CoverGirl is introducing an upscale sister line called NatureLuxe.
Set to debut alongside their current offerings in drugstores nationwide, this cosmetics collection will target a more affluent customer who is interested in the “natural” beauty sector.
WWD reports that NatureLuxe is being positioned as a boutique brand with the launch of a Silk Foundation and Gloss Balm which both employ natural ingredients.
The foundation contains jojoba and rosehip extracts and cucumber water, and the balm is made with mango butter, shea and other hydrating butters, instead of heavier-feeling oils and synthetics.
In a nod to the green movement, CoverGirl is using a small amount of bioresin — a renewable, sustainable, sugarcane-derived plastic — in its packaging.
“This is a pilot test, and as we learn, it is our intention to increase the amounts we use over time,” said Dr. Sarah Vickery, principal scientist, CoverGirl Cosmetics in an interview with WWD.
CoverGirl spokesperson Taylor Swift will star in ads for the new luxury line of products.
These pretty (not pricey!) accents will help you glow this holiday.
Thanks to reflective “pearls” mixed into the pigment, Almay’s shadow trio will make your eyes shine ($7.50, Walmart).
This party-perfect statement necklace mixes strands of pearls, faux diamonds, gold chain, and beads ($18, amiclubwear.com).
Pretty peep-toes covered in antiqued gold rosettes add a romantic touch to an evening out ($50, chineselaundry.com).
WAIT! Check out the rest of the 7 products after the jump! More »
Amanda Seyfried has been tapped to be the face of Cle de Peau Beaute, a division of the giant Japanese cosmetics company Shiseido Co. Ltd. The 24-year-old “Chloe” star is named the global spokesperson of the cosmetic and skincare luxury line.
The blonde beauty, who starred in the romantic drama flicks “Dear John” and “Letters to Juliet” this year, will be appearing in the brand’s Spring 2011 ad campaign, shot by British photographer David Sims.
The prestige skincare and makeup line, which is French for “key to beautiful skin,” was originally launched as Cle de Peau in Japan in 1982 and relaunched in 1996. It debuted globally in 1999, and is currently sold in 11 countries.
She said, “I have long admired Cle de Peau Beaute. As the new spokesperson for the brand, it was very important to me that the collaboration be an authentic one. I appreciate Cle de Peau Beaute’s philosophy of empowering each woman to define her own unique sense of style.”
“It’s a very sophisticated approach to beauty that I appreciate and I feel closely reflects my own beauty ideals.”
Justin Bieber covers the most recent issue of Todateen Star, the Brazilian equivalent of Bop or Tiger Beat, and he looks good…maybe a little too good, in fact. Todateen Star stands accused of Photoshopping some eyeshadow and lipstick onto the singer’s face, unless Beibs got gussied up for the pics (not that there’s anything wrong with that).
Todateen released a statement about the image. Translated from Portuguese, it reads:
We could not help noticing your comments and tweets from the picture of Justin on the cover of Star Todateen. We would like to say that there was no change made in the area of the singer’s eyes. We had a technical problem that darkens certain areas of the photo. We also want to say that all of us find Justin very naturally beautiful. We’d never think it’s necessary to alter pictures of him. Natural beauty says it all, right?
REVLON BRAND AMBASSADOR JESSICA BIEL ROCKED THE RED CARPET
AT THE 5TH ANNIVERSARY OF THE GLAMOUR REEL MOMENTS
WHO: Revlon Brand Ambassador, Jessica Biel
WHAT: This year at Glamour Reel Moments one of the most flawless faces seen on the red carpet was Revlon brand ambassador, Jessica Biel’s. The blond actress went a hue of deep brown for the LA event.
WHEN: Monday, October 25th, 2010
To get her glamorous look, Revlon suggests using the products below:
NEW! Revlon ColorSilk #27 Deep Rich Brown (available in Jan ’11)- ColorSilk’s deep condition color technology penetrates every strange for beautiful, even color from root to tip.$3.69
ColorStay 12 Hour Eye Shadow in Blushed Wines- Silky smooth powder shadow with SoftFlex™ Technology. Won’t crease or smudge for up to 12 hours $6.99
ColorStay Eyeliner in Blackberry- Revlon ColorStay eyeliner glides on adding drama and definition to your eyes. The waterproof formula won’t smear, smudge or fade for up to 16 hours. $7.39
GrowLuscious by Fabulash in Blackened Brown- A multi-benefit mascara and lash enhancer that gives instantly longer and fuller lashes while helping them to grow stronger with each use $8.99
PhotoReady Makeup in Nude- Revlon’s new PhotoReady line of makeup, powder and translucent finisher provides poreless, airbrushed skin in any light $13.99
Matte Powder Blush in Rose Rapture- Revlon’s ultra-soft powder blush adds a natural burst of color to your cheeks. The pressed powder formula blends smoothly and easily for a streak-free finish $9.79
ColorBurst Lipstick in Lilac- Brings a burst of rich, true color that is virtually weightless on lips. The technology distributes rich color pigments evenly over lips and allows the formula to move comfortably with lips- like a second skin $8.99
Super Lustrous Lipgloss in Lilac Pastelle- Revlon’s Super Lustrous Lipgloss has a glossy formula that combines sheer color and intense moisture with light-reflecting spheres to create amazing shine $6.99
PRODUCT AVAILABILITY: www.revlon.com
Many women have drawers full of eye shadows, lipsticks and mascaras that haven’t been used in months. So how do you know when to toss them? Allure magazine’s Linda Wells discusses the shelf life of cosmetics.