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Now Available! Avon’s New Mega Effects Mascara

Today, Avon unveiled a completely new approach to mascara application with its newest innovation, Mega Effects Mascara – now available for purchase.

The first-of-its-kind Wonderbrush replaces the standard wand with a new multi-dimensional brush that lifts lashes from root to tip in a whole new way. Unlike other mascara wands, it works to fit the curve of your eyes and with a bigger bristle area combs through lashes easily allowing phenomenal clump-free volume and 40% more mascara to be applied to the lash. With Avon’s Mega Effects, eyes look bigger and lashes look darker, denser and more dramatic. Mega Effects is a breakthrough in mascara, creating a complete lash transformation.

Avon Mega Effects Mascara is $10 and is now available through Avon representatives and avon.com.

Avon names Irina Shayk Global Beauty Ambassador

 Man she is not too hard on the eyes! What is it like waking up looking like that in the morning? Can’t wait to see her beauty campaigns for Avon.

Avon names Irina Shayk Global Beauty Ambassador
This morning, Avon officially named international supermodel Irina Shayk as the brand’s new Global Beauty Ambassador. Irina will not only serve as a global spokesperson for Avon Makeup, but appear in upcoming beauty campaigns and Avon brochures.

A native of a small village in Russia, Irina has never forgotten her roots, all the while appearing in US and international editions of magazines like Cosmopolitan, GQ, Elle and Harper’s Bazaar. When she’s not walking the runway or appearing in international advertising campaigns, she’s managing her charity which helps children and families in need in Russia.

While her exterior beauty is obvious, Irina’s kindness and charity are a huge asset—Avon is proud to be working with a women so gorgeous inside and out.

Get The Look: Julie Bowen at the 2013 SAG Awards in Avon.

Makeup artist Heather Currie complemented Julie’ Bowen’s stunning sultry black leather dress with a subtly sexy cat eye and a soft, romantic pink lip. Here are Heather’s steps to get the look:

Face
Currie kept Julie’s skin looking dewy and fresh by applying Avon Be Blushed Cheek Color in Powder Pink on the apples of her cheeks.

Eyes
Currie used Avon Irresistibly Sexy Eyeshadow Palette in Bombshell to bring depth and smokiness to Julie’s eyes and added a little shimmer to pick up the glimmer of the jewels on Julie’s dress. The inner rims of Julie’s eyes were lined with Avon Glimmersticks Eyeliner in Cosmic Brown, and the tops of her eyelids with Avon Ultra Luxury Eyeliner in Black. She then smudged the black liner into Julie’s eyeshadow to create a subtle cat eye and finished the look with a few coats of Avon SuperExtend Extreme Mascara in Black.

Lip
In order to create a romantic lip that would complete Julie’s look, Currie swiped two coats of Avon’s NEW Totally Kissable lipstick in Lovey Dovey on Julie’s lips. No gloss was used in order to keep the lip color soft and rich at the same time.

All the products used to create Julie’s look are available at www.Avon.com.


NEW: Avon’s Glow Collection!

 

The heat wave is setting records in every state, but you don’t have to feel the burn to get a delicious looking tan! Avon’s new Glow Collection lets you skip the wrinkles AND get a crave-worthy glow because it is specifically formulated to infuse skin with a healthy, radiant, just-stepped-off the beach look. From a beautifully bronzed complexion to bold eyes and lips that pop against luminous skin, the collection gives you everything you need to warm up your look 24/7. Plus, it’s super-affordable, so what’s not to love?!

The Avon Glow Collection Includes:

·         Bronzing Pearls ($11.00): Luxurious, blendable powder formula that that gives just the right amount of color for a beautiful, sun-kissed glow. Available in Warm andCool.

·         Compact Bronzer ($11.00): Brighten up dull complexions with this silky, lightweight powder. Available in Light Bronze, Light Sands, Deep Tan, Sunkissed Glow, andWarm Glow.

·         Glow Bronzing Brush ($4.99)The perfect look requires the perfect applicator. This is it.

·         Shake and Glow Bronzer ($10.00)Glow on the go! Bronzing powder is housed in the brush so you can get your glow on and your complexion bright anywhere, anytime.

·         Lip Gloss ($7.00): This sheer, shiny gloss is formulated with unique micro-pearls to enhance your pout and leaves lips looking healthy and flawless. Available inSunset, Coral, Ultra Violet, and Nude.

·         Eyeliner ($7.00): This is the swiss-army knife of eyeliners. It is a self-sharpening, gel-eyeliner pencil that is both smudge-proof AND waterproof! It glides on smoothly, comes in vivid shades that will make your eyes pop, and stays put for hours. Available in Tropic Teal, Desert Gold, Copper Paradise, and Ultra Violet.

·         Nailwear Pro + Nail Enamel ($5.00): Increases nail strength by 80%. High shine finish resists dings, bangs, and nicks. Available in Aqua Fantasy and Venus.

These products are available exclusively through Avon Representatives. To locate an Avon Representative , call 1-800-FOR-AVON or visit www.avon.com.