The new face of Avon!

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Academy Award-winning actress Reese Witherspoon will be Avon’s first-ever “Global Ambassador,” announced the global beauty giant on Wednesday at a press conference in Beverly Hills.

Witherspoon, who won as Oscar for her portrayal of June Carter Cash in 2005’s “Walk the Line,” will serve as Honorary Chairman of the Avon Foundation and will also appear in the company’s international ad campaigns as part of a multi-year agreement.

“I feel a great responsibility in my own life to give back to society,” said Witherspoon at a press conference held yesterday in Beverly Hills. “Now, as the Honorary Chairman of the Avon Foundation, I am proud to be joining in the great philanthropic work that is already underway.”

The Avon Foundation’s primary aim, and Witherspoon’s new role, is to raise awareness of their work in the areas of breast cancer awareness, domestic violence and emergency relief.

On Wednesday, Avon announced a dip in second quarter profits, earning $112.7 million, or 26 cents a share down from $150.9 million, or 33 cents a share, a year ago.

Increased advertising costs and restructuring charges were part of the reason for this shift. Compared to a year ago, Avon increased the money spent on advertising by 74 percent to $93 million and announced Tuesday they would up their advertising budget to $375 million this year, 50 percent more than last year.

Fashion Wire Daily: The Last Word in Fashion

I love Reese! I love how this campaign is not only about makeup but also about charity work. Another great move by a real Hollywood celebrity, take note Lindsay and Paris!


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Is this a do, or a don’t?

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With the onset on new fall colors Benefit has released their brand new 24K gold lipstick.  I adore Benefit, but I am just not sure of gold lipstick. I don’t want to look hot off the set of flashdance. Would you wear a gold lipstick?

Benefit 24k sexy gold lipstick
for a subtle golden glow

Glide on this warm, sensual, sheer golden lipstick to create lips to lust for. Intensely seductive… it’s “strike it gold sexy” for your lips.

Tips and tricks: Wear 24k sexy gold lipstick alone or over another favorite lipstick for a subtle sexy glow. Try 24k sexy gold lip gloss for a sheer golden sheen.

$20.00 BUY IT HERE.


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Celebrity Ecofriendly beauty buys

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Hollywood is going green! Jessica Alba loves the Jo Wood Organics line especially the Usiku Organic Body Oil.

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Jo Wood Organics

USIKU Organic Body Oil

A deeply nourishing organic body oil that soothes and calms skin while leaving it moisturized and glowing. The skin-softening organic ingredients include restoring and protecting arctic Bilberry seed, Apricot kernel, Grapeseed and Evening Primrose oils, and healing organic Echinacea, Calendula and St. John’s Wort extracts. Swahili for ‘night’ Usiku is sweet and sophisticated, yet spicy and sensual with top notes of Pine, Cardamom and Ginger and a base of earthy Moroccan Cedarwood and Vetiver suited for both men and women.

Size: 175mL/5.9fl.oz

$110.00 BUY IT HERE.

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Jennifer Aniston is a fan of Dr. Hauschka’s organic line, one product she uses regularly is the Mascara Intermezzo.

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Mascara Intermezzo
Available in black, brown and blue
Thickens and enhances lashes. Imparts a silky, lush and vital color as it helps to strengthen lashes over time.

* Opthalmologically tested
* Neem leaf extract strengthens keratin to encourage strong, full growth
* Antioxidant-rich eyebright and black tea extracts soothe the sensitive eye area
* Gentle and soothing to the allergy-prone eye area
* Updated packaging

$23.50 BUY IT HERE.

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A-list lip-smackers — With so many high-tech products to choose from, natural beauty Angelina Jolie keeps it simple, spreading Shea Terra Organics Lip Butters onto her luscious lips. While essentials oil from the jungle of Africa work to protect and moisturzie your pout, natural flavors like Kalahari Melon and Madagascar Vanilla make for kissable concontions. Angelina loves all four flavor in the organic line

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Shea Terra Organics Lip Smacking Shea Lip Butters

The best lip butter you’ve ever had. Our all natural lip butters are made from 25% shea butter, golden beeswax, virgin coconut creme oil, vitamin E and all natural flavors. Unlike most balms, our ultra moisturizing lip butters are petroleum free and naturally sweetened, so chances are you will be licking your lips!

Kalahari Melon Shea Lip Butter We’ve added skin quenching Kalahari melon seed oil to our butter along with a mouth-watering, true watermelon flavor.

Moroccan Menthe Shea Lip Butter  Cool your lips and be cool. Our refreshing combination of peppermint and vanilla is absolutely yummy!

Madagascar Vanilla Shea Lip Butter An intoxicatingly sweet and delectable vanilla! .
Rainforest Mango Papaya Shea Lip Butter Our most popular scent is now available in a delicious, lip smacking combination of mango and papaya.

$3.00  BUY IT HERE.


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Kiss Kiss

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Guerlain
KissKiss Maxi Shine Lipstick

Enjoy sexy, moisturized lips with a shinier, plumping, transparent version of Kiss Kiss Lipstick, with long-lasting hold.
The ultra sensual plump-up effect is thanks to the active ingredient, Lip Booster. Instantly more voluptuous lips are smooth, moisturized, and soft, and shine with an irresistible gloss finish. Kiss Kiss also features the delicious fragrance based on the ultra-feminine and addictive violet accord that is the trademark of Guerlain lipsticks.

$27.00 BUY IT HERE.


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