Dish with Ivory Spokesperson Melissa McCarthy!

Oscar Nominee and Emmy® Winner Melissa McCarthy Cleans Up During Award Season and Brings Her Award-Winning Humor Back to Ivory’s Facebook Community “The Soap Dish”

Ivory brand spokesperson and Oscar nominee, Melissa McCarthy is returning to host Ivory’s Facebook community, “The Soap Dish” this Friday, Feb. 17, where she will engage with women and dish about life’s simple truths. Just in time for award season, McCarthy will be interacting with Ivory’s Facebook fans and dishing about everyday topics ranging from motherhood, marriage and meatloaf to much more (samples below).

“I grew up using Ivory and that smell always reminds me of when I was a kid.” McCarthy said.
“As a working mom of two, I love anything that simplifies my life. So when one bar of soap can handle backyard dirt, spaghetti hands, and the unidentified crusty bits under my girls’ necks – I’m in.”

To visit Ivory’s “The Soap Dish” forum and dish with Melissa McCarthy and other moms on what complicates their lives, consumers can visit Ivory’s Facebook fanpage at:

Q. What’s your simple solution for a clean house?
A. Ben and I call it the “Magic Bag” – we just shove everything in a big paper bag and pretend it disappeared.

Q. Who is your all time favorite movie/TV mom?
A. The mom from Good Times. Esther Rolle.

Q. If you had the chance to join any reality show, which would it be?
A. I’m pretty much dying to ride shot-gun with Guy Fieri and sample roadside diners along Hwy 55.

Q. What’s your shower song?
A. I’ve convinced myself I sound just like Adele. I shared this with my husband who had no comment.

Q. What’s the quirkiest thing you have in your purse/diaper bag at all times?
A. I don’t know why but I always have their dirty socks in my purse.

Photos: Celebrity and Product photos
Content: Melissa McCarthy “Soap Dish” Questions and Answers/Quotes

Feb. 17 – April 13


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DVF Loves Gap Exclusive Collection Sneak Peek!

Style savvy toddlers unite! Gap has just announced the launch of its first collection by Diane von Furstenberg for GapKids and babyGap for Spring 2012. It’s a little girl’s dream wardrobe – think comfy t-shirt dresses, tanks and shorts, leggings, swimwear and many more adorable outfits for your little ones from new born to age 14. The collection hits UAE shores on 15 March, so make sure you’re first in line at the malls as we predict a sell out!


Check out a video of the new line here.

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Tips For A Perfect Ponytail from Ouidad’s Morgan Willhite.

Runway Beauty Trend Ponytails Tail Tips from Ouidad Creative Director, Morgan Willhite

Always a constant in a woman’s hair repertoire, it now seems the ponytail is more of a hot trend than staple look. Curl driven, soft and wavy ponytails were spotted on a plethora of runways at New York Fashion Week over the last few days. From the looped and tucked tails at Carolina Herrera to the embellished ponytail twists at Derek Lam, locks in favor of ponytails were clearly polished, playful, setting the stage for hair trends in 2012. Morgan Willhite, Creative Director at Ouidad offers her expertise to replicate these runway inspired ponytails for curly girls nationwide.

“The best part about ponytails is that they are low maintenance yet they look high fashion. Although they are a great option for most hair types, they are especially attractive on curly hair,” says Willhite. Ponytails can be fun or sophisticated and the only requirement is that your hair is at least medium length. “All you need is a touch of the Ouidad Clear Control pomade, a few sprays of the new Frizz and Fly Away Fighter and a hair elastic to make this trend work for you,” says Willhite.

Morgan’s Tail Tips

  • Brush your hair with a comb or the Ouidad Double Detangler ($24 at and apply the Ouidad Climate Control Gel ($22 at throughout the hair to reduce frizz
  • Put an elastic band around your right wrist and hold your hair in your left hand; with your right hand brush the hair back smoothly; curly hair tends to be dry, so spray a bit of water to keep it damp as you work
  • Open the hand holding the hair as you brush the hair through; smooth out the front adding Ouidad Climate Control Gel to control curls
  • Use your left hand to slide the elastic off your right wrist and onto the base of the ponytail
  • Let some curls escape the ponytail for a romantic look
  • Try a loose ponytail if you have thick curly hair
  • Apply the new Ouidad Frizz and Flyaway Fighter ($22 at to the finished look to help reduce frizz and keep the flyaways tamed

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Fergie is the new face of Wet n Wild!

It was just announced that Fergie will be the new face of Wet N Wild! The ‘Black Eyed Peas’ singer will debut in new ads for the brand beginning this spring!

The beauty brand, a staple in the train cases of many budget-conscious YouTube gurus, has tapped the Black Eyed Peas frontwoman as its first celebrity spokesmodel.

“For me, this is really no risk whatsoever; it has always been a part of my life, so it is natural to me. I like to dive into things that haven’t been done before. That keeps me stimulated. Otherwise, life is boring,” the “Big Girls Don’t Cry” singer said of linking up with Markwins International, which owns Wet n Wild and its urban-targeted equivalent, Black Radiance.

Fergie will appear in new print advertisements for the collection’s assortment of lip colors, eyeshadows and nail polish. The campaign will debut this spring.

“I’m truly excited to be the global beauty ambassador for Wet n Wild. The brand delivers amazing palettes, unquestionable quality and is incredibly affordable. It’s a beauty trifecta that I’m proud to be involved with,” the one-time Kids Incorporated star added.

“In Hacienda Heights, there were a lot of beautiful chola girls. They wore Wet n Wild. I would watch them put on their eyeliners and lip liners at school. The big thing for the eyeliners was to heat them up and put on the black eyeliners smooth,” Ferg cracked in a chat with Woman’s Wear Daily this week.


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