Archive: Rimmel

Zooey Deschannel’s new Rimmel London Ad

The adorable Zooey Deschanel looks gorgeous in the latest ad for the new Rimmel Lasting Finish Lipstick. The lipstick comes with an improved formula and new, deluxe packaging!

“Fun, pretty and hip.” This is how charismatic Zooey Deschanel describes “the London look”. Gorgeous Zooey Deschanel was named brand ambassador of Rimmel London in March last year. Now, the famous British beauty company has released the new Rimmel Lasting Finish Lipstick ad with the beautiful singer/actress looking absolutely adorable, girlish, yet very seductive wearing the Heart Breaker shade.

The “(500) Days of Summer” star was considered as being the perfect image for the label. “We wanted to add an American voice. We have an American beauty with London confidence,” said Rick Goldberg, vice president of marketing for Rimmel London.

Zooey Deschanel, who is the face of a new lash accelerating mascara, a perfecting powder foundation and of the lasting lipstick, said that, “I love makeup. I’ve been wearing different beauty products for years. I shop everywhere and I love the fact you can get such great looks at a reasonable price. I want to be associated with products that are accessible for everyone.”

I love Zooey, and I think she’s the perfect ambassador for the brand!


Go Bold this Summer with Rimmel Lasting Finish Pro Nail Polish

I just received a sample of the Rimmel Lasting Finish Pro Nail Polish and its a really great polish line. The brush is wide and thin making applying the polish a lot easier and faster. The colors are great for summer, I have tried both the Violet Metal (a pretty iridescent purple) and Sunset Orange ( a great pinky orange) .

Since I started wearing them I have been getting compliments on the great colors. They dry pretty quick which is a must for me and I haven’t had any chipping issues! LOVE IT~




THINK: Long-lasting color for brilliant nails all season long.

WHAT THEY ARE: Non-stop nails. Want statement nail color with staying power? Look no further than Rimmel London, your go-to source for summer’s essential accessory: bold nails. With ultra-bright, summer-ready shades like Electric Pink, Marine Blue, Stiletto Red, Sunset Orange, Violet Metal and Posh Pink, Rimmel London’s Lasting Finish Pro Nail Enamel delivers the season’s must-have hues.

Enriched with micro-sized minerals that fill in imperfections on the nail surface, Lasting Finish Pro Nail Enamel creates a smooth and super glossy finish for up to 10 days of maximum color impact and shine. Advanced micro formula technology with an active time-release system enhances shine over time, capturing and reflecting light for color that shines with dimension. UV fade protection keeps color true, while the adaptable Mistake-Free Pro Brush delivers a super smooth, streak-free finish. The pro-caliber enamel is available in 31 trend, traditional and French manicure shades as well as a Base & Top Coat.


WHERE TO FIND IT: Chain drug stores and mass retailers nationwide. Visit for store locations and to try the newest products with Rimmel’s exclusive Virtual Makeover Tool.

Solange Knowles and Zooey Deschanel are the new faces of Rimmel Londen!

Kate Moss is about to be in some gorgeous company. Rimmel London has tapped Solange Knowles and Zooey Deschanel, along with model Alejandra Ramos Munoz, to join the British supermodel as the beauty brand’s newest faces. So what set the women apart from the beauty crowd?

“These three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant,” Renato Semerari, president of Coty Beauty, which owns the Rimmel brand, tells WWD. While additional details are yet to be released, Zooey, Solange and Alejandra will represent different collections within the brand in print and TV campaigns.

Tell us: What do you think of Rimmel’s newest celeb faces?




THINK: Beauty that’s anything but by the book.

WHAT IT IS: Effortless experimentation for instant individuality. Cosmetics should never be a chore—make makeup fun with daring shades and adventurous combinations from Rimmel London. Whether you layer textures, get creative with color, or repurpose your favorite product, the trendsetting brand is your go-to makeup resource. “Don’t be afraid to experiment,” recommends Rimmel London Global Makeup Artist Liz Pugh. “I love layering different products and trying out new techniques—it’s how I’ve created some of my most iconic looks.” Take a cue from Pugh and try these out-of-the-box ideas:

“Get creative by playing with Stir It Up Cream Eyeshadows,” Pugh suggests. “Ignore the usual rules of contouring and try one bold sweep of your favorite color. Or, layer multiple shades and watch how the color changes, becoming deeper or more multi-tonal. For a new take on the classic smoky eye, try layering No Way shadow over the black shade in the Smokey Noir Colour Rush Eyeshadow Quad to create a buildable effect. If you’re feeling daring, try adding some Whatever shadow to the center of the eyelid. Eye Magnifier Exact Definition Mascara is the perfect way to top off the look—it’s the blackest black mascara I’ve ever used.”


“One of the cardinal rules of makeup application is playing up one key feature and keeping the rest simple,” Pugh explains. “But when you’re going for all-out drama, why not break the rules? Try pairing a sultry, smoky eye with a siren-red lip using Lasting Finish Kiss & Stay Gloss in Red Alert. The color puts the spotlight on lips without competing with eyes.”


“I’m constantly finding new uses for Rimmel London’s multi-tasking products,” Pugh reveals. “Eyeful Eye Glisteners can be applied so many different ways, for so many different effects. You can use them alone to create a really soft, dewy look, or layer them over Exaggerate Waterproof Eyedefiners for that glam wet-look sheen. For maximum drama, my absolute favorite technique is layering Eye Glisteners over pure black liner or even shadow. Blending Eye Glisteners into a softer shade like the brown tone in the Colour Rush Quad creates a subtler version of the same creamy, illuminated effect.”