A make-up firm has capitalised on Ricky Martin’s announcement that he is gay – by using the news to promote its waterproof mascara.
Yardley’s TripleXXX lash mascara is being promoted as ‘tear-proof’ – a necessity for the singer’s legion of adoring female fans, who may well have been left grief-stricken by the turn of events.
Last month the Livin’ La Vida Loca singer posted on his official website: ‘I am proud to say that I am a fortunate homosexual man. I am very blessed to be who I am.’
Martin, who had always dodged questions about his sexuality, told fans he decided to come out while writing his memoirs.
What do you think of the new ad?