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Avon Names Megan Fox The New Face of Instinct.

Avon Products, Inc. announced today that actress Megan Fox will serve as the face of Avon Instinct, a duo of fragrances for him and her. The fragrances will launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014. An iconic beauty and a smoldering presence on screen and off, Fox is the perfect fit for the intensely exotic new scents – lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies.

“When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances,” explains Fox. “I’m so excited to be a part of this brand I’ve always loved and respected.”

“When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance,” reveals Denise McEvoy Vice President Global Fragrance Marketing, Avon. “No one evokes magnetic attraction better than Megan—men and women alike see her as a bold, captivating beauty. She’s the perfect face for a scent that’s intensely alluring and a little bit dangerous.”

For Her

  • Sparkling Greens: A modern lush freshness which transports you to a secret garden where your senses are gently touched by dew drops and sunshine
  • Camellia ScentTrek™: One of Givaudan’s exclusive ScentTrek™ ingredients, an intoxicating aroma surrounds you as layered petals unfold to reveal a seductive and alluring scent evoking carnal feelings of temptation and desire
  • Sensual Sandalwood: A resinous top note that exudes a creamy, exotic woody sensation, giving it a distinct signature. Sensuous and skin-soft, sandalwood has a comforting effect, leaving you feeling wrapped in rich sensuality

For Him

  • Wild Mandarin: Provides a juicy and exhilarating burst on top
  • Sage: Herbaceous sage gives the fragrance a signature, earthy masculinity
  • Ebony Wood: Deep ebony wood provides depth, strength and primal sensuality

Available exclusively through Avon Representatives. To locate an Avon Representativecall 1-800-FOR-AVON or visit www.avon.com.

Now Available! Avon’s New Mega Effects Mascara

Today, Avon unveiled a completely new approach to mascara application with its newest innovation, Mega Effects Mascara – now available for purchase.

The first-of-its-kind Wonderbrush replaces the standard wand with a new multi-dimensional brush that lifts lashes from root to tip in a whole new way. Unlike other mascara wands, it works to fit the curve of your eyes and with a bigger bristle area combs through lashes easily allowing phenomenal clump-free volume and 40% more mascara to be applied to the lash. With Avon’s Mega Effects, eyes look bigger and lashes look darker, denser and more dramatic. Mega Effects is a breakthrough in mascara, creating a complete lash transformation.

Avon Mega Effects Mascara is $10 and is now available through Avon representatives and avon.com.

Avon names Irina Shayk Global Beauty Ambassador

 Man she is not too hard on the eyes! What is it like waking up looking like that in the morning? Can’t wait to see her beauty campaigns for Avon.

Avon names Irina Shayk Global Beauty Ambassador
This morning, Avon officially named international supermodel Irina Shayk as the brand’s new Global Beauty Ambassador. Irina will not only serve as a global spokesperson for Avon Makeup, but appear in upcoming beauty campaigns and Avon brochures.

A native of a small village in Russia, Irina has never forgotten her roots, all the while appearing in US and international editions of magazines like Cosmopolitan, GQ, Elle and Harper’s Bazaar. When she’s not walking the runway or appearing in international advertising campaigns, she’s managing her charity which helps children and families in need in Russia.

While her exterior beauty is obvious, Irina’s kindness and charity are a huge asset—Avon is proud to be working with a women so gorgeous inside and out.


Get The Look: Julie Bowen at the 2013 SAG Awards in Avon.

Makeup artist Heather Currie complemented Julie’ Bowen’s stunning sultry black leather dress with a subtly sexy cat eye and a soft, romantic pink lip. Here are Heather’s steps to get the look:

Face
Currie kept Julie’s skin looking dewy and fresh by applying Avon Be Blushed Cheek Color in Powder Pink on the apples of her cheeks.

Eyes
Currie used Avon Irresistibly Sexy Eyeshadow Palette in Bombshell to bring depth and smokiness to Julie’s eyes and added a little shimmer to pick up the glimmer of the jewels on Julie’s dress. The inner rims of Julie’s eyes were lined with Avon Glimmersticks Eyeliner in Cosmic Brown, and the tops of her eyelids with Avon Ultra Luxury Eyeliner in Black. She then smudged the black liner into Julie’s eyeshadow to create a subtle cat eye and finished the look with a few coats of Avon SuperExtend Extreme Mascara in Black.

Lip
In order to create a romantic lip that would complete Julie’s look, Currie swiped two coats of Avon’s NEW Totally Kissable lipstick in Lovey Dovey on Julie’s lips. No gloss was used in order to keep the lip color soft and rich at the same time.

All the products used to create Julie’s look are available at www.Avon.com.