Cyndi Lauper and Lady Gaga have been tapped as the faces for MAC Cosmetics’ 2010 Viva Glam campaign to benefit the MAC AIDS Fund.

Following in the footsteps of Eve, Christina Aguilera, Lil’ Kim, Missy Elliot, Fergie and many more, at a press event last evening MAC Cosmetics revealed that Lauper and Lady Gaga will be the inspiration for Viva Glam Cyndi Lipstick and Viva Glam Gaga Lipstick, $14 each, scheduled to launch in North America on March 18, 2010. One hundred percent of proceeds are slated for the MAC AIDS Fund.

“Gaga Lipstick and Viva Glam Cyndi Lipstick, $14 each, will launch in North America on March 18 and globally throughout the month, with 100 percent of the proceeds being donated to the MAC AIDS Fund.”

The advertising campaign, called “From Our Lips,” will begin on Feb. 25, reports WWD.

Since its founding in 1994 with a campaign starring RuPaul, The MAC AIDS Fund has invested more than $150 million to organizations in more than 67 countries.

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The M·A·C AIDS Fund (MAF) and its songstress spokesperson Fergie dedicated more than £300,000 to fight stigma and shame associated with HIV and AIDS in the United Kingdom, where new diagnoses of the disease have nearly tripled over the past 10 years. The announcement follows a 2007 survey from the organization that revealed Britons rank stigma and shame as the number one issue contributing to the spread of HIV and a pledge earlier this year from MAF to fund programs against the issue.

ABOUT THE M·A·C AIDS FUND
The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV and AIDS globally. MAF is a pioneer in HIV and AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF strives to raise awareness of four key issues in the fight against HIV and AIDS: prevention, the link between poverty and HIV and AIDS, access to care, and adherence to medications and treatments. To date, MAF has raised more than £87 million ($130m USD) exclusively through the sale of M·A·C’s VIVA GLAM lipstick and lipglass, donating 100 per cent of the sale price to fight HIV and AIDS. In the UK, the MAC AIDS Fund has donated £2.9 million to HIV/AIDS charities since 1998. For more information, visit www.macaidsfund.org.

 Shop Viva Glam Here!

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Bees do it…now M·A·C does it! Honey, that is! Three aspects of golden warmth and sun-made sweetness for the body, layered with two honeycomb-derived fragrances. Complementary shades of High-Light Powder, Eye Shadow and Lipglass are all the buzz for summer.

Lipglass ($14.00 US)

* She’s a Star Light neutral gold
* Queen Bee Mid-tone apricot with multi-dimensional pearl
* Buzz Dark copper brown with multi-dimensional pearl

Eyeshadow ($14.50 US)

* Crème de Miel Frosty light yellow gold
* Pollinator Mid-tone warm reddened peach with pearl
* Buckwheat Dark copper brown with multi-dimensional pearl

High-Light Powder ($24.50 US)
A high -light powder specially created for the Naked Honey Collection . Features an embossed honeycomb pattern . Super fine, impeccably pearlized , it creates so ft high lights. On cheek , brow , shoulders – anywhere on the body .

* Honey Light A light peachy gold with shimmer
* Golden Nectar Muted golden tan with gold shimmer

Creations: Naked Honey ($22.50 US)
An aromatic journey that traces honey ’s fragrant heart back to summer ’s sweetest blooms. Energy starts to buzz, spirits soar, light flora l and woodsy notes float toward an electric finale. Sweet and sexy all the way.

Creations: Africanimal ($22.50 US)
A scent that starts with a honey-ness that ’s seductive and given its dash of pepper , not without spice . Add a dark kiss of bergamot and wood , and an aromatic orgy breaks out to create a scent that ’s all-honey, but far fro m sweet .

Naked Honey Skin Salve ($18.50 US)
Formulated from honey , organic beeswax, sun flower oil and other natural ingredients , this rich honey –scented and flavoured salve instantly moisturizes and helps recondition dry skin . Multi -purpose . Use everywhere .

Naked Honey Hand And Body Cream ($22.50 US)
A sensuous cream made fro m bio-converted honey , shea butter , and vitamins c and e derivatives . Absorbs quickly for skin -softening moisture . Conditions , nourishes , protects . Use on all areas where ultra -moisture is called for .

Naked Honey Body Wash ($19.50 US)
Formulated fro m bio -converted honey, this body wash cleanses the skin while providing the soothing and moisturizing benefits of lavender , narcissus , jasmine flower and blue agave extracts . Provides a sensual, calming , cleansing experience

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So beautiful!!

THE EXPERT: Matin may have a master’s degree in molecular biology, but thankfully for clients Jennifer Garner, Angelina Jolie, Mandy Moore and Claire Danes, he chose a career as a makeup artist.
EXPERT TIP: To get the illusion of higher cheekbones, apply pink blush along the top of cheek apples. Use a non-fluffy blunt-cut brush.
BUY ONLINE NOW: M.A.C blush in Desert Rose, $17.50.

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It doesn’t even look like her!  She looks so photoshopped!

Fabulous Fergie struts solo into the VIVA GLAM fold with her Special Edition Lipglass. Our newest Viva Diva, with a voice that bridges cultures, genres, and styles, embodies what it means to be modern now. That’s VIVA GLAM VI…Special Edition. In 1994, M·A·C first launched VIVA GLAM, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created, VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartfelt rose charged with gold, was introduced in March 2002. In March 2004, VIVA GLAM V was launched in both a Lipstick and Lipglass – to a tremendous response around the world which has continued to this day, thanks to the dynamic efforts and dedication of all the VIVA GLAM V spokespeople. In September 2006, VIVA GLAM VI Lipstick made its debut, a warm terracotta-plum with pearl finish. This is coordinated with VIVA GLAM VI Lipglass, a warm, shimmering, multi-dimensional plum that is imbued with pearl. Created to be worn over its namesake lipstick. In the spirit of all VIVA GLAM, every cent raised goes to the M·A·C AIDS Fund to support the fight against HIV/AIDS.  More

Shop Viva Glam here!

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“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.” While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.

The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.

Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.

The Hello Kitty Colour items, a Petite Makeup Bag, $22, and a medium Makeup Bag, $35, will be in all doors, currently about 581 department and specialty stores in North America including Nordstrom, Bloomingdale’s and Macy’s, as well as MAC’s 138 freestanding stores in North America and at maccosmetics.com. Internationally, the items will be in 1,307 doors in 69 countries, including 296 MAC freestanding stores outside North America. Hello Kitty Kouture will be available at MAC stores and maccosmetics.com only. At the maximum, the collection will be available for eight weeks.

A plush doll, $42; purse mirror, $22, and three-brush collection, $49.50, will be available at MAC stores, Nordstrom doors and maccosmetics.com only. A mirrored key clip, $16; beaded bracelet, $34, will be sold in MAC retail stores and at maccosmetics.com only, and a tote, $45 and soft vanity kit, $55, will be exclusive to maccosmetics.com. These items are intended to animate the counter presentation and create an entire Hello Kitty world at retail, Gager noted.

In-store visuals, shot by Nick Knight, show the polar opposite aspects of the collection. One is an image of a blonde model holding a black vinyl Hello Kitty doll, which will be part of the accessory line. The other visual is what Gager terms “more of a dominatrix creature.” The point, said Gager, is to show that makeup can be transformative. Makeup was done by Val Garland, with hair by Sam McKnight.

And Demsey promises the surprises aren’t over yet. “There will be more products to come in the next three months with this partnership,” he said.

The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March. A waiting list for the items will go live on Jan. 7 at maccosmetics.com.

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