What can fifteen minutes of screen time in an Oscar award-winning film do for a girl?

Actually, what can it not do for a girl? After making a splash on the international circuit in Slumdog Millionaire, Freida Pinto is rumoured to be the new face of the cosmetic giant Estée Lauder. If the deal is finalized, Freida would be the first Indian to be the face of the brand, joining the ranks of Elizabeth Hurley and Gwyneth Paltrow.

Freida’s Indian spokesperson does not deny the news of Freida being the new face, saying, “Estée Lauder hasn’t commented so far, so we can’t say anything currently. Nothing is in black and white as yet.”

From walking the ramp for Dolce and Gabbana alongside Scarlet Johansson at the Milan Fashion Week in Italy to bagging a role in a Woody Allen film, with Hollwood stylist George Kotsiopoulos by her side, Freida is everywhere. She’s also been on numerous magazine covers like Entertainment Weekly, Vanity Fair, Maxim, Vogue and Cosmopolitan. It is amazing what fifteen minutes of screen time have done for this 24 year old debutante.

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Popularity: 11% [?]

Congratulations to our lucky winner Lisa N! We will be shipping out your prize pack today let us know how you like the new line.

For those of you who didn’t win stay tuned for new contests coming soon.

I have a very exciting new contest for our readers! AVEENO® NOURISH+ Hair Care Collection is the first ever hair care line from AVEENO®, and MakeHerUp readers are among the first to try the products before they become available to the public in late April!

I’m very excited to try the new haircare line I am a big Aveeno fan and can’t live without my Aveeno Daily Moisturizing lotion with sunscreen. Their new line promises to be just as great.

CONTEST:

Please leave your name & email address in the comments.   US residents only, please.  I will run this contest for a week, and will announce 1 winner next Tuesday, March 3rd.

PRIZES:

1 lucky reader will win an Aveeno NOURISH + REVITALIZE Shampoo and Conditioner AND a  NOURISH +Condition Leave-In Treatment.

Good luck!

About the new Aveeno Haircare line:

AVEENO® NOURISH+ Hair Care Collection is a revolutionary hair care line from AVEENO® that combines nature + science to nourish damaged hair back to life in just three washes

How it works: AVEENO®’s exclusive Nourishing Wheat Complex has a positive electrical charge, which attracts to the negatively charged damaged parts of the hair follicle. When the complex is attracted to the damaged areas, it delivers the right amount of proteins needed to help moisturize and repair dry and damaged hair

The line consists of: NOURISH + MOISTURIZE Shampoo and Conditioner, NOURISH + REVITALIZE Shampoo and Conditioner, NOURISH + VOLUMIZE Shampoo and Conditioner, NOURISH + SOOTHE Shampoo and NOURISH +Condition Leave-In Treatment

AVEENO® NOURISH+ Hair Care Collection sponsored the glam.com VIP Touch Up Lounge with .  Additionally, glam.com viewers got a behind the scenes look at celeb hair touch-ups provided by AVEENO® NOURISH+ Hair Care Collection.

Popularity: 7% [?]

GET THE LOOK: “I wanted the makeup to reflect Leighton’s beautiful and effortless dress,” says makeup artist Christopher Colbeck, who created this neutral-toned look on Leighton Meester. “We decided to keep the colors very soft and subtle with notes of cooler tones.”

INSIDER TRICK: Colbeck kept to the following neutral palette of products: Lancome tinted moisturizer, Chanel bronzing powder, golden sand Dior eyeshadow and icy beige M.A.C lipstick. He finished the look “with a light dusting of pearly white shimmer powder on the cheeks, eyelids, shoulders and legs to complement the cooler tones of the look.”

I love that Dior palette! Okay, I love any Dior palette.  I wish I had money, I’d buy this right now!

$56.00 – BUY IT HERE!

These scans are from the latest issue of InStyle Magazine.  Leighton looks amazing! She’s a natural beauty!

Popularity: 7% [?]

I am part of a great new challenge to get my teeth bright white. I will be tracking my progress every Monday to update our readers on how my smile is looking.

How am I going to get this great pearly white smile you ask? With the new Crest Whitestrips Advanced seal –  a new whitestrip that instantly molds and adheres to teeth so that users can eat and drink while whitening.

So come with me on my journey to a better smile and if anyone wants to join me I would love to get email updates as you whiten your own smiles along with me.

Have a great week! Keep Smiling,

Erin

 Week 1

To find out more about the new Crest WhiteStrips Advanced  Seal click here.

Popularity: 3% [?]

I am a huge Benefit fan I can’t wait to try “Hello Flawless”!

Benefit “Hello Flawless!” SPF 15
What it is:
A custom powder cover-up with SPF protection for the face.

What it does:
Benefit “Hello Flawless!” SPF 15 is a blendable powder formula with SPF 15 that goes on beautifully sheer and layers easily for customized coverage. Find your perfect shade and sweep it on with the accompanying brush for a sheer, natural finish; or apply with the sponge for full coverage or spot cover-up.

$34.00 Benefit “Hello Flawless!”

Popularity: 6% [?]

She may have been in one of the world’s most romantic cities, but it was no lazy Sunday for Scarlett Johansson, who joined Domenico Dolce and Stefano Gabbana yesterday at department store La Rinscente in Milan to launch the design duo’s debut color collection, The Make Up. And as the face of the much-anticipated line, Scarlett drew a buzz-worthy crowd. WWD reports that more than 1,000 fans turned up to get a glimpse of the design stars and their muse. And the actress, who has also modeled for Louis Vuitton, revealed to reporters that posing for the ultra-glam campaign was all about using her acting talent to channel a persona, “And who doesn’t want to look like the femme fatales from the Forties and Fifties?” she said. Yesterday’s launch wasn’t the only Dolce & Gabbana event creating a stir. On Friday, a coterie of Hollywood fashionistas including Kate Hudson, Eva Mendes, Freida Pinto and, of course, Scarlett hit the label’s runway show and VIP lounge, and tonight even more stars plan to turn out for an exclusive Extreme Beauty in Vogue launch party for the event.
Look at her shoes! I haven’t seen those before…hmmm.

Popularity: 6% [?]

Halle Berry wades through the surf in a cotton dress verging on transparent and relaxes in a revealing crochet dress looking every inch the alluring star.

She knows how to play a role – and when it comes to launching your own brand of perfume – that has to be nothing short of stunningly sexy and available.

The 42-year-old becomes the latest in a long line of celebs to promote their own line of fragrance – but hers has taken more work than most.

She has spent two years coming up with the scent, a woody smell and image are meant to evoke memories of the beach.

Halle told the WWDBeauty website: ‘(Before my fragrance) I was mixing other brands that shall remain nameless to make my own scent with fig and mimosa.

‘With Halle, I added olibanum, which is an African root, which brings spice to the fragrance, and sandalwood, which smoothes everything out and makes it yummy.

‘It’s very sensual, very natural, very much reflective of the outdoors.’

The top notes of the scent are Sicilian bergamot, fig leaves and pear blossom. It also contains notes from freesia petals, hibiscus flowers and mimosa.

In between making perfumes and movies, Hall has been caring for her 11-month-old daughter Nahla with her Canadian model boyfriend Gabriel Aubry.

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Popularity: 5% [?]