Gisele’s role as the newest MAX Factor face represents an exciting new expression of the brand’s long-standing heritage of putting modern, fashion-forward makeup looks within reach for all women with its line of professional quality products. She will begin to appear in the ad campaign for Lipfinity Lip Collection and ColorGenius Face Collection in October.

In addition to launching Gisele, MAX Factor is celebrating their 100th anniversay in early 2009. Mr. Max Factor, the father of modern makeup, revolutionized the concept of beauty 100 years ago on the Hollywood movie lots with the creation of his iconic makeup line. Designing looks for Joan Crawford, Bette Davis, Rita Hayworth and Katherine Hepburn, he transformed the leading ladies of his era.

Thanks Rena

I’ve had a tube of Max Factor Eyeshadow Duo kicking around in my drawer for awhile. I just couldn’t work up the courage to try it since I was so sure I would hate it. Finally yesterday I decided to try it since I had a little extra time to wash my face and start over if needed.

I am not sure why I was so scared I think I was under the impression it would come out like a Crayola marker on my eyes. I was really surprised how easy and light it came out with a really smooth powder, it was so easy to apply and the color pigment is amazing. The tube I had was the Brassy Berry shade the golden color is PERFECT for summer and the berry color was surprisingly pretty and mellow. The applicator tip made the shadow super easy to work with and the color really stayed true.

Vivid Impact Eyeshadow Duo

Sweep on this loose powder eye shadow for a subtle shimmer or lay it on thick for a metallic effect. The couture-color combinations let you create vibrant shadow effects with the brilliant artistry of a pro.

$7.00 Max Factor Vivid Eye Shadow Duo

Outrageous isn’t just a matter of adding more. It’s a sensual sophistication of definition. A glossy sheen. A lustrous palette of colors that leaves them feeling lucky to know you. Luck’s got nothing to do with it, but the New MAX Factor sure does.

How cool is that!

$9.00 – BUY IT HERE!