loved for more than 130 years while contemporizing the product’s look and feel.

 

Developed by Portland-based Wieden+Kennedy, the new ad campaign takes a humorous look at what are called “Ivoryisms” or refreshingly honest product truths. Smart, edgy and irreverent “Ivoryisms” like “Cleanliness Needn’t Involve Costliness” will start appearing in the national broadcast, print and online advertising campaign starting Oct. 2011.

 


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Soap & Glory supports Breast Cancer Awareness

 

Soap & Glory supports Breast Cancer Awareness with their top selling Righteous Body Butter.

Soap & Glory is proud to announce that from every tub of The Righteous Butter Body Butter sold during the month of October, they will donate $1 to Breast Cancer Research.

The brand, created by serial entrepreneur and beauty guru Marcia Kilgore (the brains behind Bliss and FitFlop) is currently relaunching in Sephora and has been greeted with unparalleled success. Products range from shower gels and lotions to fragrance and lip plumpers, all with Marcia’s signature cheek and retro-inspired designs.

PRICE $18.00, 300ml/10.1 US Fl. Oz.

Our bestselling The Righteous Butter Body Butter is an intensive moisturizing cream, loaded with super-nourishing SHEA BUTTER and humectants ALOE VERA, and an addictive floral, fresh bergamot, ozone, peach, sandalwood and musk fragrance.


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New Beauty Center and Blog from Martha Stewart Living‏

 

The Master of homemaking has done it again check out the new blog from Martha Stewart Living. Home décor, entertaining, baking and now…beauty! This new dedicated Beauty Center on marthastewart.com (marthastewart.com/beauty) is an online extension of the pages of Martha Stewart Living magazine featuring everything from tips & tricks for hair, beautiful skin, eyes, lips and more. The center also includes a new blog titled “How Lovely”, which offers up fun and informative daily beauty tips from industry experts, beauty trends & news as well as product reviews including acne-fighting solutions for your 30s, the best products for effortless-looking makeup, and more.

They have a great feature today about how to choose and wear the right red lipstick.


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Dita Von Teese launches a line of press-on nails!

Dita Von Teese has teamed up with New York-based nail brand, Kiss, to create a line of retro-inspired press-on nails. Painted in a super shiny and chip resistant cherry red lacquer, the oval-shaped digits mimic a style that was popular during the 1930s and 1940s among Hollywood screen sirens — and a look the Michigan-born beauty has worn for the past 20 years.

She explained to the Telegraph:

“When I was researching style in the early part of my career, I looked very closely at the details of photographs of women of those decades and noticed that they would leave the moon of the nail bed bare; sometimes they would leave a sliver of white at the tip too”, said Von Teese. “So I showed the pictures to my mother, who has been a manicurist for 30 years, and she would patiently paint my nails in this style, sometimes experimenting with colors. All these years later the trend is finally catching on, so I wanted to offer a shortcut to the classic half moon manicure – a way for everyone to wear it without going through the drama of explaining to your manicurist what you want it and how to do it.”

Tell us: Would you try Dita’s press-on nails?

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