Archive: Taylor Swift

MUST SEE: This Taylor Swift CoverGirl Mascara ad was banned!

Take a look at this new ad by CoverGirl. Can you figure out why the US’s National Advertising Division of the Council of Better Business Bureaus Claims (NAD) has chosen to ban it?

Excessive photoshopping!

Business Insider reports that the NAD has banned print ads for CoverGirl NatureLuxe Mousse Mascara, including the spots featuring celeb spokesmodel Taylor Swift. According to the NAD, the ads made “superior performance claims” such as “2X more volume” and “20 percent lighter” that simply couldn’t be substantiated.

The NAD specifically noted that the Swift ad had a disclaimer printed on the bottom that clearly stated, “lashes enhanced in post production.”

“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then — in the mice type — have a disclosure that says ‘okay, not really,’ ” NAD director Andrea Levine told Business Insider.

RELATED: Check out Dakota Fanning’s BANNED Marc Jacobs ad!

I think it’s about time something was done about this. This issue of false advertising has bothered me for YEARS. As beauty bloggers, Erin and I are CONSTANTLY being sent products to try out with the promise of this – and that. We see the ads, we read all the claims of “longer lashes” or “fuller lashes” and 9 times out of 10, nothing ever really lives up to the promise! It has gotten to the point (with me) that I really don’t pay much attention to beauty ads at all, because who really believes that stuff anymore? Don’t we all just see it as fake?

Maybelline was made to address an similar Photoshop issue earlier this year, when an ad for its anti-aging “Eraser” product used Photoshop instead of the product itself to erase spokesmodel Christy Turlington’s dark circles. Britain’s ASA banned the ad for misleading consumers.

In fact, Business Insider notes that in banning the Taylor Swift spot, the NAD is specifically trying to follow the ASA’s lead. Does that mean we should expect a banned-ad-of-the-week in the US to match Great Britain? Could this be the end of Photoshopping Disasters?

I’m really happy something is finally being done about this trend in advertising. You should not be able to photoshop results.  The UK has been banning ads for years, and they take a much more critical stand on false advertising. Hopefully the U.S. will crack down on ads here as strongly!

Who’s with me?

Taylor Swift gets a hair cut! What do you think?

Taylor Swift took to Twitter yesterday to post a picture of her new haircut.

What do you think? I think it’s totally hot! She looks great! Makes her look more mature!

 

FIRST LOOK! Taylor Swift’s new fragrance, Wonderstruck

It’s “the beginning of something magical,” Taylor Swift teases in the debut ad for her first-ever fragrance, Wonderstruck. It certainly appears that way — the whimsical photo features the singer in a gorgeous gown, surrounded by trees and chandeliers.

Due out in October, Swift’s scent was naturally a personal venture, inspired by her song “Enchanted.” “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home’ … about the first time you meet someone,” she explained in a release. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”

The fruity, floral fragrance boasts notes of raspberry, apple blossom, golden amber and sandalwood. “It was fascinating to learn that you can layer so many different scents to create a beautiful end result,” Swift told WWD of the creation process. “Coming up with ideas for this fragrance and the packaging and message of it reminded me of what it’s like to plan an album launch. It goes out into the world and becomes a part of people’s daily lives.”

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FIRST LOOK! Taylor Swift’s New Fragrance!

Taylor Swift is no stranger to finding a creative outlet for her emotions, so its no surprise she’s channeling some of those feelings into her own perfume! After announcing last fall she would debut her first signature fragrance in collaboration with Elizabeth Arden, now the details of her new scent, Wonderstruck, have finally been released. “Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time,” Swift said. And everything from the perfume’s name to the specific ingredients of the scent were drawn from Swift’s personal life experiences. “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone,” she said. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.” Swift will help shape those memories with a gourmand floral scent, boasting notes of vibrant fruits including raspberry and apple blossom, with notes of golden amber and sandalwood.

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