Emily Blunt landed herself one of fashions hottest campaigns, and she’s incredibly humble about the honor.

When she was recently asked why she was chosen as the face of YSL’s Opium fragrance, Blunt told The Telegraph:

‘I don’t know. I’ve no idea,’ she says, wheezing with laughter. ‘There was no one else? They made a mistake, a terrible mistake.’

She says she suggested wearing a dress in the advert rather than the classic Yves Saint Laurent tux. ‘But I got word back, ’ she continues in a perfect French accent, ‘that the leopard trainer says, “If you have flowing fabric around the leopard the leopard will go crazy .” So I said yes to the tux. ’

The ad, which you can watch above, is interesting to me. I think that Emily is very beautiful, don’t get me wrong. But she’s a comedy actress, so it’s hard to see her being seductive. I kept waiting for her to do a flip – and make me laugh…. or something. It looks like it’s on the verge of being something funny (to me).

Watch the video below – what do you think?

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Popularity: 2% [?]

Emily Blunt is the new face of YSL Opium, and here we have our first look at her new ad!

Blunt, who rose to fashion fame after stealing the show in The Devil Wears Prada , said: “I am very honoured to have been chosen to be the face of Opium by Yves Saint Laurent. I have huge admiration for the House of Yves Saint Laurent and feel that this House has always truly understood the expression of elegance – its mystique and its indescribable power.

“It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished. Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.”

Love it!

Check out these other hot YSL products below!

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Popularity: 1% [?]

Now that gorgeous auburn actress Emily Blunt has been announced as its new face, Yves Saint Laurent’s OPIUM fragrance is about to get a little more spicy.

The 28-year-old British beauty will model for the timeless, classic fragrance in television, print and outdoor ads shot by Romain Gavras and Patrick Demarchelier, respectively.

“I am very honored to have been chosen to be the face of Opium,” Blunt said in a statement. “It is really exciting to embody a fragrance which has stood the test of time without its allure ever being diminished.” (YSL introduced the perfume in 1977.)

“OPIUM is more than a fragrance; it’s a myth that embraces the whole history and values of our House,” added Renaud de Lesquen, President of YSL & Designer Brands. “Over and above her beauty and elegance, we were impressed by the career and artistic options of Emily Blunt.”

This is the first beauty spokesmodel gig for The Adjustment Bureau actress, who’s married to The Office’s John Krasinski. She follows in the footsteps of model Sophie Dahl, who was photographed for the seductive scent in 2000.

US Weekly

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Yves Saint Laurent‘s newest lip product is now in stores! The company just released its new lip formula, Volupte Sheer Candy lipsticks, and they arrived at Sephora locations and Sephora.com nationwide yesterday. Available in six sugary shades, the $30 lipsticks give the hydration of a lip balm with the shine and color payoff of a gloss. The lightweight formula and summery mango scent make the product ideal for the warmer months ahead.

OMG I want them all! Mango scent? Love it!

Stylist

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OPIUM! A new bottle!

YSL has done a fabulous job of updating the look of a classic fragrance. The transparent window recalls the “O” and is luminescent like the sun of a dreamy, imaginary world where the Opium fragrance takes you. I love it. (only the bottle has changed, the fragrance remains the same).

Available now online at www.yslbeauty.com

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YSL MASCARA SINGULIERExaggerated LashesDramatic StylingA daring new interpretation of beautiful eyes. Glamorous volume, bold length, voluptuous curl and dramatic styling: MASCARA SINGULIER dares to do everything.A unique innovation by Yves Saint Laurent, the mascara brush combines the technology of a traditional brush with the structure of a moulded brush, to increase the performance of the formula: structured in an elliptic way, the multi-dimensional bristles ensure “Haute Couture” precision and dress the lashes evenly from root to tip. By coating the root of the lashes with mascara like a stroke of eyeliner, the brush creates a unique and intense new type of separation.Volumizing micro-spheres thicken the lashes, with Pro-vitamin B5 to protect, nourish, and reinforce of the lashes’ structure. Like hair extensions, nylon micro-fibres extend the lashes. A high performance “curling wax” helps style the lashes for an ideal curve.APPLICATION TIPS:Apply over perfectly dry eyelashes. Start application at the root of the lashes in a zigzag motion to coat each lash and create volume. Stretch the colour upward to the very tip to lengthen the lashes and create a dramatic styling. Then, apply to outer and inner corners. To achieve a beautiful curling effect, press the brush a few seconds against the upper lashes.$30.00

Popularity: 4% [?]