I’ve always loved that Dove uses “Real Women” in their campaign, something they started in 2004. Dove has for years longed to boost women’s self-esteem, while giving them great products.
The idea is “to make more women feel beautiful every day by widening stereotypical views of beauty.”
Now, with Dove’s “The Ad Makeover,” the brand is going further to make women feel beautiful: combatting negative advertising.
Specifically, Dove is setting its sights on all those small but sneaky ads on the side of your screen that shout-out to your “jelly rolls” or “love handles” or “muffin tops” (and sometimes even animate them — that’s the worst). Through Dove Australia’s “The Ad Makeover,” created by Ogilvy, Aussie women can go online and create alternative, feel-good ads instead. Instead of targeting your insecurities, the messages include “The perfect bum is the one you’re sitting on,” for example, or “When it comes to your body, love the one you’re with.”
Our favorite: “Think of your cups as half full.”
The result? You and other women will see colorful, positive ads along the side of your profiles instead. The push to change the way we talk about our bodies — and in this case, the way our bodies are talked about — is something we’re totally on board with. Now if only Dove could bring the Facebook campaign to U.S. soil ASAP…
Rosie Huntington-Whiteley is about to launch a line of lingerie at Marks & Spencer, one of Britain’s biggest high-end retailers.
The Telegraph reports that the Rosie for Autograph collection will include 33 pieces, such as kimono-inspired robes, camisoles and underwear and bras. The line will debut in September.
The Victoria’s Secret Angel will most certainly model off her own pieces soon.
Rosie for Autograph is a savvy move for the model, one that will undoubtedly extend her name beyond the runway and catalog pages. As a recent first-timer on the The Sunday Times Rich List, Huntington-Whiteley is poised to grow her brand like Gisele Bundchen or Elle Macpherson, both of whom have their own successful lingerie lines.
Of course this is Rosie’s first venture, done in collaboration with an already-successful brand. But between movies and retail, we’re curious to see where this young British model goes.
Dermatologists suggest exfoliation as part of your skin routine to help achieve a healthy glow! Borghese’s Sali Exfoliante Salt Scrub and Cura-C Anhydrous Vitamin C Body Scrub soothe and moisturize skin all while eliminating dead surface cells to let your best skin shine through!
Sali Esfoliante Salt Scrub
This creamy salt scrub exfoliates and moisturizes with botanical extracts and minerals from Tuscany while helping to purify and brighten skin. The mixture of gentle exfoliation with natural oils leaves skin feeling smooth, soft and supple.
What it does
Olive and Grape Seed Oils – Leave skin conditioned and revitalized.
Avocado, Mango and Shea Butters – Moisturize and soothe skin.
Sea Salt and Pumice – Sloughs off flaky skin, revealing a healthy glow.
How to Use
Generously apply to wet skin.
Lightly massage using circular motions and shower off.
Great pre-self tanning treatment. Price: $39.00
The Cura-C Anhydrous Vitamin C Body Scrub can be used on wet or dry skin which I really like. The scrub has a very bright citrus scent and while it’s gentle it does a great job exfoliating my skin. After I apply the scrub I like to use a bath poof to help exfoliate, the scrub starts to lather a bit when wet. I love how clean this rinses, no oily residue and my skin feels really moisturized.
Cura-C Anhydrous Vitamin C Body Scrub
A luxurious water-free body scrub formulated to eliminate dull surface cells while delivering Vitamin C to your skin, leaving it revitalized and moisturized. Formulated with Vitamin C, A and E plus CoQ10 and Beta-Carotene for anti-oxidant and nourishing benefits plus Shea Butter, Squalane, Sunflower Oil and Carrot Oil to soften and smooth skin.
What it does
Gently hydrates and exfoliates to maintain skin’s balance.
Vitamin C – to replenish and correct damaged skin
Shea Butter – to revitalize and nourish the skin
Multi Vitamin CoQ10 Complex – to provide anti-oxidant protection from free radicals
How to Use
Apply a thin layer to wet or dry skin and massage gently in a circular motion, concentrating on the driest areas. Rinse with warm water.
Disclosure: A complimentary samples was sent to MHU for an honest review.