Archive: Selena Gomez

Selena Gomez to Partner with Case-Mate to Launch New Global Marketing Campaign

Actress, singer and entrepreneur Selena Gomez is partnering with Case-Mate as a part of its upcoming “Right Case, Right Occasion” marketing campaign. Gomez will showcase Case-Mate’s line of fashion-forward smartphone and tablet cases in an integrated marketing campaign that will include broadcast, digital, and social media-based programming.

Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. The upcoming integrated marketing campaign will feature a powerful roster of fashionable, celebrity trend-setters who will inspire Millennials to outfit their smartphones and tablets with cases that complement their various styles and individual personalities.

“Fashion has become a huge part of my life, and I want to share this experience with all of my fans,” said Selena Gomez. “I’m really excited about partnering with Case-Mate; they have so many stylish and beautiful cases that I can switch out and use to accessorize any outfit.”

Over the past several years, Selena has built a successful apparel line, Dream Out Loud, at Kmart and recently launched a fragrance line. The fun-loving superstar has millions of adoring fans around the world along with a massive social media following.

“Selena Gomez was selected for our campaign because she personifies the Case-Mate brand,” said Shashi Reddy, Case-Mate’s Founder and CEO. “She’s a role model to young fashionistas everywhere, and she knows how to stay true to her own personal style.”

The campaign is set to air beginning in September 2012.

Get the Look: Selena Gomez at the Teen Choice Awards

Celebrity makeup artist Karan Mitchell worked with young starlet Selena Gomez for last night’s Teen Choice Awards. Inspired by Selena’s hot pink D Squared dress, Karan gave Selena a fun, flirty look with lots of lashes and pink lip gloss.
Karan focused on Selena’s eyes, layering shadows, liner and applying false lashes. She kept her skin super dewy by applying foundation with a dampened sponge and adding concealer under her eyes and on the t-zone for extra brightness. To give her that sunkissed effect, Karan contoured her cheeks with bronzer under the cheek bones and applied blush to her cheekbones for a rosy glow.
Below are the products that were used to get Selena’s look–all are available on Avon.com or through Avon representatives nationwide.

Eyes:

  • 8-in-1 Eye Palette in Paradise Greens ($12.00)
  • Big Color Eye Pencil in Night Glisten ($7.00)
  • SuperExtend Extreme Mascara in Black ($9.50)

Face:

  • Ideal Flawless Matte Mousse Foundation in Natural Beige ($10.00)
  • Ideal Flawless Concealer Stick in Neutral ($7.00)
  • Hawaiian Shores Bronzing Petals ($10.00)
  • Be Blushed in Golden Rose ($8.00)

Lips:

  • Big Color Glossy Lip Pencil in Glossy Angelic ($7.00)

 

You can purchase any of the products used to create Selena’s look  at Avon.com or through Avon representatives nationwide.

Selena Gomez Elle’s July 2012 Cover Girl!

Selena Gomez: The New It Girl
At only 19, Gomez is mogul on the rise: a TV and music star, a fashion entrepreneur, and, as Justin Bieber’s better half, the envy of Beliebers everywhere. Now, with a string of gritty indies on the horizon, she’s poised to become Hollywood’s newest It Girl.

On Bieber renting out LA’s Staples Center for a private screening of Titanic: “If I’ll share anything with you, it’s that he really is a hopeless romantic. I had just mentioned it in the car – all I said is that I really want to see Titanic again, and then…”

On growing up poor:
“I can remember about seven times when our car got stuck on the highway because we’d run out of gas money.” Still her mother, “saved up to take me to concerts. She took me to museums, aquariums, to teach me about the world, about what’s real.”

“Disney is a machine, so people automatically assume that you can’t work for the channel unless you act and sing and dance and sign up for all that. That’s absolutely not true. I always did everything the way I wanted to do it.”

“I get offered the teenybopper movies, and I’ve done that. I haven’t done a mega-hundred-billion-dollar Transformers movie, but that’s not what I want to do either.”

On seeing Jennifer Lopez in Selena at age five: “I made a bustier out of a bathing suit that I dyed black. I put glue and glitter all over it and I wouldn’t take it off.”

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Check out the behind scenes video:


FIRST LOOK at Selena Gomez’s new fragrance ad!

Selena Gomez has launched her first self-titled fragrance!

The 19-year-old poses in a purple pool of water, soaking wet, and wearing a purple strapless Maria Lucia Hohan dress.

“I knew I wanted a tall bottle, because I feel like it can kind of stand up with all the other fragrances,” Gomez told Women’s Wear Daily. It’s also intended to look like a swirly ball gown, to match the purple frock Selena wears in the ad campaign.

“The water is actually lit from underneath, so it made it look pink and purple, like the colors of the bottle,” Gomez told People magazine. “I wanted it to look like I was swimming in my fragrance.”

What do you think of her new ad?

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