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Derek Jeter Reveals New Fragrance from Avon

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So do you want to smell like Jeter?

Yankees star, Derek Jeter revealed his new fragrance, Derek Jeter Driven Rush from Avon.

Powerful and intense, the fragrance evokes the sense of adrenaline and is inspired by Derek’s drive, charisma and passion. “The scent was inspired by the excitement I’ve always had from playing the game I love,” he says.

The top notes of the fragrance include a buzzing trio of Italian mandarin, cool blue mint and chilled watery accord providing a burst of freshness that endures throughout. The middle notes reveal textured violet leaves creating brightness around a woody blend of bold sandalwood and energizing cedarwood for a multi-dimensional vitality with muscle. Finally the base notes highlight an exhilarating and masculine combination of mineral moss, golden amber and textured suede.

The fragrance is $28 and available at www.avon.com.

Olivia Wilde Name Face of Avon Today. Tomorrow. Always. Fragrance Collection

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Avon is thrilled to announce that actress Olivia Wilde is the new face of their popular “Today. Tomorrow. Always.” fragrance collection. As the line approaches its ten year anniversary, Wilde contributes her timeless look and classic appeal to the signature scents.

“I am honored to be partnering with Avon as the face of the Today. Tomorrow. Always. fragrances,” explained Wilde. “I love how the collection creates a story of romance, with each fragrance encapsulating the different stages of love.”

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THE SCENTS:

TODAY: A precious, joyful white floral, Today captures the lush, sweet scent of the nectar-rich, honey-scented blossoms of the Butterfly Bush.

TOMORROW: This oriental woody scent envelops you in the rich, warm scent of exotic flowers and golden fruits.

FOREVER: Fresh, romantic and enduring, Forever immerses you in an embrace of petally Florals, creamy woods and sensual musk.

PRICE: $30.00

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.

Avon Launches New Makeup Collection

Avon just launched a new makeup collection of all new products, color-true shades and luxurious formulas designed with every skin tone in mind. The makeup features True Color Technology and contains self-renewing pigments so the rich color you see in the package is the same vivid color you will see on your lips and eyes.

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The collection includes 55 shades of Ultra Color Lipstick, 23 shades of Ultra Glazewear Lip Gloss, 14 True Color Eyeshadow Quads with easy to follow numbered shades, True Color Eyeshadow Duos and Singles, NEW Ultra Color Lip Crayons, SUPERShock Gel Eyeliner Pencils and more!

To celebrate the new makeup line, Avon launched the “You Make It Beautiful” Facebook sweepstakes where 20 consumers can win a fabulous Avon makeup assortment bundle. To enter, visit the Avon Facebook page.


Go behind the scenes with Megan Fox for Avon’s new fragrance, ‘Instinct’

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We’ve previously discussed Megan Fox being picked to represent Avon’s new fragrance, ‘Instinct,’ and today we’re getting many more pictures from the campaign. She looks gorgeous!

Megan Fox is the new face of Avon’s fragrance, “Instinct.” The actress joined Brazilian model Marlon Teixeira in these new photos from the campaign.

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“When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances,” the 27-year-old actress said in a statement. “I’m so excited to be a part of this brand I’ve always loved and respected.”

“No one evokes magnetic attraction better than Megan — men and women alike see her as a bold, captivating beauty. She’s the perfect face for a scent that’s intensely alluring and a little bit dangerous,” Denise McEvoy, Vice President Global Fragrance Marketing, said.

Avon’s Instinct will be available in the US next year.

LOTS OF PICTURES AFTER THE JUMP! More »