Zooey Deschanel is the face (or eyes) of Rimmel’s fabulous new ‘Glam Eyes day2night’ mascara.

How does the mascara work? You choose the top cap to give your lashes all the length they need for day-to-day life. Then you use the volume cap to plump your lashes up to 15 times their normal volume for evening wear!

I haven’t tried this new mascara yet – but I’d love to!

Check out these Rimmel products below!

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Make Her Up was so happy to be invited to be part of Glam’s Beauty Board. As part of this awesome community within Glam, we’ll be trying out the latest and greatest beauty products – and reviewing them for you! This week we have six awesome new products ranging from quite possibly the perfect blue finger nail polish to a helpful eyebrow grooming kit!

1) Essie Nail Color in Midnight Cami

When I opened my cute little bag of goodies from Glam, this nail polish was the first thing I pulled out and “ooooohed” over. I took a quick peek at everything else, then went back to this gorgeous polish. I’ve tried on lots of blue polish in the past, and nothing – nothing I tell you – comes even close to how great THIS BLUE is. I’m wearing it now, and I would take a picture but I’ve loved it so much it’s chipping off now, and not beautiful at all. In fact, I’m on my second application. I tried it on that first day – and fell quickly in love. If you like blue polish, heck, even if you don’t – you should give this try. All you need is base coat (I made a mistake and didn’t do that the first time, yikes!) and two coats of this gorgeous color. You’ll have a deep twilight blue that shimmers all week long. Love it!

MSRP $8

2) Volume Accelerator Mascara by Rimmel London

If there’s one product I love trying the most, it’s mascara. Have you ever noticed how mascara brings the promise of so many different outcomes!? You name it! It lengthens, it curls, it adds volume, it separates, it darkens, it defines the eyes! If you get the right mascara, you’ll know it immediately. Get the wrong one, and you’re cringing in your robe. I hate coming to the end of my makeup, eye shadow and eye liner looking perfect, and then I top it off with the wrong mascara, and the whole look is shot. Anyway, back to my product. I’m happy to announce that Rimmel London’s Volume Accelerator Mascara is NOT the latter. It is a great mascara formulated with an advanced volume boosting complex. Your lashes can look up to 10x fuller with only one application! This mascara separates your lashes beautifully looking fresh – and clump free! Love it!

MSRP $7.99

3) Maybelline Eye Studio Lasting Drama Gel Eyeliner in Blackest Black

This is one of those rare products you find, and you think to yourself – THANK GOD I found this! I love me some eyeliner, and truth be told, I usually spend WAY too much money on it. I used to have this awesome gel eyeliner from another brand – but it costs a fortune! As soon as it ran out – the pot just sat in my drawer and dried up. Not to mention you have to buy the eyeliner brush separately! Forget about it! Well, Maybelline has an incredible gel eyeliner that is perfect – AND it comes WITH the brush! How cool is that! The brush draws on the eyeliner perfectly every time. It’s smooth and beautiful, and doesn’t smudge! Perfect!

Why You’ll Love It

Now gel reinvents liner:
• Oil-free formula holds highly concentrated pigments in a clear gel base
• Smudge-proof and waterwproof for 24 hours
• Most intense line for lasting drama
• Safe for sensitive eyes and ophthalmologist-tested
• Contact lens safe

MSRP $7.99

4) Revlon Matte Lipstick in Really Red

MSRP $7.99

5) Urban Decay Eyeshadow in S&M

Urban Decay has always been one of my favorite eyeshadow brands. I love how their shadow goes on. It doesn’t take much to get the color/look you’re after. It’s rich – and bold – and gorgeous! Every time! I’m loving their new shade, S&M. It’s a beautiful metallic color. When I tried this shadow, I paired it with the gel liner and mascara I reviewed above. The results were amazing! The three together make the perfect look! Add the lipstick, and voila! You’re looking hot!

The shadow is loaded with color, with very few binders (the stuff that holds shadow together), resulting in beautiful color that blends easily and lasts. Lots of finishes to suit your mood: sparkle, shimmer, duochrome or metallic.

$17

6) Benefit Brow Zings

Benefit Brow Zings comes with all the tools you need for clean, smooth, perfectly-defined brows. The instructions tell you to use the wax to set your brows where you want them, then apply the powder to fill areas that need it. Use the handy tweezers to pluck away stragglers!

The kit includes a soft, pigmented wax that defines and shapes brows and a color complementing setting powder to keep them looking wow, plus discreet tweezers for pesky stray hairs, a hard angle brush, and a blending brush.

$30

Check out the rest of the family at Glam’s Beauty Board!

Promoting Rimmel’s new lipstick, this new video shows Kate crashing a photo shoot of sleepy models, crashing a band’s recording session and running away from the things she is actually supposed to do, i.e. posing for photo shoots.

Of course, she is now calling the shots: the new line of lipsticks is Kate’s own collection that she created for Rimmel, not unlike the line she worked on for Topshop for several years. The Independent reports that the lipstick collection, which includes seven different shades, launches at Boots in the UK today. (HuffPo)

What do you think of the new commercial?

Rimmel London is the ultimate in British beauty – epitomizing the London spirit: energetic, fashion forward and individual. The comprehensive beauty offering is always inspired by London’s trend-setting style. Now, you can celebrate the Royal Wedding – Rimmel London style.

Where hip meets heritage, Rimmel London is your go-to resource for Royal Wedding-inspired beauty. Check out Rimmel’s Facebook page for a chance to enter to win prizes, get the look of the bride-to-be, see unique photos live on the big day and create your royal look with make-up tutorials, including:

Liz Pugh’s Royal Look: Nobody does the London Look better than British celebrity make-up artist Liz Pugh. Each week, Liz Pugh will comment on Kate’s look and give make-up tips on how you can get a similar look at home. Check back weekly for her Royal Wedding-inspired tips and tricks.
Get Treated Like Royalty: Get the chance to win the Royal Treatment with exciting sweepstakes from Lucky and OK! magazines.
Look Like Modern Royalty: Watch YouTube videos and discover new ways to look like modern royalty with your make-up.
Coming Soon: Visit the site on April 29th for a live celebration of the Royal Wedding. Rimmel will be on the streets of London capturing trendsetting looks on the big day.
About Liz Pugh: Liz is one of today’s most influential make-up artists with a resume to die for. She’s worked with publications like Vogue and Harper’s Bazaar, and created campaigns for Guess and Paul Smith. It’s no wonder celebs like Thandie Newton, Rachel Weisz, Leis, Keira Knightley and Victoria Beckham trust their face to Liz.

The adorable Zooey Deschanel looks gorgeous in the latest ad for the new Rimmel Lasting Finish Lipstick. The lipstick comes with an improved formula and new, deluxe packaging!

“Fun, pretty and hip.” This is how charismatic Zooey Deschanel describes “the London look”. Gorgeous Zooey Deschanel was named brand ambassador of Rimmel London in March last year. Now, the famous British beauty company has released the new Rimmel Lasting Finish Lipstick ad with the beautiful singer/actress looking absolutely adorable, girlish, yet very seductive wearing the Heart Breaker shade.

The “(500) Days of Summer” star was considered as being the perfect image for the label. “We wanted to add an American voice. We have an American beauty with London confidence,” said Rick Goldberg, vice president of marketing for Rimmel London.

Zooey Deschanel, who is the face of a new lash accelerating mascara, a perfecting powder foundation and of the lasting lipstick, said that, “I love makeup. I’ve been wearing different beauty products for years. I shop everywhere and I love the fact you can get such great looks at a reasonable price. I want to be associated with products that are accessible for everyone.”

I love Zooey, and I think she’s the perfect ambassador for the brand!

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I just received a sample of the Rimmel Lasting Finish Pro Nail Polish and its a really great polish line. The brush is wide and thin making applying the polish a lot easier and faster. The colors are great for summer, I have tried both the Violet Metal (a pretty iridescent purple) and Sunset Orange ( a great pinky orange) .

Since I started wearing them I have been getting compliments on the great colors. They dry pretty quick which is a must for me and I haven’t had any chipping issues! LOVE IT~

GO BOLD THIS SUMMER

WITH HIGH-IMPACT SHADES OF LASTING FINISH PRO NAIL POLISH

BY RIMMEL LONDON

THINK: Long-lasting color for brilliant nails all season long.

WHAT THEY ARE: Non-stop nails. Want statement nail color with staying power? Look no further than Rimmel London, your go-to source for summer’s essential accessory: bold nails. With ultra-bright, summer-ready shades like Electric Pink, Marine Blue, Stiletto Red, Sunset Orange, Violet Metal and Posh Pink, Rimmel London’s Lasting Finish Pro Nail Enamel delivers the season’s must-have hues.

Enriched with micro-sized minerals that fill in imperfections on the nail surface, Lasting Finish Pro Nail Enamel creates a smooth and super glossy finish for up to 10 days of maximum color impact and shine. Advanced micro formula technology with an active time-release system enhances shine over time, capturing and reflecting light for color that shines with dimension. UV fade protection keeps color true, while the adaptable Mistake-Free Pro Brush delivers a super smooth, streak-free finish. The pro-caliber enamel is available in 31 trend, traditional and French manicure shades as well as a Base & Top Coat.

WHAT IT COSTS: $3.99

WHERE TO FIND IT: Chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel’s exclusive Virtual Makeover Tool.

Kate Moss is about to be in some gorgeous company. Rimmel London has tapped Solange Knowles and Zooey Deschanel, along with model Alejandra Ramos Munoz, to join the British supermodel as the beauty brand’s newest faces. So what set the women apart from the beauty crowd?

“These three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant,” Renato Semerari, president of Coty Beauty, which owns the Rimmel brand, tells WWD. While additional details are yet to be released, Zooey, Solange and Alejandra will represent different collections within the brand in print and TV campaigns.

Tell us: What do you think of Rimmel’s newest celeb faces?

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