Archive: Minx

Minx Beauty Trend with Beyonce, Rihanna and Keri at Grammy Awards!‏Minx Beauty Trend with Beyonce, Rihanna and Keri at Grammy Awards

beyonce_minx.jpg

Beyonce Knowles, who won six awards including Song of the Year for “Single Ladies”, was wearing special edition Golden Hologram Minx nails, applied by New York celebrity manicurist Lisa Logan who flew to California to do Beyonce’s nails for the Grammy awards.

Rihanna, who won Best Rap Song with Jay-Z and Kanye West, wore customized “Minx Money” nails, applied by LA-based celebrity manicurist Kimmie Kyees.

And, Keri Hilson, who was nominated for the Best New Artist award, wore Tease Me White and Silver Minx from the new Teaser line launched in January of this year.

rihanna_minx1.jpg

PRODUCT INFORMATION

What exactly is Minx?

Minx is a solid film with an adhesive back that is heat activated. The heat gives Minx the conformability to fit over the compound curves of nails and seals it onto the nail bed. Minx is brewed in North County, San Diego, California. The patent pending proprietary material Minx is made of can be easily removed with heat by either the manicurist or the client.

More info on Minx – plus where to buy!

beyonce_minx1.jpgkeri_minx1.jpgrihanna_minx.jpgrihanna_minx2.jpgwhitesilverminx.jpg

Beyonce loves Minx!

beyonce-2007_american_music_awards_arrivals-18_123_995lo.jpg 

Minx is a solid nail coating (verses existing liquid nail polishes) with the potential to revolutionize the way the world does nails!

Minx was invented by one of the three women owners who was frustrated with wearing down her nails while working at her vehicle graphics business. After six months of product development Janice partnered with Dawn, an expert in the salon industry. The two tested the product in the market and found 100% of the salons they approached were interested, tried Minx, and wanted more. Because of the uniqueness of the product word soon spread to magazines wanting to do stories on Minx. Realizing the damage that can happen when a company cannot supply demand Janice and Dawn ended the test with the conclusion they needed to set up the manufacturing facilities and infrastructure to support sales.

Dawn and Janice partnered with Lisa Delpy Neirotti, PhD, a business professor at George Washington University who has extensive contacts, knowledge and the funds needed to buy the equipment and set up the infrastructure required for Phase II; a mini launch in Southern California near Minx headquarters and manufacturing facility in San Diego, CA. Minx is also being tested in several east coast salons in the DC area.

beyonce-2007_american_music_awards_arrivals-18_123_995lo1.jpg 

Why Minx?
Minx solves the most significant problems with liquid nail coatings!

Industry & Product Problems Minx Solutions

Chipped nail polish
Lengthy nail polish process
Eroding profit margins
Hungry for something new
Chemicals create health concerns

Minx Solutions

Chip free
Faster
Increased profit margins
New product offering with local exclusivity
Chemical free application and removal process

For more information on Minx Nails, GO HERE!