The new LUSH toothy tabs are awesome. I wasn’t sure what to think of a dry toothpaste but I love them. You just nibble on one and when you start brushing you get the best foaming action. And my teeth feel really clean after. The flavors are weird and wonderful I like to switch it up each time I brush.

While peppermint toothpaste might be the norm, here at LUSH we challenge what’s expected and encourage our customers to think about the impacts of their beauty routine on the environment. Enter Toothy Tabs, LUSH’s newest invention that takes conventional toothpaste and literally strips it down.

Toothy Tabs are a brand new, patented idea from LUSH, these solid tabs eradicate the need for both packaging and preservatives, and come in a handy 100% recycled box. Each pack contains 40 tabs, you simply pop one in your mouth, crush it a little and continue to brush as normal with your toothbrush and water.

Toothy Tabs come in six fabulous flavours and feature the most beautiful natural ingredients and essential oils to freshen and perfume the breath, but also have antiseptic qualities used for years in dentistry. Only fresh, natural ingredients are used to clean the teeth beautifully, but each Toothy Tab offers something different – from a mouth freshener to a palate cleanser.

Toothy Tabs $3.95 are available at LUSH Shops and LUSHusa.com.

Popularity: 1% [?]

Project Runway and L’Oreal Paris teamed up to create a cosmetics collection! L’Oreal consulting makeup artist and Project Runway regular Collier Strong developed the limited-edition “Colors Take Flight” line. The assortment includes eye shadows, lipsticks, blushes and nail polishes in rich fall shades inspired by the coloring of exotic birds. Preview some of the products in the gallery, and be sure to look for the collection at Ulta and select drugstores this October.

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Popularity: 1% [?]

Did L’Oreal Lighten Freida Pinto’s skin? She’s looking very… white in this new L’Oreal ad!

L’Oreal did it again. First they lightened up Beyonce and now Freida pinto for there new ad campaign. This is the first photo released from Freida’s ad campaign for L’oreal Colors. Do you think L’Oreal needs to stop whitewashing its stars?

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Popularity: 1% [?]

Allure Magazine sat down with Jason Ascher, beauty guru for Barneys New York, and got his tips on updating our fall beauty wardrobe.

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Now that gorgeous auburn actress Emily Blunt has been announced as its new face, Yves Saint Laurent’s OPIUM fragrance is about to get a little more spicy.

The 28-year-old British beauty will model for the timeless, classic fragrance in television, print and outdoor ads shot by Romain Gavras and Patrick Demarchelier, respectively.

“I am very honored to have been chosen to be the face of Opium,” Blunt said in a statement. “It is really exciting to embody a fragrance which has stood the test of time without its allure ever being diminished.” (YSL introduced the perfume in 1977.)

“OPIUM is more than a fragrance; it’s a myth that embraces the whole history and values of our House,” added Renaud de Lesquen, President of YSL & Designer Brands. “Over and above her beauty and elegance, we were impressed by the career and artistic options of Emily Blunt.”

This is the first beauty spokesmodel gig for The Adjustment Bureau actress, who’s married to The Office’s John Krasinski. She follows in the footsteps of model Sophie Dahl, who was photographed for the seductive scent in 2000.

US Weekly

Popularity: 2% [?]

I love the Original Diva Plaited headband! Its so easy to use  the elastic bottom makes it comfortable to wear for long periods. I have had a lot of fun trying different styles using the braid and I just secure it with a few bobby pins and it stays put.

The new Plaited Headband by Original Diva is an affordable option for getting that great braided headband look without all the work. The lightweight hair accessory is made with heat resistant synthetic hair and is available in 4 different colors: brown, light brown, dark red brown and light blond.

$15.95 www.originaldivaextensions.com

Disclosure: A complimentary sample was sent for an honest review.

Popularity: 1% [?]

ESTÉE LAUDER LAUNCHES OFFICIAL YOUTUBE CHANNEL WITH 35 VIDEOS
The First Beauty Brand YouTube Channel Featuring a Two-Way Mirror

Estée Lauder announced today the launch of the brand’s new official YouTube channel. The Estée Lauder channel, Your Source for Expert Beauty Advice (www.youtube.com/esteelauder) houses 35 original videos showcasing Creative Makeup Director Tom Pecheux, and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. Featuring original content that is highly interactive, viewers will be engaged in a visual, tactile way that gives a new and insightful look into the Estée Lauder brand. The Estée Lauder YouTube channel is a self-contained platform where consumers can see product information, read ratings and reviews, get beauty tips, comment and share – all without having to leave the channel.

“We are thrilled to offer viewers an inside look at the Estée Lauder brand, with a behind-the-scenes view of our products, personalities and so much more,” said Charisse Ford, Senior Vice President of Global Marketing, Estée Lauder.

Videos are curated into various sections to allow for easy navigation of content including:

- How-To Videos
- Interviews with Creative Makeup Director Tom Pecheux
- Behind-the-Scenes Access
- Signature Services Videos
- Beautiful Skin Demonstrations

Instructional how-to videos are a focal point of the channel. Viewers can easily follow along to learn how to create a simple smoky eye, get fuller lips, achieve a bold brow look, and so much more. To make the experience seamless, there are simple instructions below each video that also correspond to a product. If a viewer would like to purchase a featured product, there are ratings and reviews featured in the video as well.

To practice creating a look on yourself in real time, viewers can activate the on-screen mirror and watch the tutorial while trying the application method on themselves. This feature initiates your webcam which allows you to follow along easily. You can see both yourself and the video on the screen at once so you can apply the techniques on yourself.

Check it out here.

Popularity: 1% [?]