Archive: MAC

MAC Says ‘Hello’ to Kitty Collection

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“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.” While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.

The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.

Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.

The Hello Kitty Colour items, a Petite Makeup Bag, $22, and a medium Makeup Bag, $35, will be in all doors, currently about 581 department and specialty stores in North America including Nordstrom, Bloomingdale’s and Macy’s, as well as MAC’s 138 freestanding stores in North America and at maccosmetics.com. Internationally, the items will be in 1,307 doors in 69 countries, including 296 MAC freestanding stores outside North America. Hello Kitty Kouture will be available at MAC stores and maccosmetics.com only. At the maximum, the collection will be available for eight weeks.

A plush doll, $42; purse mirror, $22, and three-brush collection, $49.50, will be available at MAC stores, Nordstrom doors and maccosmetics.com only. A mirrored key clip, $16; beaded bracelet, $34, will be sold in MAC retail stores and at maccosmetics.com only, and a tote, $45 and soft vanity kit, $55, will be exclusive to maccosmetics.com. These items are intended to animate the counter presentation and create an entire Hello Kitty world at retail, Gager noted.

In-store visuals, shot by Nick Knight, show the polar opposite aspects of the collection. One is an image of a blonde model holding a black vinyl Hello Kitty doll, which will be part of the accessory line. The other visual is what Gager terms “more of a dominatrix creature.” The point, said Gager, is to show that makeup can be transformative. Makeup was done by Val Garland, with hair by Sam McKnight.

And Demsey promises the surprises aren’t over yet. “There will be more products to come in the next three months with this partnership,” he said.

The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March. A waiting list for the items will go live on Jan. 7 at maccosmetics.com.

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Ungaro for MAC a must see collection!

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Dreamy, softly impressionistic, reverential…To celebrate his exciting debut, It-Designer, Esteban Cortazar, celebrity makeup artist, Sharon Dowsett, and M·A·C come together backstage to create a colour collection in the spirit of today’s Ungaro.

Lipstick
Pure Rose – Pastel pink with white pearlized pigments (Lustre)
Freckletone – Full-frontal neutral peach (Lustre)

Lipglass -
Pastel Emotion – Pastel pink with white pearlized pigments (Frost)

See Thru Lip Colour -
Not So Shy! – Jewel tone berry stain

Eyeshadow -
Soft Flower – Mid-tone coral (Matte)
Lilac Touch – Mid-tone violet (Satin) .
Mineral – Deep, cool brown (Satin)

Paint Pot -
Essential Beige – Light metallic beige (Frost)

Cream Colour Base
Fresh Morning – Soft muted pastel pink (Cream)
Crushed Bougainvillea – Jewel tone berry stain (Cream)

Beauty Powder –
Flower Mist Dew – Brightening pink

Technakohl Liner -
Auto-de-blu – Amethyst blue

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Check out the whole line here.

The Hills have eyes!

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Fans of The Hills may be divided between Team Lauren and Team Heidi, but everyone concedes that Audrina Patridge has some pretty amazing eyes.  Allure Magazine asked her to share her lining and shadowing tricks – totally unscripted – or so we think.

My eyes are hazel, but sometimes they’ll look more brown, amber, or green.  When my hair is dark, it brings out the green. (My hair is naturally dirty blonde.)

I love black eyeliner.  I put it on the inner rims of my lash lines, top and bottom.  If I want a more dramatic look, I’ll go back over the top lash line again just a tiny bit to darken it.  If I mess up, I’ll just smudge the line with my finger and put eye shadow over it.  At night, I’ll switch to green, violet, or blue liner, and make it thick on the top and winged out at the ends.  And I always stick to pencil – lately I’ve been loving Maybelline because I never have to touch it up.

For shadow, I use M.A.C. All That Glitters as the base and a dark brown or maroon right in the crease.  And mascara’s a must.  Too Faced Lash Injection makes my lashes long and full.  When I go out, I add Benefit Gilded Highlighter on my brow bones.  It really makes your eyes stand out!

Get the look at home!

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Maybelline Expert Wear Soft Lining Pencil.  This lining pencil features a soft glide formula.

  • All-day wear
  • No smudging, no smearing

Pick it up at a drugstore near you!

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M.A.C.’s Eye Shadow, in All That Glitters.

Highly-pigmented powder. Applies evenly, blends well.

$14.50 – BUY IT HERE!

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Too Faced’s Lash Injection.

Super-volumizing and lengthening mascara.

This exclusive, 3D formula actually builds tubes around each lash. This ” Lash Injection ” has unique elastic polymers that curl, fatten, and stretch far beyond the natural lash. This adds extreme volume, curl and length for that costly lash extension look without any of the hassle, pain or commitment. . You will no longer see clumps and lumps – but long, gorgeous, fluttering, new and improved eyelashes.

With a flick of the specially-designed “GIANT” wand lashes will be injected with indelible, weather-proof color. Substantial percentages of jojoba and vitamin E deeply condition lashes to prevent breakage and damage that can result in broken or sparse lashes. Easily removable with soap and warm water or eye make-up remover, this amazing mascara doesn’t dissolve and smudge like any ordinary mascara. Lash Injection comes off in tiny tubes, like little lash socks!

$19.50 – BUY IT HERE!

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Benefit’s Gilded Highlighter!

Eyeliner Gilded
One stroke of this soft tequila gold pencil turns eyes and lips a gorgeous gold. Give it a shot.

$20.00 – BUY IT HERE!


Eight new pigments from MAC: Overrich

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Fall for luscious. Eight pigments that keep you de-lovely and delicious as ever. Oxidized, rich-metal hues are a cakewalk to apply, for eyes, face and all the sweet spots…These Overrich pigments satisfy an appetite for glamour.

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MAC Overrich Pigment

Pigment is a highly concentrated loose colour powder that contains ingredients to help it adhere to the skin. Pigment comes in an excellent range of colours. Use to create a subtle wash of colour or an intense effect. Pigment does not streak or cake, is easy to blend and long-lasting. Please note: Pigments weight vary based on the density of product. Containers can appear to be less than full due to settling of the product.

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$19.50 MAC Overrich Pigment