Archive: Urban Decay

The New Face of Urban Decay Cosmetics is….

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Photo Credit: Urban Decay Instagram 

“Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves.”

Australian actress and model Ruby Rose, is now the newest spokesmodel for Urban Decay Cosmetics, reports Daily Mail. Ruby looks amazing in her new campaign! I love that UD features not only Ruby’s beauty but her tattoo’s and trademark gender neutral style.  Love that companies are embracing the many ways a woman can be beautiful and express her style.

“Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves,” says Rose. Gwen Stefani is also one who supports freedom of expression and individuality, being somewhat of a fashionista in her own right as well as the previous spokesmodel just a few months ago. Ruby Rose being the new face of Urban Decay is the first big role with a high-profile beauty brand in her career.

According to Urban Decay, all that is required from Ruby Rose is to “keep on rocking Urban Decay’s world and spreading the gospel of its self-expression, addiction to color, and ‘beauty with an edge.’ ”



Photo Credit: Urban Decay Instagram

Gwen Stefani partners with Urban Decay for the Ultra Violet Edge

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Get 24-hour eyeshadow with a conscience. When you buy Eyeshadow Primer Potion in Enigma, a LIMITED-EDITION neutral matte shade, 100% of your purchase price funds The Ultraviolet Edge, our global initiative to empower women.

We also revamped our legendary Eyeshadow Primer Potion, making it better than ever (a seemingly impossible mission). With updated packaging that includes an applicator, our Potion looks more gorgeous and applies with more versatility. And it still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Our revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you’ll never want to live without it.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.


The Ultraviolet Edge

Urban Decay has always stood for the empowerment of women—from the products we create to the causes we support. When we launched in 1996, the prestige beauty market was a sea of pink, red and beige. We gave women the alternative makeup colors they craved and challenged them to defy the stereotypical notions of beauty. But it doesn’t end with makeup. Urban Decay announces the launch of The Ultraviolet Edge, our global initiative to empower women. By helping to fund organizations that fight for the rights of women everywhere, we encourage all women to embrace their individuality in everything they do. To us, that’s the definition of beauty with an edge™.

Women’s rights is a complicated landscape with many worthy causes, so we decided to pool together the money raised by The Ultraviolet Edge, which will give us the flexibility to support a variety of organizations that are doing incredible things to empower women. With this new initiative, we plan to donate three million dollars to causes that support women over the next five years alone.

My favorite eyeliner? Urban Decay 24/7 Velvet

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You know you love your eyeliner when you have used it so much the cap is almost bigger than the pencil! Urban Decay’s 24/7 Velvet is definitely my go to daily eyeliner. I love how soft it is and it creates amazing smokey eye looks. And the best part is it stays put all day long whether my days is 14 or 22 hours long. It might be time to get a new Black Velvet pencil but I love it so much I think I owe it to the pencil to use it to the very end… right?




Urban Decay 24/7 VELVET Glide-On Eye Pencil $20
A must for smoky-eye fanatics: an ultra-velvety, plush version of our creamy, waterproof 24/7 formula. Create perfectly blended-out or rich, defined lines. Looking for the perfect liner to complement the ever-popular UD smoky eye? This is it: an ultra-velvety, PLUSH version of our legendary 24/7 Eye Pencil. 24/7 Velvet Glide-On Eye Pencil is the ultimate tool for smudging. And it has the same long-lasting benefits as our 24/7 Eye Pencils.

More powdery than our original 24/7 Eye Pencils, 24/7 Velvet blends easier to create soft, smoky edges. Use this pencil to get perfectly blended-out or rich, defined lines. 24/7 Velvet is the ultimate liner for doing a smoky, rimmed eye (or whenever you want a look that’s more matte and soft).

24/7 Velvet contains moisturizing jojoba oil. And it’s paraben-free.

Review: Urban Decay’s Eyeshadow and Perversion Mascara!


Over the last week I’ve purchased Urban Decay’s Eyeshadow in Sellout, a nude/shimmer color that is absolutely stunning. I love it! It is highly pigmented, and lasts all day!

Insane color payout. A velvety, suede-like smoothness and blendability. Urban Decay’s  mind-blowing formula delivers unmatched performance in a stunning array of shades. They created an Eyeshadow formula that will BLOW YOUR MIND. (And the packaging is amazing too!)

Soft, amazingly velvety texture
• Rich, dense and decadent color
• Smooth, uniform pigment distribution and blendability
• Long-lasting, crease-free wear

The secret to the new formula is their Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability.

This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade goes on silky, blends easily and stays put. (It’s true!)



I paired that with a sample I’ve recently gotten from UD, their Perversion mascara. Boy do I wish I had more of this stuff! It is absolutely AMAZING! It goes on easily – and it makes my lashes look ridiculously long! Check out the final result of these two products together below!

Get bigger, blacker, badder lashes with our ultra-creamy, lengthening and volumizing mascara. So intense you might need a safe word, Perversion glides on and gets you sexy in one stroke. (Yet it won’t quit until you say when.) It’s insane how black it is…the purest, deepest, most intense black color imaginable.

Perversion has a creamy, full-bodied texture that’s not too dry, not too wet. This allows just the right amount of “pull” so it glides through lashes. The result: incredible control for insane lashes. Go ahead and pile on coat after coat. Want to apply more before you go out at night? No problem. Even if it’s been all day since you applied, more Perversion always means more beautiful lashes. Their formula NEVER gets brittle or clumpy.

Perversion Mascara contains Hairdensyl, a complex blend of proteins and amino acids—including marine glycogen, known to stimulate lash growth. Honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects.

The twisted trim on the high-tech, volumizing brush latches on to each lash to separate and define; finally, a volumizing mascara with a clean, clump-free finish. It pulls through lashes smoothly and lays down a generous amount of product. No need to wiggle the wand or maneuver it at all different angles!

If you need to apply in public, you’ll look good holding Perversion. They emblazoned their gorgeous, highly metallized black tube with a big purple “Perversion” and our tagline: “Bigger. Blacker. Badder.”





*Disclosure: I purchased these two products myself, and was not paid for this post. The opinions here are 100% my own, and were not paid for. Some technical info included from Urban Decay’s website.