Vichy just launched their NEW Capital Soleil SPF 50 Ultra Light Sunscreen Fluid that I’d love for you to consider for upcoming sun care stories. I’m including additional product information below and have attached the product image and press release for your review.

Vichy Capital Soleil SPF 50 Ultra Light Sunscreen Fluid ($24.50, 1.7 fl. oz.): This daily face protection fluid employs state-of-the-art technology for an incredibly transparent and non-greasy finish that is ideal for everyday use and under makeup. Just shake the bottle before applying to create the perfect emulsion that provides a virtually sheer consistency while delivering a potent antioxidant complex of White Grape Polyphenols and Vitamin E to protect delicate facial skin from sun damage and skin-aging free radicals.
Launching July 2011 at CVS/Pharmacy, Duane Reade, Walgreens and online at www.vichyusa.com.

Normaderm Anti-Imperfection Hydrating Care is one of my all time favorites it feels amazing on my skin. I apply it in the morning before my makeup and it goes on so light and absorbs right in. Then in about  30 seconds my skin feels as smooth as silk and is completely matte.  You have to try it to see how great it looks and feels.

Normaderm Triple Action Anti-Acne Hydrating Lotion

Skin Concern: Acne Prone, Shine Prone
Skin Type: Combination, Oily
2011 Allure Best of Beauty Award Winner – Facial Moisturizer for Oily Skin. Enjoy Free Shipping.
3-in-1 Anti-Acne hydrating lotion: Clears acne, Mattifies and hydrates. Unique association of salicylic acid, glycolic acid and LHA in a daily hydrating lotion.

$23.50

Question: As a dermatologist, what is the number one reason patients don’t stick with their Retinol regimen?
Dr. Hirsch: Irritation. Unlike many other creams used for the skin, e.g. moisturizers which are best “slathered on,” the skin is extremely capable of absorbing Vitamin A products and thus needs only a very little bit applied. A tendency to utilize too much is often what results in irritation. A little bit used over time yields the best outcomes.

Question: What are the benefits of using a Retinol product that also contains hyaluronic acid?
Dr. Hirsch: Hyaluronic acid is a humectant, or a product that attracts water to the skin. Its effects allow for rapid improvement (albeit shorter lasting) in the appearance of fine lines, especially around the eyes where skin is very thin. It is a great ingredient to seek out when you want to improve the appearance around the eye rapidly.

LiftActiv Retinol HA
SPF 18 Total Anti-Wrinkle Intervention

Vichy Laboratoires’ revolutionary LiftActiv Retinol HA total wrinkle care uniquely combines Retinol, capturing its well-established anti-wrinkle action with hyaluronic acid’s potent cell volumizing effects. This powerhouse delivers both long-term benefits to the appearance of fine lines and offers rapid improvement that clinical studies detail as smoother, more rejuvenated skin from day four of use.

$46.00

I am a huge fan of Vichy Normaderm Anti-Imperfection Hydrating Care. I have serious combination skin  and the littlest change can cause a breakout. Whenever I am using Vichy Anti-Imperfection Hydrating Care my skin is so much calmer and can take weather and stress changes without a breakout. The lotion is very lightweight and absorbs right away and leaves my skin hydrated and with a matte finish.

Vichy Laboratoires just released results from dual studies showing that acne is the number one skincare problem facing women. In one of the studies, 69 percent of women across all four major ethnicities reported clearer skin with less acne imperfections after using Vichy Normaderm Anti-Imperfection Hydrating Care twice a day for four weeks.

FINALLY, A SOLUTION FOR THE NUMBER ONE SKIN CARE CONCERN
In a study of 300 women, the L’Oréal Institute for Ethnic Hair and Skin Research revealed that ACNE is the MOST COMMON PROBLEM, as well as the BIGGEST SKIN CONCERN cited amongst women from all four major ethnicities. The results of this study are further supported by additional research conducted by Vichy Laboratoires. According to a survey of 625 dermatologists at the American Academy of Dermatology Annual Meeting 2010, the number one skin concern of dermatology patients is ACNE.

Over-the-counter products and home remedies are the top two most-used approaches to treat acne. But still, many women have a very low level of satisfaction from these treatments. Finally, Vichy offers a solution with Normaderm Anti-Imperfection Hydrating Care. In addition to visibly clearer skin, Caucasian, African-American, Hispanic and Asian women who used Vichy Normaderm Anti-Imperfection Hydrating Care showed substantial reduction on all acne-related parameters including: tightened pores, an immediate matte effect, a more even complexion and a reduction in skin redness.

Oil-free, lightweight and easily-absorbed,  is formulated with Zincadone+ and Eperulin, a new organic ingredient that soothes and regulates inflammation. Plus, Vichy’s patent-pending Intra-Pore Technology allows each ingredient to penetrate into the heart of the pore, to protect and purify the sebaceous glands, reducing imperfections and preventing future breakouts.

$21

Vichy CelluDestock

Product Background:

Liposuction and dieting cannot completely remove cellulite. To combat these diet-restraint areas Vichy Laboratoires has made a breakthrough with CelluDestock, a topical cream formulated to accelerate cellulite reduction for a visible loss of up to one cellulite grade in 4 weeks.

Product Benefits:

* Smoother skin on stomach, thighs and buttocks in 7 days
* Firmer and more elastic skin in 2 weeks
* Accelerates cellulite reduction for a visible loss of up to one cellulite grade in 4 weeks
* Skin on thighs and buttocks appears more defined
* Reduction of cellulite on pinching and a loss in hip, thigh and buttock volume

Unique Ingredients:

* Lipocidine ™: Scientifically proven to help stimulate the expression of a protein that promotes the breakdown of excess lipids stocked in adipose (fat) tissue.
* Pure Caffeine 5%: Reinforces the action of Lipocidine. Activates the breakdown of fats and helps to break down micro-circulation.

Price: $30, 6.7 FL. OZ.

Method of Use:

* Optimal for massage application to promote drainage and stimulate fibroblasts
* Melts into the skin to allow for prompt dressing after application

Availability

July 2010 at CVS/pharmacy