Madonna launches new label for “older” women called ‘Truth or Dare’

Madonna, with the help of her 15-year-old daughter Lourdes, successfully launched ‘Material Girl’, a clothing line for tweens and teens.

Now, the 53-year-old singer is looking to cash in on the older crowd. She and her partner, the Iconix Brand Group, are launching a new label called ‘Truth or Dare’. The new line will focus on an older audience, targeting women aged 27-50.

The ‘lifestyle brand’ is due to launch next year with a fragrance and accessories.

An image of the bottle was released today – a minimalist, hexagonal white bottle with gold cap and simple, geometric logo.

Shoes, handbags and lingerie are expected to follow.

Madonna said that she had been approached many times in the past to create her own brand, but only now was the timing right.

She told WWD: ‘Over the past several years, I have been approached countless times to create my own brand.

‘The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.’

Neil Cole, CEO of Iconix Brand Group, said that the success of Material Girl and Madonna’s star power indicate huge consumer demand for a second line.

He said: ‘The interest and excitement globally for brands developed by Madonna are significant.

‘After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence.’

Source


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NEW nail polish line – just for men!

To this day – our post on men’s nail polish back in 2007 – is our most talked about, most controversial post we’ve done so far. (If you have a minute you should check out the post and just read any of the 300 comments in the thread. Some really interesting stuff!)

Here at MHU, we’ve known for quite some time that there is a HUGE need for men’s beauty products – and we even talked about starting a men’s beauty site (but c’mon, who has the time!).

Here we’re getting our first look at a line of men’s nail polish that will release this month! More from Glamour:

Men’s skincare and grooming brand EvolutionMan will introduce a line of nail polishes to its assortment this month. I’m pretty sure Jared Leto is going to be excited about it. And we know we’ve got Johnny Depp on board. Will your guy be down for a MAN-icure?

The line consists of two sheer nail varnishes and three opaque nail ‘paints’ that retail for $14 each. Matte finishes and colors that veer from “the traditional black, blue and white that can be found on many a man’s nail” define the new range, according to the brand.

A shiny purple shade called Alter Ego (above) probably qualifies as the most daring. Although Dave Navarro has been wearing purple nail polish for years so what do I know.

What do you think? Would your guy ever wear polish?


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See More Nails

The Muppets team up with OPI!

Jeez, the Muppets are everywhere these days! First, Miss Piggy and MAC team up, and now this!

OPI is celebrating the new Muppets film by launching a Muppet-inspired line of nail polish! Introductin The Muppets Collection, which has a shade for each of their favorite characters. Here are three that Cosmopolitan picked as their favorites.

You’ll never guess which one is Fresh Frog, Gone Gonzo or Gettin’ Miss Piggy With It.

I love the idea – and think the colors are awesome, but it’s not really my thing. Would you wear them?


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Want to smell like a guidette?

I didn’t think so…

But IF by chance you DO want to smell like a guidette, you’re about to get your chance!

Jersey Shore‘s fourth season may be over, but Nicole “Snooki” Polizzi is keeping busy—and not just with her GTL routine. This month, the pint-sized princess is launching Snooki, a perfume inspired by her favorite sweet treats like cupcakes, kiwi, and lychee ($45 at perfumania.com on November 25th). “It’s the kind of fragrance that makes you hungry for more,” she said. Catch Snooki when she launches the fragrance Thursday, November 10th on HSN.

Next.


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