Archive: Makeup

MUST SEE: This Taylor Swift CoverGirl Mascara ad was banned!

Take a look at this new ad by CoverGirl. Can you figure out why the US’s National Advertising Division of the Council of Better Business Bureaus Claims (NAD) has chosen to ban it?

Excessive photoshopping!

Business Insider reports that the NAD has banned print ads for CoverGirl NatureLuxe Mousse Mascara, including the spots featuring celeb spokesmodel Taylor Swift. According to the NAD, the ads made “superior performance claims” such as “2X more volume” and “20 percent lighter” that simply couldn’t be substantiated.

The NAD specifically noted that the Swift ad had a disclaimer printed on the bottom that clearly stated, “lashes enhanced in post production.”

“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then — in the mice type — have a disclosure that says ‘okay, not really,’ ” NAD director Andrea Levine told Business Insider.

RELATED: Check out Dakota Fanning’s BANNED Marc Jacobs ad!

I think it’s about time something was done about this. This issue of false advertising has bothered me for YEARS. As beauty bloggers, Erin and I are CONSTANTLY being sent products to try out with the promise of this – and that. We see the ads, we read all the claims of “longer lashes” or “fuller lashes” and 9 times out of 10, nothing ever really lives up to the promise! It has gotten to the point (with me) that I really don’t pay much attention to beauty ads at all, because who really believes that stuff anymore? Don’t we all just see it as fake?

Maybelline was made to address an similar Photoshop issue earlier this year, when an ad for its anti-aging “Eraser” product used Photoshop instead of the product itself to erase spokesmodel Christy Turlington’s dark circles. Britain’s ASA banned the ad for misleading consumers.

In fact, Business Insider notes that in banning the Taylor Swift spot, the NAD is specifically trying to follow the ASA’s lead. Does that mean we should expect a banned-ad-of-the-week in the US to match Great Britain? Could this be the end of Photoshopping Disasters?

I’m really happy something is finally being done about this trend in advertising. You should not be able to photoshop results.  The UK has been banning ads for years, and they take a much more critical stand on false advertising. Hopefully the U.S. will crack down on ads here as strongly!

Who’s with me?

1 DAY LEFT – PERFECT CHRISTMAS GIFT!

I don’t typically post these Groupons/Living Social/Google Offer deals on the site – but this one was too good to pass up! For $20, you get a $40 credit to spend online at Bloom.com!

I bought it (which is why it says “You Got It” above) – and I had to pass along this great deal! Click on the picture above to buy it yourself, or GO HERE!

Fine Print: Limit one per purchaser, up to one additional as a gift • Limit one voucher per online purchase • Includes three free samples • Free shipping included • Entire value must be used in a single transaction

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Introducing the perfect stocking stuffer! High Shine Lipgloss Set by Elizabeth Arden

Glides over lipstick for brilliant shine or smooths on alone for glamorous, glossy lips.

This set contains 4 High Shine lipglosses in:
-Berrylicious
-Candlelight
-Shimmering Rose
-Sparkle Mauve

I love this little set! Between you and I – it’s going to a very special someone this Christmas! For only $20 – it can be yours! Pick one up here!

Check out these other Elizabeth Arden products below!


Gorgeous Dior Shadow! 3 Couleurs Smoky Ready-To-Wear Smoky Eyes Palette

3 Couleurs Smoky Ready-To-Wear Smoky Eyes Palette is an eye shadow duo and eye shadow base in an innovative sliding palette.

This three-color eye shadow harmony helps you create catwalk smoky eyes in three easy steps. The slide-out palette features an extremely blendable base that perfectly preps and colors the eyelid, while the eye shadows offer different effects: matte for a natural ready-to-wear style or shiny for a glamorous, couture style.

I tried this last night – and took a picture of it before I dove in (what’s better than virgin eye shadow?)! I love the color combination of this trio. The three colors go beautifully together. I love the gold shimmer color. Makes for an awesome combination!

Buy it below!

Eye Makeup by Christian Dior at ShopStyle