Kiehl’s Recycle and Be Rewarded! project with Florence Welch, Mark Ruffalo, Rosario Dawson and Spike Lee, and Recycle Across America
Kiehl’s has launched another environmentally conscious program called ‘Recycle and Be Rewarded’, which is a Limited Edition series with labels designed by four celebrities: Rosario Dawson, Spike Lee, Florence Welch and Mark Ruffalo.
100% of the net proceeds will go towards Recycle Across America. Kiehl’s also donated $100,000 to RAA, a non profit organization dedicated to solving the environmental crisis.
With a twofold approach, Kiehl’s is determined to improve recycling methods and further educate our customers on the importance of consistent recycling: We’ve introduced a new product to benefit RAA’s efforts with some incredible celebrity partners, and with the organization’s help, are relaunching our in-store recycling program to help educate and encourage our customers in their recycling efforts.
In honor of the new series, Kiehl’s has launched a Rare Earth Deep Pore Cleansing Masque series featuring labels designed by the celebrities.
The project includes:
ON OUR SHELVES AND KIEHLS.COM:
We have introduced a Limited Edition Rare Earth Deep Pore Cleansing Masque, with limited edition labels designed by Spike Lee and his children, Rosario Dawson, Mark Ruffalo and Florence Welch, and 100% of the net proceeds of this collection will benefit Recycle Across America. With every purchase of one of these Limited Edition products, our customers will be contributing to RAA’s efforts: The funds will be used to create 150,000 standardized recycling labels that will easily communicate the proper recycling procedures to the public.
IN OUR STORES:
We are relaunching our Recycle & Be Rewarded! in-store recycling program with brand-new redesigned bins, featuring labels designed by Recycle Across America, with four different segments to properly separate the various recyclable materials that make up a Kiehl’s product.
Recycle and Be Rewarded! is a program in which Kiehl’s patrons may return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product. This program is available in all Kiehl’s free-standing stores nationwide.
In encouraging our customers to recycle their Kiehl’s bottles, we are ensuring that those empties are recycled properly, helping them to think more about recycling in general, and give them a reward for doing so. (3 empties=a Lip Balm #1; 5 empties=1 product from the Official Kiehl’s Travel Collection; 10 empties= any single product with a value of $25 or less.) Since 2009, Kiehl’s has already recycled 500,000 bottles!