Archive: Maybelline

Dramatic Eyes in Just Two Steps with Maybelline!

maybelline eyes before and after

Get dramatic eyes in two easy steps with two great new products from Maybelline. The new  Lasting Drama Waterproof Gel Pencil is perfect for Spring and Summer, a creamy gel pencil that dries waterproof and will set and stay put all day.  Finish off your new dramatic looks with the Maybelline Volum’ Express Falsies Push Up Drama Mascara. The specially designed wand will push up your lashes as it coats them adding dramatic volume and lift.


lasting drama eyeliner

I love a great gel liner and you can’t beat the new Maybelline Lasting Drama Waterproof Gel Pencil. The gel formula is very easy to spread and you can smudge it to create a smoky look. Once the liner sets it stays put until I wash it off. With my Spring allergies and watery eyes this is going to be a daily must have.

Maybelline Eyestudio Lasting Drama Waterproof Gel Pencil 

Maybelline’s first gel eyeliner in a pencil Long-lasting, waterproof gel eye pencil with up to 16 hours of wear Ultra-smooth formula glides on for eye-catching definition

Why You’ll Love It
High-performance pigments and a translucent gel base combine for an ultra-smooth glide.

For Best Results
Step 1. Apply Eyestudio® Lasting Drama® Waterproof Gel Pencil along the base of the upper lash line.
Step 2. For added focus on the eyes, stroke the contour of the lower lash line.


maybelline falsies

The newest mascara launch from Maybelline includes a special new push up cup brush bristles made to scoop and lift your lashes. The creamy formula glides on easily without clumping and adds great volume and length to my lashes. Even though the bristles appear short they did a great job of separating and lengthening my lashes, just two light coats and my lashes look longer, thicker and lifted.

Lashes so lifted, so dramatic. Dare to get the Push Up Effect.

Why You’ll Love It
Push up the drama, push up the lift: The Falsies Push Up Effect

Push up cup brush with cup-shaped bristles scoops and lifts lashes
New creamy plumping formula delivers instant volume and holds lift in place
For Best Results
Sweep lashes from root to tip, repeating until desired lift and volume are achieved. Do not let dry between coats.


These products can be purchased at your local drugstore or mass retailer and online at

Stock Your Makeup Bag With Total Beauty Award Winners!

Earlier this year, Total Beauty editors sifted through thousands of beauty products to pick their 2012 Total Beauty Award Winners. The five products below are Editors’ Picks for the must-have beauty essentials — everything you need in your beauty survival kit to get you through the day — from handy applicator on-the-go Q-Tips Precision Tips to Wella Velvet Amplifier. And, with everything under a wallet-friendly $20, restocking your beauty arsenal throughout the year won’t break the bank.

How did I not know about this hair wonder before now? It smells amazing and I love the silky, gel formula. It makes my hair so soft and silky and works great alone or with other products.

Wella Velvet Amplifier ($16): A styling primer made with the science of skincare, “this concentrated serum adds nice texture to hair and makes styling a breeze” says Total Beauty Editors. Yes, please!

Love the precision Q-tips, such a great beauty tool. They work great to apply makeup (eye shadow brush on the go) or fiz smudges without wiping too much off. My favorite thing is to use them for at home mani/pedis. I am pretty shaky with a nail polish brush but I can dip a precision Q-tip into polish remover and clean up my nails in a snap.

Q-Tips Precision Tips ($2.50): These Precision Tip Q-Tips are the ultimate tool to have in your arsenal for quick touch ups. Use it to apply lip gloss in a pinch and they’re “erfect for fixing eye makeup mistakes without smudging the parts you got right.”

I just had a facial done and my esthetician recommended I find a cleanser with a little more oomph than my usual gentle cleanser. I had just received the Kiehl’s Ultra Facial Oil-Free Cleanser and it has been perfect. The formula is strong enough to really clean out my pores and it leave me face soft and smooth. I am amazed how little product I need to clean my face, don’t tell Kiehl’s this huge tube is going to last forever!

Kiehl’s Ultra Facial Oil-Free Cleanser ($19.50): Total Beauty Editors attest that it leaves skin clean, moisturized and quite frankly, “perfect”.

My lips are pretty full so I am not usually hunting for a lip plumper but I love Sexy Mother Pucker Plumping Gloss because is smooths out lips and the colors are gorgeous. It is a bit to the sticky side but it stays on for a long time which I love.

Soap & Glory Super-Colour Sexy Mother Pucker Plumping Gloss ($15): This rising star, award-winning smoothing and plumping gloss doesn’t sting like others, but it packs a hefty punch for your pout!

Oh how do I love this mascara! I had been using another drugstore brand but Maybelline has won my devotion with their Volum’ Express Falsies mascara. I love the curved brush it helps give my lashes a bit of curl as I put on my mascara. Better yet is how amazingly long my lashes look and no clumping or smudging!

Maybelline New York Volum’ Express Falsies Flared Washable ($8): Total Beauty Editors adore this “bargain product” because it “can beat the most expensive mascaras around when it comes to delivering thick, defined lashes.”

Maybelline New York introduces Color Show Fashion Prints Nail Stickers and Sequins

No surprise Maybelline New York, official Makeup Sponsor of Mercedes-Benz Fashion Week, knows its way around the runway. Widely regarded as the cosmetic color authority, Maybelline New York mixes fashion forward runway style with beauty savvy, taking it from the catwalk to the sidewalk and bringing the latest colors, textures and trends to cutting edge cosmetics from head-to-toe. Now, just in time for the holidays, Maybelline New York introduces Fashion Prints Nail Stickers by Color Show and Sequins by Color Show, two limited edition mini-collections that no nail diva will want to miss! Here’s the deal…

Fashion Prints Nail Stickers by Color Show – the ultimate fashion fix for fingertips!

These runway-ready, handcrafted designs are the ultimate fashion accessory. And thanks to UV cured technology that lasts, these fashionable prints are made to stick around.

Eight on-trend patterns include Fierce N Fuchsia, Midnight Lace, Wild Reptile, Metal Prisms, Cheetah Chic, Sapphire Jewels, Divine Crocodile and Resort Couture.

Easy to apply in three simple steps: 1.Select a sticker that best fits each nail. 2. Lay the sticker over the bare nail and apply a little pressure over the entire surface of the nail using the cuticle stick 3. Fold the spare top of sticker over nail tip and file away the extra length of sticker in a downward motion.

Sequins by Color Show – a show-stopping nail effect that will have fingers party perfect!

Get your nails ready for the holidays with show-stopping nail candy that dazzles with non-stop runway sparkle and fierce sequin effects.

A unique transparent suspension gel holds these concentrated pigments in their truest form for crisper color and ultra high shine. A flexible resin resists chipping and allows for a smooth, controlled application. The Easy Flow brush makes application virtually mistake proof. Try all eight glam-tacular sequin-laden shades: Ruby Rhinestones, Lavender Sparks, Silver Gleam, Gold’s Night Out, Sea-Quins, Rose Bling, Sapphire Masquerade and Cocktail Dress.

New Fashion Prints Nail Stickers and Sequins by Color Show will be available in mass market retailers nationwide as special limited-edition collections. Suggested retail prices are $7.99 for the Fashion Prints Nail Stickers and $3.99 for Sequins. Hurry fast because this is ONLY available during the month of November!

InStyle Presents: The Prettiest Fall Makeup for $15 or Less

Victoria’s Secret Hypnotic Beauty Luminous Blush

Fall wind gives cheeks a natural glow, but won’t last after ducking indoors. Keep your rosy outlook from fading with a stroke of this sunburst-patterned highlighting blush.


Brash Lip Stains

Put these on your beauty back-to-school list. Like their Crayola counterparts, these punky markers deliver a bold, lasting stain. Bonus: The firm, tapered tip will help you stay in the lines.

$5 each;

Maybelline Eye Studio Color Plush Eyeshadows

Backstage makeup artist Charlotte Willer collaborated with Maybelline to create catwalk-ready shadow palettes. Rock the runway’s colorblocking trend with a sharp swipe of blue or green, or sweep the shimmering gold shadow over lids for an ethereal dose of bling.

In Sapphire Stylist and Green with Fashion, $10 each;

Motif Water Lily and Herbs Wipes

These floral-scented, aloe-dosed cleansing towelettes come dressed in botanical printed packs so cute, you’ll be sad once you run out. Luckily, at $1.50 a pop, you can afford to stock up.

$1.50; at Target stores nationwide, for locations.

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Source – Photos courtesy of Instyle