Archive: Proactiv

Glee’s Naya Rivera Named New Proactiv Spokesperson

Even cheerleaders struggle with their skin.

Glee star Naya Rivera, who plays the fresh-faced (yet potty-mouthed) Santana Lopez on the hit TV show, recently revealed that she suffered from bad breakouts earlier this year, making it uncomfortable to be on camera each week.

The 24-year-old turned to Proactiv’s acne products to clear up her complexion, and now she’s the brand’s new spokesperson.
“The makeup artist on the set of Glee gave it to me and I kept it using it because I knew it worked for other people,” she says. “I really wanted to work with Proactiv because the products really helped me.”

She joins a star-studded lineup of current Proactiv celebrity customers-turned-spokespeople, including Justin Bieber, Katy Perry, Avril Lavigne and Julianne Hough.


Justin Bieber is the new face of Proactiv!

Teen star Justin Bieber has been named as the new face of an anti-acne product, according to reports.

Following in the footsteps of Jessica Simpson, Katy Perry and Jennifer Love Hewitt, the 16-year-old pop sensation is the new spokesperson for Proactiv anti-acne treatment, according to

The Canadian singer told the entertainment site: ‘I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face.

More information at Proactiv!

‘I’m in the limelight all the time… I’m constantly doing interviews, constantly doing photo-shoots and, you know, I’m determined to keep myself clear.’

He added: ‘Using Proactiv will help that.’

Greg Renker, founder of Gunthy-Renker, which markets Proactiv, revealed the company is happy to have the star fronting their campaign.

He said: ‘Justin has millions of fans of all ages and followers online where our consumers spend a lot of their time.’


Katy Perry is the new face of Proactiv!


Katy Perry has a new ring — and new gig!

The 25-year-old singer — who just announced her engagement to Russell Brand — has signed on to promote anti-acne medication Proactiv Solution, Women’s Wear Daily reports.

Avril Lavigne and The Office’s Jenna Fischer were also announced as spokespeople Wednesday.

The stars will rake in cash for appearing in commercials ranging from 30 seconds to two minutes long beginning next month. The ads will air worldwide over the next year.

“We are paying people consistently with what we have done in the past, which is millions of dollars,” company executive Ben Van de Bunt tells WWD.



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