Archive: Shu Uemura

Shu Uemura introduces Volume Maker!

SHU UEMURA ART OF HAIR is thrilled to unveil VOLUME MAKER, the first precision hair powder brush containing an invisible powder that offers instant volume, texture and lift at the roots. Inspired by Mr. Shu Uemura’s rich cosmetics heritage, VOLUME MAKER is a tribute to his legacy and brings to the hair industry a new creative styling aide that fuses an innovative formula with a precision brush applicator. The powerful combination of this advanced tool and product provides endless benefits including one-of-a-kind lift and fullness, root volume, long-lasting hairstyles and much more.

 BEHIND THE PACKAGING: PRECISION

True to the Master of Beauty’s philosophy that technique is key to beauty, VOLUME MAKER allows for delicate amounts of powder to gently stroke the hair resulting in precise, made-to-measure texture and volume. The packaging, inspired by makeup brushes, offers an artistic approach to hair via precision and technique. VOLUME MAKER is simple enough to be used for advanced styles as well as on-the-go touch-ups.

ENDLESS BENEFITS: A UNIVERSAL STYLER

VOLUME MAKER offers an infinite palette of styling and benefits, including but not limited to:

* Instant root volume

* Amplified shape

* Longer lasting styles – great for blow outs and greasy hair in need of controlling oily scalps

* Creative styling

* Texture for modern up-dos

* Used throughout the day as a touch-up product or blow-dry refresher

INNOVATIVE FORMULA: THE POWDER’S SECRET

State of the art texturizing polymers encapsulated in micro-particles are so small that they allow for a large surface of adhesion on the hair’s surface. This allows the texture to spread across the roots and support the hair’s most intricate areas while still keeping the powder invisible.

USAGE

The unique packaging offers clients and stylists the ability to tailor the volume to their individual needs:

* Press button three times and brush onto root area of dry hair where volume is desired

* Distribute with circular gestures

* Back comb the powdered area to optimize the volume/structure

* Can be used alone or in conjunction with other styling offerings

* Touch up to refresh your style

* Creative hair dressing

Volume Maker will be sold in salons in June and is available for pre-order here.

She Uemura Art Of Hair Celebrates The Launch of Volume Maker

“Never Stop Thinking, Improving, Innovating, Creating Something Universally Beautiful. That is Art” – Mr. Shu Uemura

SHU UEMURA ART OF HAIR is thrilled to unveil VOLUME MAKER, the first precision hair powder brush containing an invisible powder that offers instant volume, texture and lift at the roots. Inspired by Mr. Shu Uemura’s rich cosmetics heritage, VOLUME MAKER is a tribute to his legacy and brings to the hair industry a new creative styling aide that fuses an innovative formula with a precision brush applicator. The powerful combination of this advanced tool and product provides endless benefits including one-of-a-kind lift and fullness, root volume, long-lasting hairstyles and much more.

BEHIND THE PACKAGING: PRECISION

True to the Master of Beauty’s philosophy that technique is key to beauty, VOLUME MAKER allows for delicate amounts of powder to gently stroke the hair resulting in precise, made-to-measure texture and volume. The packaging, inspired by makeup brushes, offers an artistic approach to hair via precision and technique. VOLUME MAKER is simple enough to be used for advanced styles as well as on-the-go touch-ups.

ENDLESS BENEFITS: A UNIVERSAL STYLER

VOLUME MAKER offers an infinite palette of styling and benefits, including but not limited to:

* Instant root volume

* Amplified shape

* Longer lasting styles – great for blow outs and greasy hair in need of controlling oily scalps

* Creative styling

* Texture for modern up-dos

* Used throughout the day as a touch-up product or blow-dry refresher

INNOVATIVE FORMULA: THE POWDER’S SECRET

State of the art texturizing polymers encapsulated in micro-particles are so small that they allow for a large surface of adhesion on the hair’s surface. This allows the texture to spread across the roots and support the hair’s most intricate areas while still keeping the powder invisible.

USAGE

The unique packaging offers clients and stylists the ability to tailor the volume to their individual needs:

* Press button three times and brush onto root area of dry hair where volume is desired

* Distribute with circular gestures

* Back comb the powdered area to optimize the volume/structure

* Can be used alone or in conjunction with other styling offerings

* Touch up to refresh your style

* Creative hair dressing

PRICE AND AVAILABILITY: Shu Uemura Art of Hair Volume Maker has a suggested retail price of $48. To experience Shu Uemura Art of Hair at a salon near you, please call 866-914-8750 or visit www.shuuemuraartofhair-usa.com. For more information, like us on Facebook at www.Facebook.com/ARTOFHAIRUSA, follow us on Twitter @Shu_ArtOfHair #VolumeMaker and check out our YouTube page at www.youtube.com/shuuemuraartofhair

People.com’s Beauty Picks!

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Shu Uemura Cleansing Oil

A cult favorite for decades, the Japanese beauty brand’s gentle cleansing oil gets a bright new look with limited-edition “Tokyo Kamon Girls” bottles designed in collaboration with manga artist Moyoca Anno, from $65.

People Subscription

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Sephora Fame Glosses

The long-awaited remake of the ’80s classic might not be hitting theaters until Sept. 25 – but Sephora lets you feed your need for Fame with limited-edition glosses in five rising star-worthy shades, $10 each.


Shu Uemura Art of Hair sweepstakes!!!

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We’re excited to share with you a Shu Uemura Art of Hair sweepstakes that they are hosting through June 30th.

Grand Prize: One year’s worth of Shu Uemura Art of Hair products, retail value approximately $1680.00.

HERE’S HOW TO ENTER: This Sweepstakes begins at 12:00:00 AM Eastern Time (“ET”) on June 16, 2009 and ends at 11:59:59 PM ET on June 30th, 2009. To enter, go to www.shuuemuraartofhair-usa.com. Existing Shu Uemura Art of Hair registrants and Salon Professionals are not eligible for the sweepstakes. Consumer non–registrants must register by completing their online profile, providing their complete name, birth date, zip code and a valid e-mail address to be entered. Registration is free and you can cancel your membership at any time. All entries must be received by 11:59:59 PM ET on June 30th, 2009. Limit one entry per person/e-mail address. Multiple or duplicate entries received will be disqualified. Entries are the property of the Sponsor and will not be acknowledged or returned. Sponsor is not responsible for lost, late, incomplete, or otherwise misdirected entries that are processed late or incorrectly or are lost due to computer or electronic malfunction or other error.

WINNER SELECTION/RANDOM DRAWING: One (1) Grand Prize Winner will be selected in a random drawing from among all eligible entries received. The random drawing will be conducted on or about July 6th, 2009 by Sponsor whose decisions on all matters relating to this Sweepstakes are final and binding in all respects pertaining to this Sweepstakes. Odds of winning a Prize will depend on the number of eligible entries received.

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