Olay is looking to attract a younger audience with a new ad campaign featuring country music star Carrie Underwood.

In photos that depict a freshly face-washed Underwood with a squeaky clean glow, it appears the brand is focusing on its line of facial cleansers — which contain foaming formulas, scrubs and cloth wipes — to target the younger demographic, instead of the anti-wrinkle and lifting moisturizers it is most well-known for today.

“I started to focus on how I took care of my skin in my 20s because I don’t want to ever do drastic things to my face. It’s just not my style, I want to keep it as natural as possible,” said Underwood.

Olay will air an ad during Wednesday’s Country Music Association Awards featuring the skin-care company’s celebrity spokesperson, Carrie Underwood, but E! Online has an early look at the spot.

Popularity: 2% [?]

Marking her first beauty contract, Carrie Underwood is announcing in New York City this morning that she’s been named Olay Skin Care’s first-ever North American celebrity ambassador. And for the five-time Grammy award winner, who has been using Olay products for “at least a decade now,” there couldn’t be a better brand to break into the beauty business with. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise,” Carrie says in a statement. The country music superstar, who is about to kick-off her “Play On Tour” this fall, will appear in print and television ads for Olay’s “Challenge What’s Possible” campaign, scheduled to debut later this year. Check back for an exclusive behind-the-scenes interview with Carrie.

Love it! She’s gorgeous!

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Popularity: 1% [?]

Hollwyood actress Thandie Newton has become the new face of Olay as the cosmetic brand celebrates its 10th anniversary here.

The stunning actress will front the campaign for the cosmetic giant’s Total Effects range, to celebrate the brand’s 10th anniversary in Britain, reports thesun.co.uk.

‘When filming, my working day is hectic, so trying to strike a balance between work, a family and time for myself can be challenging. Olay is a brand I trust and I love the fact that the range offers me an all-in-one, anti-aging moisturiser which takes care of all my skincare needs,’ she said.

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Popularity: 1% [?]

From sexy nude lipstick to solve-it-all-oil — OK!’s Contributing Beauty Editor Kim Kardashian reveals her 5 beauty essentials!

Sexy Nude Lipstick
This shade is perfect for every skin tone and any occasion; it lasts for hours! Lipstick in Belle de Jour, NARS, $24;

Luscious Lashes
The hard wax in Anastasia’s mascara adds incredible volume, thickness and curl to lashes. It’s also hypoallergenic.
Lash Lifting Mascara in Black, Anastasia Beverly Hills, $22; sephora.com

Skin-Saving Concentrate
I love using this concentrate as a primer under my makeup since it keeps my skin feeling silky smooth, and it helps my makeup stay on longer!
The Concentrate, La Mer, $350; Saks Fifth Avenue

On-The-Go Wipes
I can’t live without my wipes, which are gentle and effectively remove all makeup.
Daily Facials Express Wet Cleansing Cloths,Olay, $5; drugstores

Solve-It-All Oil
This oil prevents wrinkles around my eyes as well as stretch marks on my body. It keeps skin nourished and hydrated.
Bio-Oil, Union-Swiss, $12; drugstores

OK!

Popularity: 14% [?]

Here are some easy tips from dermatologists that’ll prevent your pits from becoming totally offensive when it’s a zillion degrees outside, courtesy of Andrea Lavinthal for Cosmopolitan:

1. Wash your underarm area with a benzoyl peroxide face cleaner. It’ll kill odor-causing bacteria, says Los Angeles derm Ava Shamban.

2. Wipe down the entire area with cotton pads that have been soaked in a toner like Olay Refreshing Toner. The alcohol evaporates immediately, so you feel cooler, plus it minimizes any unpleasant aroma, says Dr. Shamban.

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3. Brew a superstrong batch of black tea, but instead of drinking it, pour it over a washcloth, let it cool, and then place the compress under each arm for five minutes. Do this every night for two weeks and the tannic acid in the tea will permanently reduce your sweat production, says Darrell S. Rigel, MD, clinical professor of dermatology at NYU Medical Center.

4. Upgrade your regular antiperspirant to one of the new prescription-strength formulas. Dove Clinical Protection and Secret Clinical Strength won’t irritate your skin.

Popularity: 4% [?]

In Style Best Beauty Buys 2009 winner!

Olay Spa Exfoliating Ribbons
BEST BODY WASH
“It helps restore the skin’s moisture barrier,” says Great Neck, N.Y., dermatologist Jeannette Graf of this hydrating cleanser, which simultaneously buffs skin with microbeads “so smooth and gentle you can barely feel them.”

 InStyle Subscription

Olay body wash plus spa exfoliating ribbons us the first body wash to add an actual ribbon of seaweed extract and micro beads you can feel – the same ingredients used in many of today’s top spas. The luxurious, fragrant lather swirls across your body, removing dry skin cells to reveal beautiful, velvety smooth skin. It’s gentle enough for daily use.

$4.49 Olay Ribbons Body Wash

Popularity: 3% [?]

Since turning 30 I am really into trying anti-aging products. I had been using Olay Regenerist for a while but wanted to try something new. I received a sample of Olay Definity and loved it, it goes on silky smooth and leaves my face feeling amazing. I have been using it for a few weeks now and I can see that my skin looks brighter and the laugh lines by my eyes aren’t quite as noticeable.

New Definity Highly Defined Anti Correcting Protective Lotion

With SPF 15
Essential Glucosamine Complex
How Does Definity Work?
Olay Definity penetrates up to 10 surface layers deep to help reverse the appearance of past damage coming from beneath for a looking that’s highly defined – luminous, virtually flawless. Its essential glucosamine complex hydrates to allow the natural rebuilding of skin’s collagen structure and diminish the appearance of discolorations like dullness and brown spots.

Should I Choose Correcting Protective Lotion?
Olay Definity Correcting Protective Lotion with SPF 15 immediately brightens and smoothes skin’s appearance, while helping to correct the look of color imperfections. Used daily, it helps prevent future sun damage such as fine lines, wrinkles, and discolorations over time.

When Should I Use Definity?
Use alone or try the ideal Olay Definity regimen:
Morning: Apply Deep Penetrating Foaming Moisturizer followed by Correcting Protective Lotion.
Evening: Apply Deep Penetrating Foaming Moisturizer followed by Intense Hydrating Cream.

$23.99 BUY IT HERE.

Popularity: 3% [?]