Selena Gomez has launched her first self-titled fragrance!
The 19-year-old poses in a purple pool of water, soaking wet, and wearing a purple strapless Maria Lucia Hohan dress.
“I knew I wanted a tall bottle, because I feel like it can kind of stand up with all the other fragrances,” Gomez told Women’s Wear Daily. It’s also intended to look like a swirly ball gown, to match the purple frock Selena wears in the ad campaign.
“The water is actually lit from underneath, so it made it look pink and purple, like the colors of the bottle,” Gomez told People magazine. “I wanted it to look like I was swimming in my fragrance.”
I’ve always loved that Dove uses “Real Women” in their campaign, something they started in 2004. Dove has for years longed to boost women’s self-esteem, while giving them great products.
The idea is “to make more women feel beautiful every day by widening stereotypical views of beauty.”
Now, with Dove’s “The Ad Makeover,” the brand is going further to make women feel beautiful: combatting negative advertising.
Specifically, Dove is setting its sights on all those small but sneaky ads on the side of your screen that shout-out to your “jelly rolls” or “love handles” or “muffin tops” (and sometimes even animate them — that’s the worst). Through Dove Australia’s “The Ad Makeover,” created by Ogilvy, Aussie women can go online and create alternative, feel-good ads instead. Instead of targeting your insecurities, the messages include “The perfect bum is the one you’re sitting on,” for example, or “When it comes to your body, love the one you’re with.”
Our favorite: “Think of your cups as half full.”
The result? You and other women will see colorful, positive ads along the side of your profiles instead. The push to change the way we talk about our bodies — and in this case, the way our bodies are talked about — is something we’re totally on board with. Now if only Dove could bring the Facebook campaign to U.S. soil ASAP…
Rosie Huntington-Whiteley is about to launch a line of lingerie at Marks & Spencer, one of Britain’s biggest high-end retailers.
The Telegraph reports that the Rosie for Autograph collection will include 33 pieces, such as kimono-inspired robes, camisoles and underwear and bras. The line will debut in September.
The Victoria’s Secret Angel will most certainly model off her own pieces soon.
Rosie for Autograph is a savvy move for the model, one that will undoubtedly extend her name beyond the runway and catalog pages. As a recent first-timer on the The Sunday Times Rich List, Huntington-Whiteley is poised to grow her brand like Gisele Bundchen or Elle Macpherson, both of whom have their own successful lingerie lines.
Of course this is Rosie’s first venture, done in collaboration with an already-successful brand. But between movies and retail, we’re curious to see where this young British model goes.