It doesn’t even look like her! She looks so photoshopped!
Fabulous Fergie struts solo into the VIVA GLAM fold with her Special Edition Lipglass. Our newest Viva Diva, with a voice that bridges cultures, genres, and styles, embodies what it means to be modern now. That’s VIVA GLAM VI…Special Edition. In 1994, M·A·C first launched VIVA GLAM, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created, VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartfelt rose charged with gold, was introduced in March 2002. In March 2004, VIVA GLAM V was launched in both a Lipstick and Lipglass – to a tremendous response around the world which has continued to this day, thanks to the dynamic efforts and dedication of all the VIVA GLAM V spokespeople. In September 2006, VIVA GLAM VI Lipstick made its debut, a warm terracotta-plum with pearl finish. This is coordinated with VIVA GLAM VI Lipglass, a warm, shimmering, multi-dimensional plum that is imbued with pearl. Created to be worn over its namesake lipstick. In the spirit of all VIVA GLAM, every cent raised goes to the M·A·C AIDS Fund to support the fight against HIV/AIDS. More
“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.” While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.
The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.
Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.
The Hello Kitty Colour items, a Petite Makeup Bag, $22, and a medium Makeup Bag, $35, will be in all doors, currently about 581 department and specialty stores in North America including Nordstrom, Bloomingdale’s and Macy’s, as well as MAC’s 138 freestanding stores in North America and at maccosmetics.com. Internationally, the items will be in 1,307 doors in 69 countries, including 296 MAC freestanding stores outside North America. Hello Kitty Kouture will be available at MAC stores and maccosmetics.com only. At the maximum, the collection will be available for eight weeks.
A plush doll, $42; purse mirror, $22, and three-brush collection, $49.50, will be available at MAC stores, Nordstrom doors and maccosmetics.com only. A mirrored key clip, $16; beaded bracelet, $34, will be sold in MAC retail stores and at maccosmetics.com only, and a tote, $45 and soft vanity kit, $55, will be exclusive to maccosmetics.com. These items are intended to animate the counter presentation and create an entire Hello Kitty world at retail, Gager noted.
In-store visuals, shot by Nick Knight, show the polar opposite aspects of the collection. One is an image of a blonde model holding a black vinyl Hello Kitty doll, which will be part of the accessory line. The other visual is what Gager terms “more of a dominatrix creature.” The point, said Gager, is to show that makeup can be transformative. Makeup was done by Val Garland, with hair by Sam McKnight.
And Demsey promises the surprises aren’t over yet. “There will be more products to come in the next three months with this partnership,” he said.
The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March. A waiting list for the items will go live on Jan. 7 at maccosmetics.com.
Dreamy, softly impressionistic, reverential…To celebrate his exciting debut, It-Designer, Esteban Cortazar, celebrity makeup artist, Sharon Dowsett, and M·A·C come together backstage to create a colour collection in the spirit of today’s Ungaro.
Pure Rose – Pastel pink with white pearlized pigments (Lustre)
Freckletone – Full-frontal neutral peach (Lustre)
Pastel Emotion – Pastel pink with white pearlized pigments (Frost)
See Thru Lip Colour –
Not So Shy! – Jewel tone berry stain
Soft Flower – Mid-tone coral (Matte)
Lilac Touch – Mid-tone violet (Satin) .
Mineral – Deep, cool brown (Satin)
Paint Pot –
Essential Beige – Light metallic beige (Frost)
Cream Colour Base
Fresh Morning – Soft muted pastel pink (Cream)
Crushed Bougainvillea – Jewel tone berry stain (Cream)
Beauty Powder –
Flower Mist Dew – Brightening pink
Technakohl Liner –
Auto-de-blu – Amethyst blue
Check out the whole line here.