Minx, Inc.® co-founders Dawn Lynch-Goodwin and Janice Jordan have answered the prayers of fashion enthusiasts everywhere by announcing the launch of a retail line, Minx #1, for at-home application. A favorite of celebrities and fashion designers, Minx has previously only been available in salons where it is applied professionally, but starting June 4, 2012 a new line of eight distinctive Minx #1 designs will be sold in ULTA Beauty stores nationwide.

“We could not be more excited about offering the Minx #1 retail line,” enthused Dawn Lynch-Goodwin. “We have always believed that nail fashion is an essential fashion accessory, and our collaboration with ULTA Beauty gives us yet another avenue through which we can share our passion for elegant and provocative nails.”

CHECK OUT the limited edition patterns of DIY nail coatings through the www.MinxTastingRoom.com

Janice Jordan stated, “We wanted to make Minx available for people who would like to get a manicure or pedicure on-the-go, with no drying time, and give them a taste of the luxury Minx service that they can get in salons.”

The Minx co-founders were particularly pleased to partner with ULTA Beauty for the retail launch. “ULTA Beauty stores offer great products as well as an exciting shopping experience complete with a salon and events,” explained Janice. “Our brand has a very similar philosophy as we have seen firsthand how wearing Minx nail fashion is an experience in itself!”

The much-anticipated retail line includes nail coatings for both fingers and toes, giving consumers the ability to perform glamorous manicures or pedicures at home. A complete set of fingers and toes is priced at $18.00, and the self-applied Minx #1 is distinctively different from the Professional Minx formula sold to salons. Minx #1 will launch a new collection quarterly, with designs exclusive to ULTA Beauty.

The eight designs in the retail line demonstrate the creative versatility of Minx #1 through dazzling metallic hues and runway-inspired prints, and include the following:

* Silver Moons: Metallic chrome accented by a silver matte moon comprise this classic;

* Gold Moons: This color is made up on metallic gold accented by a gold matte moon;

* Wild Pink Cheetah: The hot pink and black cheetah spots on a gold base bring out the animal in you;

* Triangle Tango: A geometric pattern featuring gold and silver triangles accented by black dots;

* Diamond Diabolique: An elegant and rich metallic pattern borrowing heavily from the tribal trend of this season;

* Summer Splash: A glorious explosion of color to welcome the summer;

* Technical Tribal: A detailed matrix design and an unexpected jolt of color decorate a golden base;

* MinxLusion Chex: This checker design features the exclusive MinxLusion prismatic silver matched with black squares.

Minx burst onto the fashion scene four years ago with celebrities including Beyoncé, Lady Gaga, Katy Perry, Rihanna and Kim Kardashian flaunting their custom Minx designs on their fingertips. Since then, design houses such as Alexander McQueen, Vivienne Westwood, and Missoni have collaborated with Minx to create nail fashion that has appeared on catwalks in New York, London, Paris and Milan.

You may have noticed that Katy Perry wore custom Minx nails to the 2011 Video Music Awards last night as she accepted the Video of the Year award for her powerful single, “Firework.”   If you look closer at Katy’s Minx, however, you will notice that her nails had great significance.  Each nail shows a tiny personalized image of a record at the nail bed, symbolizing each of the five hit singles from her “Teenage Dream” album that propelled Katy into music history.

Los Angeles celebrity nail stylist Kimmie Kyees designed the custom Minx, using a black and white-checkered background to contrast with the blue and pink-labeled records that had “Katy” and “Perry” written on them in script.  Katy Perry is the only woman in the history of Billboard to have five songs from the same album at No. 1 on the Hot 100.  Michael Jackson is the only other artist to have achieved this.

Kimmie Kyees is the same nail stylist who applied the custom “Russell Brand” Minx to Katy Perry for her VMA appearance last year.  Minx nails is a solid nail coating that is available in salons and spas around the world.

For more information about Minx, please feel free to contact me or visit www.MinxNails.com.  For more information about Kimmie Kyees, visit www.kimmieknails.com.  Please feel free to use the attached two photos, with photo credit to Adam Orchon.

Miley Cyrus fans took in a great show at the Sydney Acer Arenaon Saturday, but Miley also took in some hot Aussie fashion as local celebritynail stylist Zoe Vokis Minxed the superstar for the Australian leg of her GypsyHeart Tour.

“Miley wanted something really special and unique for her fingersand toes, and had already asked if I could provide Minx” said Sydney-based Zoe,whose impressive roster of A-list clients include Miranda Kerr, Terry Biviano,Tani Atkinson, Tony & Guy and Australia’s Top Model. Zoe’s work is also showcased throughout topmagazines such as Grazia and Harpers Bazaar and her unique defining details havebecome her signature in the industry.

“Miley chose avariety of patterns, including Skull and Crossbones, MinxLusion Fishnet, andthe Metallic Union Jack, but I also used a layering technique combining YellowChrome with Minx SnakeSkin to create a completely unique accent. The end result was a wild and funky look thatMiley loved, saying it “totally rocked!”

MORE INFO HERE!

Katy Perry wore customized Minx nails featuring images of her fiancee, Russel Brand, to the Video Music Awards on September 12. Katy requested the customized Minx a few days before the awards.

LA-based manicurist Kimmie Kyees applied the Minx nails on Katy. Minx nails are a hot new nail trend in Hollywood. Made of flexible film, Minx is available in a wide variety of metallics, graphics and patterns and requires no drying time.

Get all the information you need on Minx here!

Beyonce Knowles, who won six awards including Song of the Year for “Single Ladies”, was wearing special edition Golden Hologram Minx nails, applied by New York celebrity manicurist Lisa Logan who flew to California to do Beyonce’s nails for the Grammy awards.

Rihanna, who won Best Rap Song with Jay-Z and Kanye West, wore customized “Minx Money” nails, applied by LA-based celebrity manicurist Kimmie Kyees.

And, Keri Hilson, who was nominated for the Best New Artist award, wore Tease Me White and Silver Minx from the new Teaser line launched in January of this year.

PRODUCT INFORMATION

What exactly is Minx?

Minx is a solid film with an adhesive back that is heat activated. The heat gives Minx the conformability to fit over the compound curves of nails and seals it onto the nail bed. Minx is brewed in North County, San Diego, California. The patent pending proprietary material Minx is made of can be easily removed with heat by either the manicurist or the client.

More info on Minx – plus where to buy!

Minx is a solid nail coating (verses existing liquid nail polishes) with the potential to revolutionize the way the world does nails!

Minx was invented by one of the three women owners who was frustrated with wearing down her nails while working at her vehicle graphics business. After six months of product development Janice partnered with Dawn, an expert in the salon industry. The two tested the product in the market and found 100% of the salons they approached were interested, tried Minx, and wanted more. Because of the uniqueness of the product word soon spread to magazines wanting to do stories on Minx. Realizing the damage that can happen when a company cannot supply demand Janice and Dawn ended the test with the conclusion they needed to set up the manufacturing facilities and infrastructure to support sales.

Dawn and Janice partnered with Lisa Delpy Neirotti, PhD, a business professor at George Washington University who has extensive contacts, knowledge and the funds needed to buy the equipment and set up the infrastructure required for Phase II; a mini launch in Southern California near Minx headquarters and manufacturing facility in San Diego, CA. Minx is also being tested in several east coast salons in the DC area.

Why Minx?
Minx solves the most significant problems with liquid nail coatings!

Industry & Product Problems Minx Solutions

Chipped nail polish
Lengthy nail polish process
Eroding profit margins
Hungry for something new
Chemicals create health concerns

Minx Solutions

Chip free
Faster
Increased profit margins
New product offering with local exclusivity
Chemical free application and removal process

For more information on Minx Nails, GO HERE!