Diet Coke has just unveiled a new line of bottles, and one is inspired by Madonna’s famous cone bra!

Designer Jean Paul Gaultier, the designer who created the iconic 1990 outfit, has been appointed the creative director of Diet Coke.

His first order of business was to create the new bottles, showing of the styles of Madonna, and one of his own with white and blue stripes.

The cream-colored Madonna bottle, which has no official tie to the singer, is painted with a fishnet corset and, of course, cone bra.

Coke has long been a partner to fashion, having worked with Karl Lagerfeld and Dolce and Gabbana in the past, but now the cola brand is taking it a step further, mixing music history and style into one campaign.

Unfortunately for American Madonna fans, the Jean Paul Gaultier bottles are for a European campaign, and therefore won’t be available in the U.S. Watch a TV spot for the new Coke campaign below

Truth or Dare Fragrance
Truth or Dare by Madonna is a contemporary and sexy reinvention of a classic, robust signature white floral. The unique blend of narcotic florals, balanced with addictive woods and vanilla, create a scent that is timeless yet modern, simultaneously dark and light. The addition of gourmand notes such as Vanilla and Caramelized Amber makes the fragrance stand out from traditional floral fragrances and gives it a contemporary edge. Experience the opulent and sensual scent of Truth or Dare by Madonna with the new fragrance collection for women.

$24.00-$68.00

Madonna’s much-anticipated debut on the celebrity fragrance scene is finally here!

In the new ad photo for the scent, Truth or Dare by Madonna, the star, 53, looks positively ageless with glam, retro waves, porcelain skin and sexy, dark lips.

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well: something honest, and yet daring, hence the name Truth or Dare,” the “Gimme All Your Luvin” singer told Women’s Wear Daily in November.

The perfume has top notes of gardenia, tuberose and neroli with base notes of vanilla, amber and musk.

Although it officially goes on sale exclusively at Macys April 1, shoppers can secure their own bottle during a pre-sale for a limited time.

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Here’s an exclusive exclusive first look at the ‘Truth or Dare by Madonna’ fragrance by Madonnarama!

Madonna will be featured in a global print, television, and online marketing campaign produced in collaboration with Fabien Baron, Mert Alas and Marcus Piggott.

The print ads used for the campaign will feature photos from the Madonna photoshoot by Mert Alas & Marcus Piggott for the 2010 May issue of Interview Magazine.

‘Truth or Dare by Madonna’ will include bracelets, earrings, sexy lingerie and a special Dom Pérignon champagne bottle with custom made packaging.

Press kits of the new ‘Truth or Dare by Madonna’ fragrance have been sent out as well.
Marie Claire’s Sergio Kletnoy, who has his own column on Daily Front Row, was one of the lucky and shared some exclusive pictures with Madonnarama.

The foreword is written by Madonna…

“There is something primal and mystical about the sense of smell. It connects us to memory, nostalgia and the ability to dream and fantasize.

I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern.

My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture. Feminine and mysterious.

I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare.

We can be tricked by what we see and what we hear but not by what we smell.”

The press kit includes a vase of yellow waterlillies, a gold box, a blindfold designed by Kiki de Montparnasse, and a tiny vial of the scent.

Pics of the fragrance at the source

Growing up in the Midwest, life wasn’t always easy for the Material Girl.

“The boys in my school would make fun of me,” she reveals in the December issue of Harper’s Bazaar. They called her “‘hairy monster.’ You know, things like that,” she recalls. “And then, going to high school, I saw how popular girls had to behave to get the boys. I knew I couldn’t fit into that. So I decided to do the opposite. I refused to wear makeup, to have a hairstyle. I refused to shave. I had hairy armpits.”

The singer says that hanging out in gay clubs as a teen helped her find herself. “Straight men did not find me attractive,” she shares. “I think they were scared of me because I was different.” But that obviously didn’t stop her.

Now a mother four times over, Madonna says she doesn’t like her age associated with her work. “I find whenever someone writes anything about me, my age is right after my name,” she muses. “It’s almost like they’re saying, ‘Here she is, but remember she’s this age, so she’s not that relevant anymore.’ When you put someone’s age down, you’re limiting them.”

For the full interview and more photos, go to harpersbazaar.com/Madonna.

Madonna, with the help of her 15-year-old daughter Lourdes, successfully launched ‘Material Girl’, a clothing line for tweens and teens.

Now, the 53-year-old singer is looking to cash in on the older crowd. She and her partner, the Iconix Brand Group, are launching a new label called ‘Truth or Dare’. The new line will focus on an older audience, targeting women aged 27-50.

The ‘lifestyle brand’ is due to launch next year with a fragrance and accessories.

An image of the bottle was released today – a minimalist, hexagonal white bottle with gold cap and simple, geometric logo.

Shoes, handbags and lingerie are expected to follow.

Madonna said that she had been approached many times in the past to create her own brand, but only now was the timing right.

She told WWD: ‘Over the past several years, I have been approached countless times to create my own brand.

‘The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.’

Neil Cole, CEO of Iconix Brand Group, said that the success of Material Girl and Madonna’s star power indicate huge consumer demand for a second line.

He said: ‘The interest and excitement globally for brands developed by Madonna are significant.

‘After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence.’

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Check out Kelly Osbourne as the new face of Madonna’s clothing line, Material Girl! This is Kelly’s first campaign, after taking over for Taylor Momsen, the line’s original spokesperson.

What Madonna had to say on Kelly: “Kelly represents a true Material Girl,” says Madonna in a statement today. “She is edgy, cool and has a unique sense of style that Lola and I love.”

What Kelly had to say on Material Girl and the campaign: “I’m still waiting for someone to pinch me and wake me up. I can’t believe that I’m actually doing this and working with Madonna and Lola. What I like about it is that it’s a brand for every woman, not just for young girls. They take high fashion and make it affordable and they don’t cut corners. And it’s so my style. I hate to call her a little girl, but this girl has the best style and she’s so herself. And she was the most polite, well-mannered, well-rounded, unaffected normal girl in Hollywood that I met. I couldn’t stop raving about her, so when I got this phone call I just had to do this.”

Lola (Lourdes Leon) on Kelly: “I remember exactly what she was wearing: a striped maxidress with a jean jacket and pink blazer and I thought she looked so cool. So when [Iconix] came to us with a selection of girls [for the campaign] and she was one of them, I was like, ‘Oh my God, she’s great and she has great style.’ I just think she’s very individual but at the same time she’s very fashionable.”