Calvin Klein has cast Rooney Mara as the face of its Downtown scent, which hit counters globally in September.

“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances,” Mara told WWD of her new role, which includes TV spots directed by David Fincher and print ads shot by Jean-Baptiste Mondino (pictured above). “It’s an honour to be part of a brand with such a legacy of breakthrough advertising.”

I think Rooney is the perfect pick for this campaign. I think she’s gorgeous!

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27-year-old Keira Knightley is the face of the 2000s in the special 40th Anniversary issue of W Magazine. For her cover, Keira wore a Chanel jacket, and platinum blonde hair.

Talking about trends from the last decade she dislikes, she said: ‘I think skinny jeans and micro-miniskirts are very unfriendly.

‘I’ve been known to wear both, but on some days it seems like they were invented to make you feel bad about yourself.’

Despite being cast as a modern girl by the magazine, she spent months parading around in a corset for forthcoming Tolstoy adaptation Anna Karenina.

But despite starring in a string of blockbusters, Keira also revealed she prefers more offbeat fare when she munches on popcorn.

She said: ‘I have two (favourite films). The Beat that My Heart Skipped is a French film that I’ve watched again and again.

‘It’s so rough and yet still kind of beautiful. I love the juxtaposition of serenity and violence.

‘And My Life Without Me is understated and heartbreaking. The fact that the main character doesn’t tell anyone she’s very ill, it just gets me every time.’

Rooney Mara also appeared in the magazine.

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