CoverGirl is introducing an upscale sister line called NatureLuxe.
Set to debut alongside their current offerings in drugstores nationwide, this cosmetics collection will target a more affluent customer who is interested in the “natural” beauty sector.
WWD reports that NatureLuxe is being positioned as a boutique brand with the launch of a Silk Foundation and Gloss Balm which both employ natural ingredients.
The foundation contains jojoba and rosehip extracts and cucumber water, and the balm is made with mango butter, shea and other hydrating butters, instead of heavier-feeling oils and synthetics.
In a nod to the green movement, CoverGirl is using a small amount of bioresin — a renewable, sustainable, sugarcane-derived plastic — in its packaging.
“This is a pilot test, and as we learn, it is our intention to increase the amounts we use over time,” said Dr. Sarah Vickery, principal scientist, CoverGirl Cosmetics in an interview with WWD.
CoverGirl spokesperson Taylor Swift will star in ads for the new luxury line of products.
These pretty (not pricey!) accents will help you glow this holiday.
Thanks to reflective “pearls” mixed into the pigment, Almay’s shadow trio will make your eyes shine ($7.50, Walmart).
This party-perfect statement necklace mixes strands of pearls, faux diamonds, gold chain, and beads ($18, amiclubwear.com).
Pretty peep-toes covered in antiqued gold rosettes add a romantic touch to an evening out ($50, chineselaundry.com).
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Amanda Seyfried has been tapped to be the face of Cle de Peau Beaute, a division of the giant Japanese cosmetics company Shiseido Co. Ltd. The 24-year-old “Chloe” star is named the global spokesperson of the cosmetic and skincare luxury line.
The blonde beauty, who starred in the romantic drama flicks “Dear John” and “Letters to Juliet” this year, will be appearing in the brand’s Spring 2011 ad campaign, shot by British photographer David Sims.
The prestige skincare and makeup line, which is French for “key to beautiful skin,” was originally launched as Cle de Peau in Japan in 1982 and relaunched in 1996. It debuted globally in 1999, and is currently sold in 11 countries.
She said, “I have long admired Cle de Peau Beaute. As the new spokesperson for the brand, it was very important to me that the collaboration be an authentic one. I appreciate Cle de Peau Beaute’s philosophy of empowering each woman to define her own unique sense of style.”
“It’s a very sophisticated approach to beauty that I appreciate and I feel closely reflects my own beauty ideals.”