Archive: MAX Factor

The Story of the Man Who Revolutionized the Beauty Industry: MAX FACTOR

Looking for a poolside read for spring break? I am a sucker for a good biography!


NOT JUST A BRAND— THE MAN WHO CREATED AN INDUSTRY

MAX FACTOR
The Man Who Changed the Faces of the World
By Fred E. Basten

“Fascinating . . . you won’t be able to put it down.”
—Glamour

“Enthusiastically told.”
—The New Yorker

Max Factor: The Man Who Changed the Faces of the World (Arcade Publishing, April 2012) is the story of a true innovator, paving the way for modern day makeup. He helped women look like their favorite glamorous stars, bringing his innovative cosmetics to the general public. He revolutionized the world of beauty by producing many firsts: false eyelashes, lip gloss, foundation, eye shadow, the eyebrow pencil, concealer, wand-applicator mascara, and water-resistant makeup. He also introduced the concept of color harmony and the celebrity-endorsed cosmetics advertising that forms the glamorous backbone of the modern industry.

Nice women never wore makeup. Even the word was taboo in polite society . . . until Max Factor entered the scene. Born in Poland, in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America where he opened a cosmetics store in Los Angeles. Creating makeup for silent films, then talkies, and ultimately, color motion pictures, Factor designed looks for Katharine Hepburn, Rita Hayworth, Bette Davis, and countless other beauties of the day.

Max Factor, the father of modern makeup, changed the beauty industry forever. This is his extraordinary story.

 

To read more or purchase check it out here.

Marina Diamandis is the new face of Max Factor!

It won’t be long before you start to see Marina Diamandis‘s face everywhere. The Welsh singer, whose stage name is Marina and the Diamonds, announced on Twitter this morning that Max Factornamed her its new brand ambassador. And she’s in good company, considering the heavy-hitting beauties who held the position before her: Gisele Bundchen, Madonna and Carmen Electra. While the rest of the details are still under wraps, we’re psyched to see what Diamandis will bring to the seasoned, century-old Max Factor company. After all, the 25-year-old singer wore some pretty over-the-top makeup looks in her “I Am Not a Robot” music video (think crystal-studded lips, green face paint and all-over glitter), so we know she’s not afraid to go there.

I love Marina and the Diamonds… great CD!

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Expert Picks brought to you by Max Factor!

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Two exciting products from Max Factor!

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Max Factor 2000 Calorie Extreme Lash Plumper!

I love this mascara. These days, I can’t afford to spend $30 on mascara, so to find a comparable mascara for $10 or less is huge!! I tried this, and I really, really loved it! New Max Factor 2000 Calorie Extreme Lash Plumper creates lashes that look thicker, longer and sexier – instantly versus bare lashes.

Couple things I love about this mascara. First, I love the brush. The brush is so great, you get literally NO CLUMPS when you’re applying it. Second, it goes on smoothly! With other mascaras, it takes several applications to get the look you’re after, but not with this product. You get the perfect look, after only a single application! Third, I love that you can buy this mascara for a fraction of what you would spend on other comparable “high end” mascaras. You’re saving at least half the money, and getting better mascara!

o MAX Factor is bringing the trend of prestige lash plumping to mass
o Increases thickness up to 2x versus bare lashes
o The patented Fat Wrap Brush is designed to grab every single lash, even the little ones
o The patented Fat Wrap formula works with the Fat Wrap Brush as it wraps around each and every lash for an extreme, voluptuous effect.
o 2000 Calorie Extreme Lash Plumper’s suggested retail price is $9.98 available at drugstore.com and Ulta.com.

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Max Factor Vivid Impact Lipcolor!

Max Factor Vivid Impact Lipcolor!

New Max Factor Vivid Impact Lipcolor joins the bold Vivid Impact family as a standout lipcolor that tempts you to stray away from the predictable shade palette. The ultra rich, pure pigment lipcolor offers head turning looks from classic to bold, but always vivid!

This lipstick is so fun!! I love the colors, and I love how it looks when it’s on my lips! It goes on smooth, and feels amazing (like chapstick!) and the color looks gorgeous!

o Ultra rich, pure color lipcolor that is not grayed-out or watered-down
o Preferred 2-1 over the number one prestige lip color for the most premium quality look
o P&G Global Creative Design Director Pat McGrath custom designed the fashion-forward shade palette
o The rich shea butter formula acts like a lip balm to help seal moisture into the lips and the luscious conditioners increase wearability to help keep true color intact
o The suggested retail price of Vivid Impact Lipcolor is $7.98 available at drugstore.com and Ulta.com.