Archive: Makeup

Taylor Swift’s new COVERGIRL ads!!

COVERGIRL has exciting news to announce about its latest COVERGIRL, Taylor Swift!

Swift will represent a new generation of luxury makeup, COVERGIRL NatureLuxe, launching in January 2011. The new line includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished look and a lightweight feel.  Swift’s COVERGIRL ads for NatureLuxe will appear beginning in January. NatureLuxe Silk Foundation and Gloss Balm will be sold at drugstores nationwide.

Taylor’s naturally polished and beautiful look fits perfectly with the new luxury makeup line,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn’t extravagant, but rather simple, modern elegance that is inspired by nature.”

Check out Elizabeth Arden’s Thanksgiving Makeup Sale!

To kick off this beautiful holiday season, Elizabeth Arden.com is offering exclusive discounts and exciting beauty sales! The best part? You can avoid the crowds (not to mention the middle-of-the-night lines!) and order all of your beauty must-haves from the comfort of your home.

On Friday November 26th, kick off Black Friday with up to 25% off Makeup, Skincare and Fragrance (with free shipping of course!) on any order on www.elizabetharden.com. This promotion ends on November 30th, so shop away all weekend!

Cyber Monday, is filled with deals, steals and even free gifts! With any $65 purchase, we’re giving you a 31-piece Black Tote with a retail value of over $300! This bag is the ultimate makeup kit, it includes everything from blushes, to mascara, to glosses and more! Keep it for yourself or use it as the perfect gift for the beauty maven in your life. Use coupon code CYBER65 at check out to redeem this offer.

New Beyonce/L’Oreal ads!


CoverGirl launching upscale makeup line called NatureLuxe!

CoverGirl is introducing an upscale sister line called NatureLuxe.

Set to debut alongside their current offerings in drugstores nationwide, this cosmetics collection will target a more affluent customer who is interested in the “natural” beauty sector.

WWD reports that NatureLuxe is being positioned as a boutique brand with the launch of a Silk Foundation and Gloss Balm which both employ natural ingredients.

The foundation contains jojoba and rosehip extracts and cucumber water, and the balm is made with mango butter, shea and other hydrating butters, instead of heavier-feeling oils and synthetics.

In a nod to the green movement, CoverGirl is using a small amount of bioresin — a renewable, sustainable, sugarcane-derived plastic — in its packaging.

“This is a pilot test, and as we learn, it is our intention to increase the amounts we use over time,” said Dr. Sarah Vickery, principal scientist, CoverGirl Cosmetics in an interview with WWD.

CoverGirl spokesperson Taylor Swift will star in ads for the new luxury line of products.

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