Archive: Rimmel

Solange Knowles and Zooey Deschanel are the new faces of Rimmel Londen!

Kate Moss is about to be in some gorgeous company. Rimmel London has tapped Solange Knowles and Zooey Deschanel, along with model Alejandra Ramos Munoz, to join the British supermodel as the beauty brand’s newest faces. So what set the women apart from the beauty crowd?

“These three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant,” Renato Semerari, president of Coty Beauty, which owns the Rimmel brand, tells WWD. While additional details are yet to be released, Zooey, Solange and Alejandra will represent different collections within the brand in print and TV campaigns.

Tell us: What do you think of Rimmel’s newest celeb faces?




THINK: Beauty that’s anything but by the book.

WHAT IT IS: Effortless experimentation for instant individuality. Cosmetics should never be a chore—make makeup fun with daring shades and adventurous combinations from Rimmel London. Whether you layer textures, get creative with color, or repurpose your favorite product, the trendsetting brand is your go-to makeup resource. “Don’t be afraid to experiment,” recommends Rimmel London Global Makeup Artist Liz Pugh. “I love layering different products and trying out new techniques—it’s how I’ve created some of my most iconic looks.” Take a cue from Pugh and try these out-of-the-box ideas:

“Get creative by playing with Stir It Up Cream Eyeshadows,” Pugh suggests. “Ignore the usual rules of contouring and try one bold sweep of your favorite color. Or, layer multiple shades and watch how the color changes, becoming deeper or more multi-tonal. For a new take on the classic smoky eye, try layering No Way shadow over the black shade in the Smokey Noir Colour Rush Eyeshadow Quad to create a buildable effect. If you’re feeling daring, try adding some Whatever shadow to the center of the eyelid. Eye Magnifier Exact Definition Mascara is the perfect way to top off the look—it’s the blackest black mascara I’ve ever used.”


“One of the cardinal rules of makeup application is playing up one key feature and keeping the rest simple,” Pugh explains. “But when you’re going for all-out drama, why not break the rules? Try pairing a sultry, smoky eye with a siren-red lip using Lasting Finish Kiss & Stay Gloss in Red Alert. The color puts the spotlight on lips without competing with eyes.”


“I’m constantly finding new uses for Rimmel London’s multi-tasking products,” Pugh reveals. “Eyeful Eye Glisteners can be applied so many different ways, for so many different effects. You can use them alone to create a really soft, dewy look, or layer them over Exaggerate Waterproof Eyedefiners for that glam wet-look sheen. For maximum drama, my absolute favorite technique is layering Eye Glisteners over pure black liner or even shadow. Blending Eye Glisteners into a softer shade like the brown tone in the Colour Rush Quad creates a subtler version of the same creamy, illuminated effect.”


Go Bold with Rimmel Nail Color!


A great quick dry nail polish, perfect for the girl on the run. I was heading out last night to see The September Issue and realized my nails were a mess. I had only 3 minutes until I had to leave so I quickly removed the old nail polish and swept on Rimmel  60 Seconds nail polish and two minutes later I was out the door. The polish dried quickly and smoothly with no bumps or dents and looks shiny and great, I love it.

Especially great for beauty addicts with little girls, my daughter always wants her nails done but can’t sit long enough for them to dry without messing them up. Rimmel 60 second nail polish drys fast enough I can’t paint her nails and toes without the owrry of a big mess!

Rimmel London’s 60 Seconds Nail Polish

THINK: Reflective shine and lasting color for non-stop nails all summer long.

WHAT IT IS: The season’s must-have accessory. Summer is all about color, from getting a glow to sporting sunny shades. Get your nails in on the trend with Rimmel’s range of perfect polishes in megawatt colors. Whether you’re lounging poolside or strolling the city streets, bold, bright nails complement any summer ensemble.

For shine in a flash, go for Rimmel London’s 60 Seconds Nail Polish. Available in 16 shades, the must-have polish is specifically formulated to deliver high-color intensity and an even finish. The super quick-drying formula dries within 60 seconds, leaving nails with an impeccable glossy finish that lasts. Developed with water-resistant properties, 60 Seconds Vinyl Shine Nail Polish also acts as a shock absorber to prolong color—even after a dunk in the pool or a splash in the ocean. An innovative PRO-CISION brush delivers easier, quicker and more even application—just one coat of polish provides full color coverage with a finish that’s shinier than ever. New, sleek, chic and contemporary, the extra-thick glass bottle has an elegant, gleaming black cap and up-to-the-minute graphics.

60 Second Nail Polish, $3.30


I am a beach bum in the summer, even with the cooler Oregon Coast my family and I love getting out once a week if we can. Though it feels great to walk in the sand and splash in the ocean it does a number on my pedicure. Rimmel London LYCRA Wear 10 Nail Polish is a nail polish that can stand up to the abuse. Just a quick coat and your toes will look great before and after the beach trip, I am happy to find a great and inexpensive product that can stand up to the abuse of summer!

Rimmel London LYCRA® Wear 10 Nail Polish

For a shockproof shield designed to withstand summer sand and surf, try on some Lycra for size. Rimmel London LYCRA® Wear 10 Nail Polish combines Xtra Life™ LYCRA® fibers and micro-minerals, which create a durable, flexible shield to help protect against shocks and abrasions, limiting chipping and cracking. The color shield makes LYCRA® Wear 10 Polish more chip resistant than other leading lacquers, giving nails a freshly painted look for up to 10 days. The ultra-fine, ultra-flat micro-minerals also serve to fill in tiny imperfections on the nail surface, creating a uniform, perfectly smooth finish for the shiniest colour ever that lasts.

LYCRA® Wear 10 Nail Polish, $3.30

WHERE TO FIND IT: Chain drug stores and mass retailers nationwide. Visit for store locations and to try the newest products with Rimmel’s exclusive Virtual Makeover Tool.

Love your lashes with flirtatious new formulas from Rimmel London

Rimmel London is the mascara pioneer and now they are launching two new breakthrough lash formulas. Glam’Eyes Lash Flirt Mascara delivers intensely dark lashes, while Sexy Curves Waterproof Mascara offers eye-opening curl with no compromise on volume.

For 2X blacker pigments and up to 80% longer, fluttery lashes try Glam’Eyes Lash Flirt Mascara. Soft as a feather and intensely black, the lightweight mousse formula voluminously wraps lashes with kohl-black pigments for major impact. Featuring supple elasto-bristles, the custom VolumFlex brush includes two shorter sides for lash loading and two longer sides for perfect separation and lift.


For 70% curlier, fabulously fuller lashes and voluptuous volume, try Sexy Curves Waterproof Mascara. This mascara plumps up lashes with an effective, gentle, easy-to-remove formula that stays put. It is formulated with the Aquatrap System, a wash off resistant emulsion with Natural Linseed Oil Complex, to promote lash health and produce an exceptional waterproof mascara.


Check out the new line here!