Archive: MAC

WATCH: Lady Gaga’s new Viva Glam for MAC commercial!

Lady Gaga continues to be the face of MAC’s Viva Glam, which she’s done successfully for the past year.

Lady Gaga has been the face of MAC‘s Viva Glam campaign for the past year–her lipstick is a pale nude color–and she’s been working on a fashion project with Nicola Formichetti for the cosmetics brand. Back in March, Gaga put out a call for fans to submit head shots of themselves which would be incorporated into a “masterpiece” of a dress.

Watch Gaga float and stare dreamily, and then release a tiny version of herself which flies away. All while wearing the tallest shoes I think she’s worn to date. The most important part, though, is that this is all to support MACs campaing to fight AIDS through the purchase of their Viva Glam lipsticks. Go here for more information and to see the series of videos that led up to this finale.

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FIRST LOOK! Johnny Weir for MAC!

Olympic ice skater Johnny Weir will be appearing at The Mall at Millenia in Orlando, Florida as part of MAC’s new collection launch.

From the mall’s website:
“Watch as skaters whirl, twirl, and swirl … explore a holiday colour collection only he could inspire! Join M.A.C. for a snowglobe fantasy and get a look that’s all glitter and ice. Meet the outrageous Olympic skater, Johnny Weir, in a winter wonderland of glittering ice and glacial glam. Johnny will be appearing Saturday, October 22, from 1 to 2pm and signing autographs from 2 to 4pm.”

It’s clear he inspired many of the colour names: some are related to figure skating, like “Going for Gold”, “Double Spin” and “Fresh Ice”, while others, such as “Unconditionally Fabulous”, are inspired by the man himself.

From left to right: Lipsticks, Dazzleglasses, Opulash Mascara, Technakohl Liners, Mineralize Eyeshadows, Paint Pots, Beauty Powders, Nail Lacquers, False Lashes. This page has detailed information and bigger photos of the whole collection, including kits and gift sets.

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NEW VIDEO: Lady Gaga on the Mac Viva Glam campaign!


Nicki Minaj and Ricky Martin Are the New Faces of MAC’s Viva Glam

MAC Cosmetics have announced that two new faces will be following in the footsteps of Lady Gaga and Cyndi Lauper for the Viva Glam campaign in 2012.

Nicki Minaj and Ricky Martin will represent the campaign from February next year. The fund has already raised $224 million dollars and the makeup brand hopes to continue its fundraising success with the help of their new celebrity spokespeople.

This is not the first time the two have worked together. Last year, the Young Money raptress teamed up with M.A.C to release a limited edition “Pink 4 Friday” lipstick that flew off the shelves and sold out.

Minaj and Martin are shooting the new advert today with David LaChapelle; we can’t wait to see the results!
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